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Search Engine Watch July 12, 2010 Ray Comstock	The Challenges of Measuring SEO Success, Part 1 Some of the most common challenges of reporting on SEO performance, plus solutions. First of a three-part series.
Search Engine Watch September 3, 2010 Rob Chant	Small Business and Search: Where's the Return? (Part 2) SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments.
Search Engine Watch February 18, 2011 Rob Chant	Why SEOs Shouldn't Fixate on Keyword Rankings Focusing only on where you rank for a small group of keywords is a bad investment for many reasons. Some tips on how to diversify your efforts.
Search Engine Watch October 4, 2010 Ray "Catfish" Comstock	The Challenges of Measuring SEO Success, Part 3 A deep dive into how businesses should use Webmaster tools search rankings, brand vs. non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance.
Search Engine Watch September 3, 2009 Melissa Mackey	PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.
Search Engine Watch March 28, 2011 Ray "Catfish" Comstock	SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization.
Search Engine Watch June 7, 2010 John Greer	How to Measure Success in an SEO Campaign Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health.
Search Engine Watch November 3, 2009 Herndon Hasty	Search as a Branding Channel Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season.
Search Engine Watch September 12, 2008 Chris Boggs	SEO Reporting: Going Beyond Rankings Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients.
Search Engine Watch March 25, 2009 Eric Enge	Choose the Right SEO Project Goals Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business.
Search Engine Watch June 30, 2009 Eric Enge	Selling SEO Projects Against PPC Campaigns Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some of that PPC budget for your SEO proposal?
Search Engine Watch February 16, 2011 Gareth Owen	SEO and PPC: A Love-Hate Relationship Three big trends are changing how we attribute value in SEO. We are increasingly turning to tactics that were previously considered to be the realm of paid search professionals to meet client expectations.
Search Engine Watch October 1, 2010 Rob Chant	Improve Your SMB Site with These 2 Basic SEO Metrics Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise.
Search Engine Watch January 26, 2011 John Lynch	4 Reasons Why SEO is Underfunded Advice for SEOs on how to overcome four of the most common problems: short-term vs. long-term goals, organizational constraints, too much jargon, and misunderstanding the value of SEO vs. PPC traffic.
Search Engine Watch October 14, 2008 Mark Jackson	Are You Measuring SEO Success Correctly? Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly.
Search Engine Watch July 28, 2009 Herndon Hasty	Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1 When search engine optimization and pay-per-click search ads work together, both can improve -- if it's done well. SEO's thick and salty "peanut butter" should form a strong base for PPC's "grape jelly" to form an unstoppable search/sandwich force, right?
Search Engine Watch December 11, 2009 Chris Boggs	The Demise of SEO Won't Be Caused by Personalization Search engine optimization is evolving, not dead. Let's forget about rankings and focus on traffic and its quality, and improve the user experience.
Search Engine Watch October 26, 2010 Jeremy Bencken	How to Value Links? Perhaps the hardest question to answer in search engine optimization is how much to budget for link building. Here's how you can establish a fair ROI for link building.
Search Engine Watch February 22, 2011 Melissa Mackey	AdWords Campaign Experiments: Details and Pitfalls Campaign Experiments is a great enhancement that can really take your PPC campaigns to the next level, but it also poses many challenges and can be quite confusing.
Search Engine Watch June 2, 2010 Kevin Gibbons	How Is Your SEO Strategy Really Performing? Rankings, traffic, and CTR can be misleading. Here's how to avoid placing too much confidence in the wrong measurements.
Search Engine Watch July 28, 2004 Grant Crowell	Search Engine Marketing and Branding Challenges Should search engine marketing be considered as part of a brand-building campaign?
Search Engine Watch April 21, 2011 Chris Boggs	Confidently Projecting ROI for SEO: Can it be Done? To confidently measure ROI for SEO, you have to temper expectations of high accuracy within exact number of visits or conversions, and lean more toward the school of performance growth as measured by trending lines.
Search Engine Watch October 13, 2009 Mark Jackson	Addressing the 'O' in Search Engine Optimization Tips for improving optimization efforts.
Search Engine Watch September 2, 2008 Mark Jackson	How Much Are You Spending on SEO? SEO deserves its rightful place in every company's marketing budget.
Search Engine Watch December 9, 2008 Carrie Hill	PPC & SEO -- Two Great Tastes that Taste Great Together Put peanut butter and chocolate together and you get something that transcends each of the individual ingredients. The same effect can be had when you combine paid search advertising with search engine optimization efforts.
