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Search Engine Watch
August 4, 2009
Carrie Hill |
Targeting your Search Advertising for Success Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment.   |
Search Engine Watch
February 1, 2008
Peter Hershberg |
Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media. |
Search Engine Watch
April 4, 2006
Amy Edelstein |
Putting Search in the Ad Mix Search advertising used to be an afterthought, but now it has become a fundamental part of the overall advertising strategy of most major brands. |
Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements? |
Search Engine Watch
July 8, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. |
Search Engine Watch
February 8, 2006
Chris Sherman |
Super Bowl Search Marketing Scorecard While much attention was focused on the television ads aired during the super bowl, the real winners were those firms who combined traditional media with savvy search marketing campaigns. |
InternetNews
January 30, 2009
Judy Mottl |
Dotcoms Line Up for Super Bowl Payoff Net companies weave broadcast and Web marketing in hopes of touchdown results. |
InternetNews
February 2, 2007
Nicholas Carlson |
Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand? |
BusinessWeek
April 24, 2006
Jon Fine |
Rise Of The Lowly Search Ad Savvy big-name marketers are now tying search ads into more traditional campaigns |
InternetNews
February 8, 2010 |
Google Earns High Marks for Super Bowl Ad Google makes rare television appearance with sentimental love story in the third quarter of the big game, promoting its search engine while observers look to more ads focused on its new smartphone. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
BusinessWeek
January 15, 2007
Jon Fine |
TV's Last Man Standing Why the Super Bowl is still the biggest game in town for advertisers. |
Search Engine Watch
February 2, 2010
Herndon Hasty |
Selling Search up the Chain: Money & Traffic Looking to start a search campaign quickly? Make your case by focusing on the money and traffic that can be gained. |
CRM
October 2013
Maria Minsker |
Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. |
Search Engine Watch
March 17, 2009
Carrie Hill |
Better Targeting = Better Leads -- Demographics for SMBs Demographic targeting can be intimidating, but it doesn't have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. |
InternetNews
February 1, 2008
Kenneth Corbin |
Who Says Geeks Don't Like Football? It's not just about beer and cars. As the Super Bowl approaches, tech companies have worked out their own advertising game plans. |
PC World
January 24, 2003
Frank Thorsberg |
Super Bowl Goes Digital Fan polls, contests, trivia games, and more expand the NFL championship far beyond a single screen. |
InternetNews
December 26, 2003
Janis Mara |
Disregard Downturn -- Dotcom Super Bowl Ads Live At least a couple of online entities are still investing in high-ticket Super Bowl ads. |
Search Engine Watch
November 10, 2009
Carrie Hill |
Holiday Search Marketing? You'd Better Be! Tips for using PPC, retargeting, e-mail marketing, and viral marketing to help boost holiday sales. |
Search Engine Watch
February 6, 2007
Chris Boggs |
Super Bowl SEO: Who Had the Best Organic Gameplan? A look at Super Bowl advertisers' search engine optimization efforts for terms related to their TV campaign. |
AskMen.com
Dave Golokhov |
Super Bowl Events The average Super Bowl party host will dish out $118.80 this year, which includes food, drinks and all sorts of other knickknacks. |
Search Engine Watch
March 31, 2004
Arnaud Fischer |
Paid Search Programs Finally Growing Up The search industry has come a long way. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel. |
AskMen.com
Steve Seepersaud |
Super Bowl Big Spenders Who the big Super Bowl advertisers are, how much they're spending in 2006, and what types of advertising they purchased -- at $80,000 per second! |
Search Engine Watch
November 3, 2009
Herndon Hasty |
Search as a Branding Channel Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season. |
AskMen.com
January 24, 2001
Mark Simmons |
Super Bowl Flop? Isn't it fascinating to see media companies fighting a war of words through the media? Of course it is, and that is why the recent mini-feud between CBS and The Wall Street Journal, over ad sales for the Super Bowl, was so much fun... |
Search Engine Watch
June 6, 2008
Gregg Stewart |
