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The Motley Fool July 19, 2004 Alyce Lomax	Mattel Makes the Grade Toy maker Mattel has reported improved second-quarter earnings. However, trouble on the horizon includes weakness in the company's quintessential Barbie brand.
The Motley Fool September 23, 2005 M.D. Mitchell	American Girl Taunts Barbie Although Barbie will probably never be replaced by another doll, sales of the icon have dwindled over the past few years, leading some to wonder what's going on at Mattel. Is it a good time to buy Mattel before the upcoming holiday season?
The Motley Fool February 21, 2006 Philip Durell	Barbies Gone Wild? Mattel needs to let Barbie go wild to make the company a worthwhile investment at today's price of $17 and change. In the meantime, Mattel continues to produce a ton of free cash flow, pays a 2.9% dividend yield, and continues to buy back shares.
The Motley Fool July 17, 2006 Rick Aristotle Munarriz	Mattel Plays It Right The toy giant's diversification moves continue to pay off. Investors, take note.
The Motley Fool October 6, 2004 Rich Duprey	Barbie Belts One Out Bad financial results, bad press, down-on-its-luck stock. It's a value investor's feeding trough! Yet Mattel signed a record deal and dominates the "Hot Dozen" toy list amid a turnaround.
The Motley Fool October 28, 2005 M.D. Mitchell	Mattel: So Cheap, It's Scary With the toy maker's stock near five-year lows, is it finally time to buy?
The Motley Fool October 18, 2004 Alyce Lomax	Mattel's Barbie Blues Cutthroat competition and a possibly slow holiday season mean lower net profits and net revenues for Mattel.
The Motley Fool April 17, 2007 Rick Aristotle Munarriz	Mattel Doesn't Play Around Mattel beats estimates, even as Barbie slumps closer to home. Investors, take note.
BusinessWeek May 7, 2007 Christopher Palmeri	Barbie Goes From Vinyl To Virtual Mattel is betting its online Barbie Girl will hold kids who've outgrown real dolls.
The Motley Fool August 27, 2008 Rick Aristotle Munarriz	Barbie 1, Bratz 0 A federal court jury is awarding Mattel $100 million in its long-standing case against MGA Entertainment over the Bratz doll line.
Fast Company April 2010 Kate Rockwood	Big Breakthroughs in the History of Toys for Girls Barbie was the first. Take a look at other big breakthroughs in the history of toys for girls.
The Motley Fool June 29, 2004 Seth Jayson	Mattel Loses Barbie Brawl The veteran toy maker loses a frivolous lawsuit and is stuck with the legal fees. A quick look at the firm's flagging sales and increasing costs shows that Mattel execs have stumbled.
The Motley Fool November 22, 2006 Rick Aristotle Munarriz	Barbie Bites Back Mattel goes after the Bratz girls in a legal tussle. Investors, take note.
The Motley Fool January 29, 2007 Rick Aristotle Munarriz	Kiss and Mattel Mattel wraps up the year with another strong quarter. Investors, take note.
The Motley Fool April 29, 2004 David Meier	Mattel Has No Eye for Fashion A closer examination of Mattel's earnings report shows there is still much to be done.
The Motley Fool October 16, 2006 Rick Aristotle Munarriz	Heavy Mattel Mattel has a better-than-expected showing as it heads into the holidays. Investors, take note.
BusinessWeek May 2, 2005 Christopher Palmeri	Hair-Pulling In The Dollhouse Bratz toys have produced explosive growth for Isaac Larian, founder of toymaker MGA Entertainment Inc. -- and woes for Mattel.
The Motley Fool March 24, 2009 Kris Eddy	The Girls of Mattel Get Makeovers Toys keep maturing despite the stalled economy.
BusinessWeek February 10, 2011 Matt Townsend	Why Ken Is the New Babe-Magnet in Toyland Barbie's "arm candy" is finally getting some attention of his own. Mattel has brokered a reconciliation between Ken and Barbie as part of its brand-marketing strategy.
The Motley Fool October 11, 2005 Nathan Parmelee	Mattel Gathers Up Its Toys The toy company combines all of its toy brands into one operational business. With third-quarter earnings due out next week, it is an interesting time for Mattel to announce a business reorganization. Investors, take note.
The Motley Fool July 19, 2007 Rick Aristotle Munarriz	Barbie Girls Aren't Plastic Barbie dolls may not be selling, but BarbieGirls.com is.
BusinessWeek July 28, 2003 Christopher Palmeri	To Really Be a Player, Mattel Needs Hotter Toys Mattel is selling toys, not soap or cornflakes. Good brand management goes only so far in a business that caters to children's whims. Like it or not, the key to success is launching innovative products and promoting the heck out of them. If you don't do it, your competitors will.
The Motley Fool September 16, 2008 Rich Duprey	Bratz Pout Over Mattel Settlement The battle over Bratz has been something of a Pyrrhic victory for Mattel. While the jurors in the trial sided with the toymaker, the damage done to its own iconic Barbie brand has been substantial.
The Motley Fool July 30, 2007 Rick Aristotle Munarriz	Bratz vs. Barbie, Round 2.0 Forget the big screen. Bratz are coming to the small screen, too. The allure of creating an avatar and mingling in a virtual community is all too real. There are too many competitors, going after a finite number of kids. Investors, take note.
The Motley Fool July 17, 2007 Steven Mallas	Mattel's Doing Well Mattel toys around with a pretty decent second quarter. Investors, take note.
