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The Motley Fool August 27, 2008 Rick Aristotle Munarriz	Barbie 1, Bratz 0 A federal court jury is awarding Mattel $100 million in its long-standing case against MGA Entertainment over the Bratz doll line.
The Motley Fool September 16, 2008 Rich Duprey	Bratz Pout Over Mattel Settlement The battle over Bratz has been something of a Pyrrhic victory for Mattel. While the jurors in the trial sided with the toymaker, the damage done to its own iconic Barbie brand has been substantial.
BusinessWeek July 28, 2003 Christopher Palmeri	To Really Be a Player, Mattel Needs Hotter Toys Mattel is selling toys, not soap or cornflakes. Good brand management goes only so far in a business that caters to children's whims. Like it or not, the key to success is launching innovative products and promoting the heck out of them. If you don't do it, your competitors will.
The Motley Fool November 22, 2006 Rick Aristotle Munarriz	Barbie Bites Back Mattel goes after the Bratz girls in a legal tussle. Investors, take note.
The Motley Fool June 14, 2004 Alyce Lomax	Mattel's Operation Barbie The toy maker is trying to build off the strength of its Barbie brand to delve into several other products, including clothing for adult women that could launch this fall.
The Motley Fool July 19, 2004 Alyce Lomax	Mattel Makes the Grade Toy maker Mattel has reported improved second-quarter earnings. However, trouble on the horizon includes weakness in the company's quintessential Barbie brand.
The Motley Fool July 30, 2007 Rick Aristotle Munarriz	Bratz vs. Barbie, Round 2.0 Forget the big screen. Bratz are coming to the small screen, too. The allure of creating an avatar and mingling in a virtual community is all too real. There are too many competitors, going after a finite number of kids. Investors, take note.
The Motley Fool April 17, 2007 Rick Aristotle Munarriz	Mattel Doesn't Play Around Mattel beats estimates, even as Barbie slumps closer to home. Investors, take note.
BusinessWeek May 2, 2005 Christopher Palmeri	Hair-Pulling In The Dollhouse Bratz toys have produced explosive growth for Isaac Larian, founder of toymaker MGA Entertainment Inc. -- and woes for Mattel.
The Motley Fool September 23, 2005 M.D. Mitchell	American Girl Taunts Barbie Although Barbie will probably never be replaced by another doll, sales of the icon have dwindled over the past few years, leading some to wonder what's going on at Mattel. Is it a good time to buy Mattel before the upcoming holiday season?
The Motley Fool July 21, 2008 Rick Aristotle Munarriz	The Toys Are Back in Town Hasbro posted better-than expected results, powered by success in its homegrown toy brands and its licensing deal with Marvel
The Motley Fool January 29, 2007 Rick Aristotle Munarriz	Kiss and Mattel Mattel wraps up the year with another strong quarter. Investors, take note.
The Motley Fool February 3, 2004 Dave Marino-Nachison	Mattel's Not Playing Around Four years after former CEO Jill Barad's departure, the toy maker's operational performance is much improved.
Fast Company April 2010 Kate Rockwood	Big Breakthroughs in the History of Toys for Girls Barbie was the first. Take a look at other big breakthroughs in the history of toys for girls.
BusinessWeek September 25, 2006 Christopher Palmeri	Mattel Needs A Knock-Me-Out Elmo Will Elmo's new incarnation make the Street love Mattel again?
The Motley Fool July 19, 2005 Nathan Parmelee	New Challenges for Mattel? Sales growth is in place, but Mattel loses ground in margins. However, there is still a solid value thesis in place because the company generates plenty of free cash flow.
The Motley Fool June 29, 2004 Seth Jayson	Mattel Loses Barbie Brawl The veteran toy maker loses a frivolous lawsuit and is stuck with the legal fees. A quick look at the firm's flagging sales and increasing costs shows that Mattel execs have stumbled.
The Motley Fool October 16, 2006 Rick Aristotle Munarriz	Heavy Mattel Mattel has a better-than-expected showing as it heads into the holidays. Investors, take note.
The Motley Fool April 5, 2004 Nathan Parmelee	Mattel's New Strength A stronger balance sheet, share repurchases, and effective management make Mattel an attractive stock.
The Motley Fool October 18, 2004 Alyce Lomax	Mattel's Barbie Blues Cutthroat competition and a possibly slow holiday season mean lower net profits and net revenues for Mattel.
The Motley Fool October 28, 2005 M.D. Mitchell	Mattel: So Cheap, It's Scary With the toy maker's stock near five-year lows, is it finally time to buy?
The Motley Fool October 17, 2005 Nathan Parmelee	Barbie's So Not Pretty Picture How can investors be surprised that Mattel reported a bad quarter?
The Motley Fool January 31, 2008 Rich Duprey	Misfit Mattel Beats Recall Bumble Toymaker Mattel reports higher fourth-quarter revenue and earnings, even though domestic sales fall.
Fast Company October 2009 Tim McKeough	Inside Barbie's Fun House Barbie has a new dream house! With a flagship shop in Shanghai, the American idol reveals her emerging-market ambitions.
The Motley Fool April 27, 2007 Rick Aristotle Munarriz	Come On Barbie, Let's Go Party Investors, for the girls who aren't old enough for News Corp.'s MySpace (and the parents who want to keep it that way), Mattel has a shot to cultivate a new online audience and get Barbie back on the map with the launch of BarbieGirls.com.
