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BusinessWeek
September 15, 2009
Christopher Palmeri |
Spin Master Goes Up Against Barbie With its Liv line of dolls, the company brings its cool-toy bravado to the notoriously tough girls' market.   |
Fast Company
April 2010
Kate Rockwood |
Big Breakthroughs in the History of Toys for Girls Barbie was the first. Take a look at other big breakthroughs in the history of toys for girls. |
BusinessWeek
May 7, 2007
Christopher Palmeri |
Barbie Goes From Vinyl To Virtual Mattel is betting its online Barbie Girl will hold kids who've outgrown real dolls. |
The Motley Fool
June 14, 2004
Alyce Lomax |
Mattel's Operation Barbie The toy maker is trying to build off the strength of its Barbie brand to delve into several other products, including clothing for adult women that could launch this fall. |
The Motley Fool
July 19, 2007
Rick Aristotle Munarriz |
Barbie Girls Aren't Plastic Barbie dolls may not be selling, but BarbieGirls.com is. |
BusinessWeek
May 2, 2005
Christopher Palmeri |
Hair-Pulling In The Dollhouse Bratz toys have produced explosive growth for Isaac Larian, founder of toymaker MGA Entertainment Inc. -- and woes for Mattel. |
BusinessWeek
July 28, 2003
Christopher Palmeri |
To Really Be a Player, Mattel Needs Hotter Toys Mattel is selling toys, not soap or cornflakes. Good brand management goes only so far in a business that caters to children's whims. Like it or not, the key to success is launching innovative products and promoting the heck out of them. If you don't do it, your competitors will. |
The Motley Fool
July 30, 2007
Rick Aristotle Munarriz |
Bratz vs. Barbie, Round 2.0 Forget the big screen. Bratz are coming to the small screen, too. The allure of creating an avatar and mingling in a virtual community is all too real. There are too many competitors, going after a finite number of kids. Investors, take note. |
Salon.com
October 27, 2000
M.G. Lord |
En garde, Princess! For the first time ever, Barbie may have a challenger who can kick her anorexic butt. At least that's what her unauthorized biographer thinks... |
The Motley Fool
October 28, 2005
M.D. Mitchell |
Mattel: So Cheap, It's Scary With the toy maker's stock near five-year lows, is it finally time to buy? |
The Motley Fool
April 27, 2007
Rick Aristotle Munarriz |
Come On Barbie, Let's Go Party Investors, for the girls who aren't old enough for News Corp.'s MySpace (and the parents who want to keep it that way), Mattel has a shot to cultivate a new online audience and get Barbie back on the map with the launch of BarbieGirls.com. |
Reason
May 2005
Holiday Dmitri |
Barbie's Taiwanese Homecoming A plastic, fantastic tale of globalization: Barbie is revered like a messiah in Taishan, a municipality nine miles southwest of Taipei that the blonde doll transformed from an agricultural village of 5,000 to a manufacturing center nearly the size of Boston. |
The Motley Fool
July 19, 2004
Alyce Lomax |
Mattel Makes the Grade Toy maker Mattel has reported improved second-quarter earnings. However, trouble on the horizon includes weakness in the company's quintessential Barbie brand. |
The Motley Fool
March 24, 2009
Kris Eddy |
The Girls of Mattel Get Makeovers Toys keep maturing despite the stalled economy. |
The Motley Fool
November 22, 2006
Rick Aristotle Munarriz |
Barbie Bites Back Mattel goes after the Bratz girls in a legal tussle. Investors, take note. |
The Motley Fool
September 23, 2005
M.D. Mitchell |
American Girl Taunts Barbie Although Barbie will probably never be replaced by another doll, sales of the icon have dwindled over the past few years, leading some to wonder what's going on at Mattel. Is it a good time to buy Mattel before the upcoming holiday season? |
The Motley Fool
August 27, 2008
Rick Aristotle Munarriz |
Barbie 1, Bratz 0 A federal court jury is awarding Mattel $100 million in its long-standing case against MGA Entertainment over the Bratz doll line. |
The Motley Fool
October 6, 2004
Rich Duprey |
Barbie Belts One Out Bad financial results, bad press, down-on-its-luck stock. It's a value investor's feeding trough! Yet Mattel signed a record deal and dominates the "Hot Dozen" toy list amid a turnaround. |
The Motley Fool
September 16, 2008
Rich Duprey |
Bratz Pout Over Mattel Settlement The battle over Bratz has been something of a Pyrrhic victory for Mattel. While the jurors in the trial sided with the toymaker, the damage done to its own iconic Barbie brand has been substantial. |
BusinessWeek
September 25, 2006
Christopher Palmeri |
Mattel Needs A Knock-Me-Out Elmo Will Elmo's new incarnation make the Street love Mattel again? |
Fast Company
October 2009
Tim McKeough |
Inside Barbie's Fun House Barbie has a new dream house! With a flagship shop in Shanghai, the American idol reveals her emerging-market ambitions. |
Fast Company
November 2002
Chuck Salter |
Ivy Ross Is Not Playing Around For years, Mattel has worked to grow beyond Barbie. One strategy was growth through acquisition. Ivy Ross's strategy is to inspire innovation -- to reinvent how the world's number-one toy company designs its toys. |
The Motley Fool
July 17, 2006
Rick Aristotle Munarriz |
Mattel Plays It Right The toy giant's diversification moves continue to pay off. Investors, take note. |
The Motley Fool
April 29, 2004
David Meier |
