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Search Engine Watch
October 15, 2010
John Lee |
It's True: Optimizing PPC Campaigns for Quality Score is Still Important Some simple tips for optimizing your campaigns to improve quality score.   |
Search Engine Watch
October 27, 2008
David Szetela |
Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns |
Search Engine Watch
February 12, 2009
David Szetela |
One PPC Landing Page, Infinite Faces Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points. |
Search Engine Watch
March 23, 2011
Melissa Mackey |
A 12-Step Program to Improve Your CTR Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you. |
Search Engine Watch
July 14, 2008
David Szetela |
Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls. |
Search Engine Watch
August 5, 2002
Danny Sullivan |
Compare & Contrast: Ad Guidelines At Overture & Google Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
Search Engine Watch
May 12, 2008
David Szetela |
Google AdWords Editor a Great Tool for Content -- and for Yahoo/Microsoft! Time is money, and these two tips will free up many moneymaking hours for you. See how Google has created a tool that will increase ad revenue for itself, but for Yahoo and Microsoft as well. |
Search Engine Watch
April 19, 2011
Melissa Mackey |
5 Often-Overlooked PPC Tips for Beginners If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away. |
Search Engine Watch
March 26, 2009
David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
New Architect
May 2002
Michael Hurwicz |
when small is better How Google's AdWords system is changing online advertising... |
BusinessWeek
July 17, 2006
Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
Search Engine Watch
June 9, 2008
David Szetela |
Google Mobile Advertising: Start Now! Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns. |
PC Magazine
September 14, 2005
Neil J. Rubenking |
Sharps, Flats, and Naturals in Word How to ease the process of entering unique symbols or characters into your word documents. |
Search Engine Watch
September 22, 2004
Danny Sullivan |
Google Ad Policies To Be Expanded Publicly Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front. |
Search Engine Watch
May 5, 2008
David Szetela |
Want to Double Conversions in One Month? Split Those Ad Groups Content Advertising strategy put to the test: Would your boss be happy if your campaign conversion rates doubled in 30 days? |
Entrepreneur
January 2007
Catherine Seda |
War of the Words Pay-per-click arbitrage could be driving up the cost of your keywords. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
Search Engine Watch
November 6, 2008
David Szetela |
The Account Quality Score: Money Pit for the Uninformed In Google AdWords, an ad's Quality Score calculation is based on how well the account's campaigns have performed over time. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
Search Engine Watch
April 1, 2011
John Lee |
5 Ways to Push Through the Proverbial PPC Wall Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you feel there is nowhere else to go. |
PC Magazine
August 31, 2005
David Murphy |
Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers. |
InternetNews
August 18, 2005
Susan Kuchinskas |
Google Uses Blog to Spin Court Decision After a court case ruling that other insurance companies' ads could appear when searching for Geico on Google, Google officials posted a blog entry supporting the judgement. |
Search Engine Watch
September 29, 2008
David Szetela |
Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... |
Search Engine Watch
November 29, 2010
Greg Habermann |
Google's Holiday Gift: Product Listing Ads Ready to try out the new AdWords Product Listing Ads? A guide to the key points advertisers should be aware of. |
Search Engine Watch
September 8, 2008
David Szetela |
Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. |
Search Engine Watch
January 9, 2009
David Szetela |
PPC Landing Pages: Surprising Examples It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. We'll look at some real-world examples to see what they're doing right, and what they're doing wrong. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
InternetNews
December 8, 2006
Nicholas Carlson |
Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S. |
Search Engine Watch
January 12, 2011
Greg Habermann |
Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. |
Search Engine Watch
September 15, 2010
Joseph Kerschbaum |
5 Things to Try to With Google AdWords Campaign Experiments (ACE) We review the different types of experiments that can be launched using ACE, and where the feature needs improvement. |
Search Engine Watch
May 13, 2010
Melissa Mackey |
Expand Your PPC Reach With Google's Interest-Based Advertising Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those networks and Google's product. |
Search Engine Watch
September 28, 2006
Catherine Seda |
Search Arbitrage: Good or Evil? With a bit of creativity, you can use arbitrage to profit from price differences in search engine advertising programs. |
Search Engine Watch
November 13, 2008
David Szetela |
The Good, the Bad and the Ugly: Click-Through and Conversion Rates What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some guidelines that can help you see if yours is acceptable. |
Search Engine Watch
June 22, 2009
Ron Jones |
Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. |
Search Engine Watch
November 20, 2008
David Szetela |
More from the Mailbag: Quality Score Mysteries and Great PPC Learning Resources David digs into the reader mailbag to discuss Google's quality score issues, and some good beginner resources for learning PPC advertising. |
Search Engine Watch
March 16, 2010
Herndon Hasty |
SEM: A Call to Action A call to action in your ads and your site is critical. Getting your potential customers' attention is important, but getting them to direct that attention to doing what you want them to do is an absolute. |
Search Engine Watch
February 10, 2010
Alex Cohen |
The Rise of Universal Paid Search 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further. |
Search Engine Watch
March 3, 2003
Danny Sullivan |
Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results. |
PC World
August 23, 2007
Richard Morochove |
Salesforce.com's New Small-Business Service The Web-based customer relationship management giant's new Group Edition integrates tightly with Google AdWords. |
Search Engine Watch
September 25, 2006
Catherine Seda |
Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program? |
Search Engine Watch
July 15, 2005
Chris Sherman |
Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
Search Engine Watch
October 27, 2010
Alex Cohen |
3 Holiday PPC Tips for Black Friday (And Beyond) Fine-tuning your text ad to answer the questions of shoppers is what will set you apart this holiday season. These tips will help you increase your relevance, improve click-through rate, and answer the most profitable holiday questions. |
Search Engine Watch
July 25, 2006
Jennifer Slegg |
Analyzing the Google AdWords Landing Page Algorithm Google's pricing for AdWords includes a component that looks at the content of landing pages, and a recent change that has caused price increases is proving controversial in the search marketing community. |
The Motley Fool
April 26, 2005
Rick Aristotle Munarriz |
Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold. |
InternetNews
March 23, 2007
Nicholas Carlson |
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry. |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
The Motley Fool
April 4, 2005
Rick Aristotle Munarriz |
Is Google Too Generous? Google is aiming for incremental ad revenue. Its lack of any email services to upsell -- like Yahoo! and Hotmail do -- means that it can focus on driving as much traffic as possible to serve up as many relevant ads as it can produce. Investors should just be grateful. |