BusinessWeek September 15, 2009 Christopher Palmeri	Spin Master Goes Up Against Barbie With its Liv line of dolls, the company brings its cool-toy bravado to the notoriously tough girls' market.
The Motley Fool October 19, 2009 Rick Aristotle Munarriz	Hasbro Beats Mattel, Again Sorry, Barbie, but you're no match for Optimus Prime.
The Motley Fool February 21, 2006 Philip Durell	Barbies Gone Wild? Mattel needs to let Barbie go wild to make the company a worthwhile investment at today's price of $17 and change. In the meantime, Mattel continues to produce a ton of free cash flow, pays a 2.9% dividend yield, and continues to buy back shares.
The Motley Fool April 19, 2004 Seth Jayson	Hasbro Has-Been? Earnings are up, but do soggy sales raise a red flag?
The Motley Fool October 11, 2005 Nathan Parmelee	Mattel Gathers Up Its Toys The toy company combines all of its toy brands into one operational business. With third-quarter earnings due out next week, it is an interesting time for Mattel to announce a business reorganization. Investors, take note.
The Motley Fool July 17, 2007 Steven Mallas	Mattel's Doing Well Mattel toys around with a pretty decent second quarter. Investors, take note.
BusinessWeek May 7, 2007 Christopher Palmeri	Barbie Goes From Vinyl To Virtual Mattel is betting its online Barbie Girl will hold kids who've outgrown real dolls.
The Motley Fool February 3, 2009 Rick Aristotle Munarriz	Even the Toys Are Crying Toy sales keep going the wrong way at Mattel.
The Motley Fool July 19, 2010 Rick Aristotle Munarriz	More Upside: Hasbro or Mattel? Hasbro outshines Mattel in their latest quarters, once you dig beneath the surface.
BusinessWeek February 10, 2011 Matt Townsend	Why Ken Is the New Babe-Magnet in Toyland Barbie's "arm candy" is finally getting some attention of his own. Mattel has brokered a reconciliation between Ken and Barbie as part of its brand-marketing strategy.
The Motley Fool August 8, 2007 Lawrence Rothman	It's No Time to Play Games, Mattel The slow reaction to a toy recall raises genuine concerns. Let this be a lesson for Mattel: Toys may be fun, but don't play around with serious business.
The Motley Fool October 18, 2010 Rick Aristotle Munarriz	Buy the Better Toymaker Hasbro outshines Mattel in their latest quarters, once you dig beneath the surface.
The Motley Fool September 11, 2007 Rich Duprey	Can We Believe Mattel? The toy maker is on the defensive over recalls, but are assurances of good sales believable? Will consumers be willing to take the risk on the company's products this holiday season?
The Motley Fool August 4, 2010 Tim Beyers	Time to Take Another Look at Mattel? The toy maker best known for Barbie and Hot Wheels has a long-standing relationship with Time Warner to produce toys for the company's DC Comics characters.
The Motley Fool January 30, 2006 Rick Aristotle Munarriz	That's Swell, Mattel The toy giant comes up flat, but scores a relative victory. Mattel ultimately earned $0.58 a share before one-time items. That's better than the $0.52 per share it earned in the fourth quarter of 2004, and well ahead of the $0.49 mark that Wall Street was expecting.
The Motley Fool April 18, 2005 Jeremy MacNealy	A Flat Tire for Mattel Flat sales and eroding profit margins are two reasons why an investor needs to be patient, requiring an extra level margin of safety before being a buyer of this stock.
The Motley Fool July 19, 2007 Rick Aristotle Munarriz	Barbie Girls Aren't Plastic Barbie dolls may not be selling, but BarbieGirls.com is.
The Motley Fool December 22, 2005 John Reeves	Dueling Fools: Mattel Bear Recent history has been dire for investors in this toy maker.
The Motley Fool August 28, 2007 Rich Smith	Mattel Pulls Out Its Wallet Mattel announces that it has added $500 million to its share buyback authorization, the latest installment of a program that has seen the toymaker retire 81.4 million shares over the past four years.
The Motley Fool December 22, 2005 Rich Smith	Dueling Fools: Mattel Bull Despite recent weakness in its sales of Barbie- and Hot Wheels-brand toys, Mattel remains a strong producer of cash. And no toy company pays its investors a better dividend for their patience.
The Motley Fool September 21, 2007 Rich Duprey	Mattel Begs for Forgiveness -- From China! A bizarre apology from Mattel to its Chinese manufacturers makes the toy company seem desperate heading into the holiday season.
The Motley Fool October 15, 2007 Rick Aristotle Munarriz	Mattel Has Toys in the Attic Toy sales keep going the wrong way at Mattel. The toymaker posted sluggish third-quarter reports this morning, but that's just the tip of iceberg.
The Motley Fool July 17, 2006 Rick Aristotle Munarriz	Mattel Plays It Right The toy giant's diversification moves continue to pay off. Investors, take note.
The Motley Fool March 24, 2009 Kris Eddy	The Girls of Mattel Get Makeovers Toys keep maturing despite the stalled economy.
The Motley Fool October 18, 2011 Rick Aristotle Munarriz	Where the Toys Aren't Unless the current trend changes -- and fast -- it's going to be a blue Christmas for the traditional toy makers.