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Inc. March 2005 Darren Dahl |
Uncharted Seas The best market for your product probably doesn't exist yet, says a new book, Blue Ocean Strategy. |
HBS Working Knowledge August 5, 2010 Jim Heskett |
What Is Customer Opinion Good For? Is it my imagination, or is marketing research and interest in customer views on anything of importance on the wane? |
Fast Company July 2005 Renee Mauborgne |
Creating a Blue Ocean of Innovation The author of this piece, who also co-wrote the book Blue Ocean Strategy, says companies can be as successful as Cirque du Soleil by following certain guidelines. |
Financial Advisor August 2008 David Lawrence |
Embracing Differentiation A book written by W. Chan Kim and Renee Mauborgne titled Blue Ocean Strategy suggests theoretical approaches to creating "blue oceans" of uncontested market space ripe for growth. |
Financial Advisor February 2, 2009 David Lawrence |
A Closer Look At Differentiation Web sites and credentials are two avenues to explore to help financial advisors stand out. |
Fast Company July 2005 Linda Tischler |
Join the Circus In 21 years, Cirque du Soleil has grown from a funky band of street performers into a half-billion-dollar global company. |
Financial Advisor June 2009 Jeff Schlegel |
Liquid Investment Water provides an ocean of investing opportunities. |