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EarthLink Connects to a World of Loyalty Analyzing churn helped the Internet service provider improve not just the targeting of its messages, but its overall customer retention as well.   |
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October 1, 2009
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Mistaken Metrics They say you can't manage what you can't measure. But what if you're using the wrong ruler? |
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September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
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October 2009
Jessica Tsai |
Required Reading: Measuring Your Marketing The author of The Marketing Performance Measurement Toolkit tries to help marketers identify what success really means. |
Search Engine Watch
November 30, 2009
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Measuring Success 101, Part 2 Don't disregard fundamentals such as defining goals, incorporating benchmarks, and using tools when setting up success metrics. |
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November 23, 2012
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The New Science of Retaining Customers Look to digital analytics to improve buyer loyalty and customer lifetime value. |
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February 2013
Paul Greenberg |
Insights Matter, the Data Proves It Look to uplift modeling to predict customer actions. |
The Motley Fool
May 1, 2007
Dave Mock |
Foolish Forecast: Sprint Nextel's Turnaround Attempt The wireless services provider is set to report its first-quarter 2007 earnings. Investors, here is what you can expect to see. |
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October 18, 2004
Joshua Weinberger |
Metrics Should Define Results Setting benchmarks to determine the success of a CRM initiative is a must. The metrics that matter most are those taken when agents are serving customers. |
| Knowledge@Wharton |
Marketers Turn to Metrics to Measure the Impact of Their Initiatives The search for better marketing metrics is underway throughout Corporate America. Marketing executives are devoting more attention than ever to ways in which they can link traditional marketing variables to hard-core financial concepts, such as a company's stock price or ROI. |
CRM
May 10, 2013
Syed Hasan |
Choose a Winning Combination of Customer Experience Metrics Improve customer loyalty with the right mix of customer experience management (CEM) solutions. |
The Motley Fool
May 10, 2004
Seth Jayson |
Faro's Business as Usual The market leader in manufacturing metrology posts big gains on its income statement and in the market. |
The Motley Fool
February 28, 2007
Dave Mock |
Foolish Fundamentals: Service Provider Metrics Investors, learn the lingo of performance metrics for telecom/wireless service providers. |
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October 15, 2012
Judith Aquino |
Source Metrics Releases Integrated Social Media Tool Kit Platform offers social publishing, campaign management, monitoring features, and more. |
Search Engine Watch
June 28, 2010
Nathan Linnell |
Measuring Audience Engagement in Social Media Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation. |
CRM
October 22, 2015
Bill Hobbs |
6 Things You Should Know About Customer Success Paying extra attention to current customers will help prevent churn -- and turn them into promoters of your business. |
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November 23, 2009
Ron Jones |
Measuring Success 101, Part 1 Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. |
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June 10, 2015 |
SalesPredict Releases SaaS Predictive Customer Success Solution New SalesPredict solution uses predictive analytics to predict customer churn. |
The Motley Fool
May 15, 2006
Stephen D. Simpson |
DIRECTV's Pennies From Heaven The outcome of satellite vs. terrestrial TV remains up the air. With expected earnings growth of more than 30% a year over the next five years, DIRECTV's stock is not overpriced, but it's definitely not a compellingly cheap buy |
The Motley Fool
May 12, 2008
Dave Mock |
Still Dodging Bullets at Vonage The Web-based calling company still has many hurdles to overcome. |
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January 20, 2012
Justin Gray |
How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes. |
The Motley Fool
March 16, 2009
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Churn, Baby, Churn Customer turnover is an important part of any subscriber business. |
HBS Working Knowledge
November 11, 2013
Dina Gerdeman |
A Smarter Way to Reduce Customer Defections Companies can't afford to lose hard-won customers, but in truth some are more important to keep than others. Recent research by Sunil Gupta and Aurelie Lemmens explains how to find them. |
CRM
February 2007
Coreen Bailor |
Not Fade Away Exhausting customers in a fierce business environment erodes profits through loyalty loss; here, some winning ways to help combat customer fade. |
The Motley Fool
May 24, 2007
Dave Mock |
Foolish Forecast: VimpelCom Calling The Russian cellular service provider is set to report its first-quarter earnings. Investors, here is what you can expect to see. |
CFO
June 1, 2007
Scott Leibs |
Measuring Up Many companies still struggle to use metrics effectively. It may be that fresh thinking is what really counts. |
CRM
February 6, 2015
Don MacLennan |
Defining Customer Success in the Era of Big Data The SaaS model shifts its focus from shelfware to success. |
CRM
August 27, 2003
Martin Schneider |
You Can Take it With You The Local Number Portability Act could spark the highest churn rates in history. Now is the time to find new ways to lock in customer loyalty. |
The Motley Fool
February 11, 2008
Dave Mock |
Foolish Forecast: Vonage's New Look In advance of Internet telephony provider Vonage's fourth-quarter earnings report, analysts expect to see a rise in revenue but a loss in profits. |