Mattel Has No Eye for Fashion A closer examination of Mattel's earnings report shows there is still much to be done. |
Wired
September 2000
Erik Davis |
Congratulations, It's A Bot! It was only a matter of time before toy companies turned from plush interactive hairballs to digikinetic babies. Yours will be arriving shortly. |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
Kiss and Mattel Mattel wraps up the year with another strong quarter. Investors, take note. |
The Motley Fool
September 29, 2004
Bill Mann |
Why Disney Is Destroying Barbie Blond bombshell Barbie has never had competition for little girls' attention like the Disney Princesses. |
The Motley Fool
July 21, 2008
Rick Aristotle Munarriz |
The Toys Are Back in Town Hasbro posted better-than expected results, powered by success in its homegrown toy brands and its licensing deal with Marvel |
BusinessWeek
February 10, 2011
Matt Townsend |
Why Ken Is the New Babe-Magnet in Toyland Barbie's "arm candy" is finally getting some attention of his own. Mattel has brokered a reconciliation between Ken and Barbie as part of its brand-marketing strategy. |
Fast Company
September 2006
Keith H. Hammonds |
American Girl American Girl is, at most times, a quite breathtakingly attractive amalgam of education and entertainment, all of it rooted in storytelling. |
The Motley Fool
October 18, 2004
Alyce Lomax |
Mattel's Barbie Blues Cutthroat competition and a possibly slow holiday season mean lower net profits and net revenues for Mattel. |
The Motley Fool
January 31, 2008
Rich Duprey |
Misfit Mattel Beats Recall Bumble Toymaker Mattel reports higher fourth-quarter revenue and earnings, even though domestic sales fall. |
The Motley Fool
September 5, 2007
Rich Duprey |
Another Recall Nightmare at Mattel For the third time in a month, the giant toymaker announces another massive toy recall. This time it is 800,000 accessories for Barbie dolls, Mattel's biggest seller, bringing the total number of recalled toys to an astounding 20 million. |
The Motley Fool
February 21, 2006
Philip Durell |
Barbies Gone Wild? Mattel needs to let Barbie go wild to make the company a worthwhile investment at today's price of $17 and change. In the meantime, Mattel continues to produce a ton of free cash flow, pays a 2.9% dividend yield, and continues to buy back shares. |
Reason
August 2002
Charles Paul Freund |
Dolled Up Authoritarian regimes play make-believe with Iran's new "national doll." |
The Motley Fool
November 24, 2008
Colleen Paulson |
The Land of Misfit Toys A new study gives its outlook on holiday toy spending, and it's not pretty. |
The Motley Fool
April 17, 2007
Rick Aristotle Munarriz |
Mattel Doesn't Play Around Mattel beats estimates, even as Barbie slumps closer to home. Investors, take note. |
The Motley Fool
October 16, 2006
Rick Aristotle Munarriz |
Heavy Mattel Mattel has a better-than-expected showing as it heads into the holidays. Investors, take note. |
Fast Company
April 2010
Kate Rockwood |
Spin Master's Tech-Driven Creations The Toronto-based toymaker has inspired crazes with its tech-driven creations. |
BusinessWeek
November 29, 2004
Christopher Palmeri |
March Of The Toys -- Out Of The Toy Section Faced with a shrinking pool of traditional toy stores and the growing domination of the business by giant discount chains, both large and small players in the $20 billion-a-year toy industry are rushing to stock the aisles of nontraditional outlets. |
The Motley Fool
November 1, 2005
Nathan Slaughter |
Will a New Elmo Sell? Mattel hopes the latest version of Elmo will spur strong holiday sales. Given the shares' reasonable valuation and 3%-plus dividend yield, the recent drop in their price may help value hunters rediscover their inner child. |
CRM
October 2013
Paul Greenberg |
The Long Tail of Customer Experience How American Girl dolls became much more than child's play. |
The Motley Fool
November 24, 2009
Rick Aristotle Munarriz |
Throw This Stock Away The long view of Mattel is problematic. |
The Motley Fool
June 29, 2004
Seth Jayson |
Mattel Loses Barbie Brawl The veteran toy maker loses a frivolous lawsuit and is stuck with the legal fees. A quick look at the firm's flagging sales and increasing costs shows that Mattel execs have stumbled. |
The Motley Fool
July 23, 2010
Rick Aristotle Munarriz |
This Week's 5 Dumbest Stock Moves Five dumb financial events this week happened to companies like Netflix, Apple, Mattel, Verizon, and Yahoo. |
The Motley Fool
January 30, 2006
Rick Aristotle Munarriz |
That's Swell, Mattel The toy giant comes up flat, but scores a relative victory. Mattel ultimately earned $0.58 a share before one-time items. That's better than the $0.52 per share it earned in the fourth quarter of 2004, and well ahead of the $0.49 mark that Wall Street was expecting. |
U.S. CPSC
December 23, 2002 |
Lovee Doll & Toy Co., Inc. Recall of Talking Dolls Buttons on the dolls' outfit could detach, posing a choking hazard to young children. |
The Motley Fool
July 20, 2009
Rick Aristotle Munarriz |
A Tale of Two Toymakers Hasbro is greater than Mattel. Again. |
The Motley Fool
February 3, 2009
Rick Aristotle Munarriz |
Even the Toys Are Crying Toy sales keep going the wrong way at Mattel. |
Fast Company
Neal Ungerleider |
Even Barbie Can Be Hacked Toy manufacturers are learning a hard lesson about Wi-Fi-enabled dolls, action figures, and building sets: They can be hacked pretty easily. |