Winning the Local Search Battle - Part 2 Want to enjoy lower cost-per-sale and offer a better user experience? A highly customized, localized marketing approach is vital to your keyword strategies. |
InternetNews
February 3, 2005
Tim Gray |
Back For More Super Bowl Fun: Dot-Com Ads Marketers disagree over whether a big ad spend during the Super Bowl is effective. |
Search Engine Watch
August 22, 2008
Gregg Stewart |
6 Tips for Aligning Your National, Local SEM Efforts The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation rates. |
InternetNews
February 6, 2007
Nicholas Carlson |
Super Bowl Ad Winners And Losers Spending a couple million dollars doesn't guarantee commercial success. |
Search Engine Watch
April 15, 2011
Jeremy Hull |
Geotargeting: A Great Local Search Option Breaking out separate geotargeted campaigns is a great tactic that will quickly improve the performance of any national Google AdWords account. Here are four steps to help you get started. |
InternetNews
January 29, 2009
Kenneth Corbin |
Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza. |
CRM
May 2012
Judith Aquino |
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
InternetNews
February 3, 2006
David Miller |
Super Bowl Ads Just Won't Let Go Companies are betting big that viewers will also visit their special Super Bowl advertising Web sites and enthusiastically download ads onto their iPods and cell phones. |
Sports Central
June 1, 2004
Kenneth Asuquo |
Overrated? You Better Believe it Critics and the most diehard of Dolphin fans alike are starting to buy into the fact that the Dolphins are not meant to win the Super Bowl with their current team. |
InternetNews
January 26, 2004
Janis Mara |
AOL, CBS Team For Vintage Super Bowl Ads Cross-media promo amplifies message on both channels. |
InternetNews
February 2, 2006
Susan Kuchinskas |
MSN's Motor City Connection MSN is showcasing Windows Live Local with a special Super Bowl mash-up combining mapping with information on local attractions in Detroit. |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
Thanks for the Ads, Super Bowl XLI So who will win the big game? With 45.9 million homes tuning in to last year's game, is it any wonder whom the free-spending advertisers are rooting for? |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
Fast Company
October 19, 2011
Jason Feifer |
Marketers Use E-mail Cookies To Develop Personalized Ads Web ads know who you are -- and where you go. But is that so bad? |
Search Engine Watch
February 14, 2011
Jeremy Hull |
Rekindle the Romance With Your PPC Campaigns Like relationships, paid search campaigns are complex, dynamic, unpredictable, full of ups and downs, and require a lot of work. Show your PPC campaigns a little extra love starting this Valentine's Day by following these tips. |
Search Engine Watch
May 11, 2006
Jennifer Slegg |
What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited? |
The Motley Fool
February 8, 2010
Anders Bylund |
Google Scores Big at the Super Bowl Google throws its hat in the traditional-marketing ring. Was this Super Bowl ad a touchdown or a fumble? |
InternetNews
February 6, 2004
Janis Mara |
Super Bowl Ads Supercharge Online Traffic Ads about sex, drugs and taxes sent Web traffic skyrocketing. |
The Motley Fool
January 29, 2007
Mary Dalrymple |
Super Bowl of Spending Who will win the battle of the Bears vs. Colts vs. your wallet? Don't spend thousands of dollars on a Super Bowl experience you can't afford. |
BusinessWeek
February 19, 2007
Jon Fine |
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
Search Engine Watch
March 17, 2010
Alex Cohen |
Paid Search Freakonomics: Finding and Ostracizing Losers Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here are six useful tools for setting context and hunting down paid search losers. |
Search Engine Watch
July 12, 2010
Ray Comstock |
The Challenges of Measuring SEO Success, Part 1 Some of the most common challenges of reporting on SEO performance, plus solutions. First of a three-part series. |
Sports Central
January 27, 2014
Brad Oremland |
Fixing the Pro Bowl Even though the Pro Bowl might not be broken, and might even be trending in the right direction, it can still be dramatically improved. |
Search Engine Watch
September 15, 2010
Jeremy Hull |
Goodbye, Yahoo: 4 Things I'll Miss About Panama A wish list of Yahoo Panama features Google and/or Microsoft should integrate into their paid search platforms to make life easier for search advertisers. |