The Motley Fool January 31, 2008 Rich Duprey	Misfit Mattel Beats Recall Bumble Toymaker Mattel reports higher fourth-quarter revenue and earnings, even though domestic sales fall.
The Motley Fool April 18, 2005 Jeremy MacNealy	A Flat Tire for Mattel Flat sales and eroding profit margins are two reasons why an investor needs to be patient, requiring an extra level margin of safety before being a buyer of this stock.
The Motley Fool September 29, 2004 Bill Mann	Why Disney Is Destroying Barbie Blond bombshell Barbie has never had competition for little girls' attention like the Disney Princesses.
The Motley Fool February 9, 2004 Dave Marino-Nachison	Hasbro's Enjoying Playtime Games continue to be big for the toy maker, which had a solid 2003 across the board.
The Motley Fool April 27, 2007 Rick Aristotle Munarriz	Come On Barbie, Let's Go Party Investors, for the girls who aren't old enough for News Corp.'s MySpace (and the parents who want to keep it that way), Mattel has a shot to cultivate a new online audience and get Barbie back on the map with the launch of BarbieGirls.com.
Reason August 2002 Charles Paul Freund	Dolled Up Authoritarian regimes play make-believe with Iran's new "national doll."
Salon.com October 27, 2000 M.G. Lord	En garde, Princess! For the first time ever, Barbie may have a challenger who can kick her anorexic butt. At least that's what her unauthorized biographer thinks...
The Motley Fool December 22, 2005 Rich Smith	Dueling Fools: Mattel Bull Despite recent weakness in its sales of Barbie- and Hot Wheels-brand toys, Mattel remains a strong producer of cash. And no toy company pays its investors a better dividend for their patience.
Fast Company April 2010 Kate Rockwood	How Spin Master Mixes Tech and Toys -- And Keeps Mattel Looking Over Its Shoulder How Spin Master Toys created the hit Liv dolls, a thoroughly modern marriage of tech, storytelling, and 21st-century marketing that has industry giant Mattel looking over its shoulder.
The Motley Fool August 4, 2010 Tim Beyers	Time to Take Another Look at Mattel? The toy maker best known for Barbie and Hot Wheels has a long-standing relationship with Time Warner to produce toys for the company's DC Comics characters.
Reason May 2005 Holiday Dmitri	Barbie's Taiwanese Homecoming A plastic, fantastic tale of globalization: Barbie is revered like a messiah in Taishan, a municipality nine miles southwest of Taipei that the blonde doll transformed from an agricultural village of 5,000 to a manufacturing center nearly the size of Boston.
The Motley Fool February 3, 2004 Dave Marino-Nachison	Mattel's Not Playing Around Four years after former CEO Jill Barad's departure, the toy maker's operational performance is much improved.
The Motley Fool January 30, 2006 Rick Aristotle Munarriz	That's Swell, Mattel The toy giant comes up flat, but scores a relative victory. Mattel ultimately earned $0.58 a share before one-time items. That's better than the $0.52 per share it earned in the fourth quarter of 2004, and well ahead of the $0.49 mark that Wall Street was expecting.
The Motley Fool September 5, 2007 Rich Duprey	Another Recall Nightmare at Mattel For the third time in a month, the giant toymaker announces another massive toy recall. This time it is 800,000 accessories for Barbie dolls, Mattel's biggest seller, bringing the total number of recalled toys to an astounding 20 million.
The Motley Fool July 21, 2008 Rick Aristotle Munarriz	The Toys Are Back in Town Hasbro posted better-than expected results, powered by success in its homegrown toy brands and its licensing deal with Marvel
Fast Company October 2009 Tim McKeough	Inside Barbie's Fun House Barbie has a new dream house! With a flagship shop in Shanghai, the American idol reveals her emerging-market ambitions.
The Motley Fool July 19, 2010 Rick Aristotle Munarriz	More Upside: Hasbro or Mattel? Hasbro outshines Mattel in their latest quarters, once you dig beneath the surface.
BusinessWeek September 25, 2006 Christopher Palmeri	Mattel Needs A Knock-Me-Out Elmo Will Elmo's new incarnation make the Street love Mattel again?
The Motley Fool February 7, 2005 Nathan Slaughter	Hasbro Hopes to Entertain The toy maker reports lower fourth-quarter sales, but earnings still climb higher.
The Motley Fool October 19, 2009 Rick Aristotle Munarriz	Hasbro Beats Mattel, Again Sorry, Barbie, but you're no match for Optimus Prime.
The Motley Fool March 11, 2004 Rick Aristotle Munarriz	LeapFrog Goes Splat Shares of the educational toy maker slip on lower quarterly guidance.
BusinessWeek November 29, 2004 Christopher Palmeri	March Of The Toys -- Out Of The Toy Section Faced with a shrinking pool of traditional toy stores and the growing domination of the business by giant discount chains, both large and small players in the $20 billion-a-year toy industry are rushing to stock the aisles of nontraditional outlets.
The Motley Fool July 20, 2009 Rick Aristotle Munarriz	A Tale of Two Toymakers Hasbro is greater than Mattel. Again.
The Motley Fool February 9, 2004 Selena Maranjian	Mattel Gets Smart Smart toys are in, and the toy maker's entering the fray.
The Motley Fool September 11, 2007 Rich Duprey	Can We Believe Mattel? The toy maker is on the defensive over recalls, but are assurances of good sales believable? Will consumers be willing to take the risk on the company's products this holiday season?