Search Engine Watch August 9, 2010 Ray Comstock	The Challenges of Measuring SEO Success, Part 2 How personalization, localization, and update frequency have changed search engine optimization; what the new key metrics are in Google Webmaster Tools; and why user experience will continue to grow in importance.
Search Engine Watch April 25, 2011 Ray "Catfish" Comstock	3 Use Cases for SEO Tools If you want to improve your SEO campaign, especially if you have a large website, it may be worth your time to investigate what modern SEO tools can do to make you more efficient and help you attain better results.
Search Engine Watch November 17, 2008 Frank Watson	Creating Simple, Yet Impressive Charts A graph can illustrate the results of your SEO efforts in ways that numbers just can't.
Search Engine Watch October 7, 2008 Mark Jackson	What You Need to Know Before Committing to SEO Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan.
Search Engine Watch November 18, 2008 Mark Jackson	The Future of Google's Search Personalization 2009 will likely see the end of the ranking report in SEO. It's time to acknowledge traffic, conversions, and ROI as the important metrics for any form of marketing or business.
Search Engine Watch November 28, 2007 Steve Haar	SEO Expectations and Commitments You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the time spent for SEO. They need to know what to expect, and what's expected of them.
Search Engine Watch June 27, 2008 Chris Boggs	SEO Basics: Effective Iterative Keyword Research in 2008 The value of any SEO effort lies in the keywords you choose. It's really that simple -- you can't overestimate the importance of strong keyword research.
Search Engine Watch October 22, 2010 Duncan Parry	5 Ways To Help Your Paid Search Team If you want to improve your PPC sales figures, communication, optimization, automation, and education are key. Also, avoid becoming stale by allowing everything to be up for discussion.
PC Magazine March 14, 2007	Raise Your Profile If a potential customer doesn't know your name, can he find you?
Search Engine Watch July 18, 2008 William Flaiz	The Holy Grail of SEO The imprecise nature of search engine optimization can put clients on edge. A reliable traffic prediction metric is truly the Holy Grail for search marketers.
Search Engine Watch September 28, 2005 Chris Sherman	How are Search Marketers Performing? A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients.
Search Engine Watch August 4, 2009 Carrie Hill	Targeting your Search Advertising for Success Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment.
Search Engine Watch September 29, 2008 David Szetela	Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data.
Search Engine Watch November 11, 2008 Mark Jackson	Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.
Search Engine Watch November 25, 2008 Mark Jackson	Keyword Research for Search Engine Optimization All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target.
Search Engine Watch August 22, 2008 Gregg Stewart	6 Tips for Aligning Your National, Local SEM Efforts The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation rates.
Search Engine Watch June 10, 2008 Mark Jackson	SEO Competitive Analysis Search engine rankings change regularly, are different on various data centers, and won't generate traffic to the Web site, much less generate leads and sales. Instead, marketers should be focused on reports that mean something, like a competitive SEO analysis.
Search Engine Watch June 6, 2008 William Flaiz	Keywords Without Ego While search positions give project managers a nice, clean number to report to their CEO, there's more to SEO than just ranking for ego terms.
Search Engine Watch July 7, 2010 Alex Cohen	3 Techniques to Avoid the High Cost of Free Search Marketing Tools Don't let people, process, or platforms stand between you and better paid search results.
Search Engine Watch February 23, 2011 John Lynch	Mapping Search Strategy to the Buy Cycle A breakdown of the four major stages of a buy cycle, and opportunities in which search marketing, SEO, and PPC can be incorporated.
Search Engine Watch May 24, 2010 Josh McCoy	Breaking the Single Keyword Obsession in SEO Campaigns Structuring a site to be SEO-friendly, as well as reinforcing a keyword theme in your content strategy that greatly expands the broad term desired, should result in great rankings for competitive terms.
Search Engine Watch January 5, 2010 Herndon Hasty	A Few More Resolutions for Your Search Team Want greater search marketing success this year? Try looking at search engine marketing as a whole, rather than two independent efforts, and have an open line between development and search engine optimization.
Search Engine Watch September 14, 2010 Garry Przyklenk	The MEGA List of Free and Paid SEO Tools the Professionals Use Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals.
Search Engine Watch August 3, 2010 Adam Audette	How To Not Fail At SEO How to incorporate search engine optimization into your companies and web ventures so they succeed. These principles, if integrated and committed to, will greatly improve your chances for success.
Search Engine Watch August 29, 2008 William Flaiz	There's No Secret Recipe to SEO Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success.