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Search Engine Watch
April 3, 2008
Levy Cohen |
Social Search Gets Going The social graph has brought new meaning to social search and marketing. Your contacts and friends are certainly one source of search relevance and subject authority, but are they the best source?   |
Search Engine Watch
April 10, 2008
Levy Cohen |
Social Search: It's Time For Monetization Contrary to popular belief, social marketing doesn't have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology -- in real time and without any bias -- than the one that organically grows on your site. |
Search Engine Watch
June 10, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how. |
Search Engine Watch
April 1, 2010
Brian Solis |
Search and Rescue: How to Become Findable and Shareable in Social Media Socialization is changing everything. It's critical that content producers adapt by optimizing, packaging, and connecting information and stories for users. |
Search Engine Watch
April 12, 2011
Alex Cohen |
How Social Media Affects Paid Search As AdWords and +1 evolves, Google will monetize not just what you do, but who you are. We've only seen the tip of the iceberg of how social media will impact paid search advertising. |
AFP eWire
March 5, 2007 |
Giving Circles Provide Opportunities, Challenges for Fundraisers A new study has found that while giving circles have much to offer charities, in some cases the funding relationships can be uneven and have yet to reach their full potential. |
Search Engine Watch
May 11, 2006
Jennifer Slegg |
What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited? |
Information Today
July 7, 2011
Avi Rappoport |
Google+ Social = World Domination? Released at the end of June 2011, Google+ is now pretty much a Facebook clone, with some nice bells and whistles, and it has a steep climb before it can even compete. |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
AFP eWire
March 7, 2005 |
Report Yields New Insights on Giving Circles A new study about giving circles shows a small but growing phenomenon that poses new opportunities and challenges for fundraisers. |
InternetNews
August 3, 2009
Michelle Megna |
Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud. |
Information Today
November 3, 2008
Paula J. Hane |
It's a Perfect Market for MediaRiver--Acquisition Unites Content Technologies Perfect Market offers a very compelling option to publishers with rapidly growing content and declining ad revenue rates. |
InternetNews
November 2, 2007
Susan Kuchinskas |
SocialAds: Who Wins? Will Facebook's new ad format ding AdSense? Enrich Microsoft? Or both? |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
Search Engine Watch
March 13, 2009
Frank Watson |
Behavioral Targeting: Profiling or Perfecting User Experience Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. As usual, the truth is likely to be found somewhere in the middle. |
Information Today
March 2008
Thomas Krivak |
Facebook 101: Ten Things You Need to Know About Facebook Nowadays, more businesses and corporate folks are joining Facebook. Advertisers are even turning their attention to this growing market. So what should you know about Facebook? Here are 10 things for starters. |
InternetNews
November 7, 2007
Sean Gallagher |
Facebook's Beacon Casts Light On Future Of Web Ads Facebook's new advertising program raises questions about user privacy and what traits and qualities qualify a company as a "real business." |
InternetNews
February 19, 2009
Judy Mottl |
Taxes, Job Searches Drive Web Traffic Social networking leader Facebook hits Top 50 Web site ranking for first time. |
CRM
November 1, 2006
Jeffrey Schumacher |
Monetizing Media By leveraging inventories of impressions, brand, customer data, and CRM capabilities, retailers can offer advertisers a largely untapped source of highly targeted media. |
Inc.
October 2007
Dalia Fahmy |
55-Alive! Wants to Be MySpace for the Baby Boomer Set. Can 55-Alive! raise $250,000 to expand content and to hire someone who can help with ad sales? Here's what investors think. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
Search Engine Watch
February 20, 2011
Aaron Kahlow |
Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy Every smart marketer can apply these key themes to their business to achieve winning results. |
The Motley Fool
April 27, 2006
Stephen Ellis |
Is Facebook Worth $2 Billion? Social networking is hot, but not hot enough to justify a price tag this high. These companies need to sustain hearty growth if they're to maintain their current valuations. Buyer beware. |
InternetNews
March 19, 2007
David Needle |
Narrowing Social Network's Focus Affinity Circles targets groups that want their own, less public, communities. |
Search Engine Watch
June 6, 2008
Gregg Stewart |
Winning the Local Search Battle - Part 2 Want to enjoy lower cost-per-sale and offer a better user experience? A highly customized, localized marketing approach is vital to your keyword strategies. |
InternetNews
March 23, 2007
Nicholas Carlson |
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry. |
Search Engine Watch
February 20, 2009
Michael Boland |
Replicating the Web: Will Google Dominate Mobile Search? With mobile Web publishers, Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box all over the place. |
InternetNews
September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study. |
InternetNews
August 5, 2009 |
Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site. |
InternetNews
August 23, 2006
Nicholas Carlson |
Confirmed: Microsoft and Facebook Friendship Microsoft is now the exclusive provider of brand advertising and sponsored links on the Facebook social network of more than 9 million registered users. |
InternetNews
June 5, 2009
Kenneth Corbin |
Mutter's Cure for Newspapers: Online Ad Co-op Amid all the hand wringing over the future of newspapers, industry executives held a semi-secret meeting last week in Chicago to discuss how to better monetize their content on the Web. |
The Motley Fool
June 23, 2009
Rick Aristotle Munarriz |
Is Google Done? The search-engine giant is in trouble if it loses relevance. |
InternetNews
April 11, 2006
Nicholas Carlson |
Finding Revenue in The Classifieds Counter-intuitive thinking says new media might be what's needed to save the old. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
InternetNews
May 4, 2006
David Miller |
Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter. |
InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
Search Engine Watch
October 24, 2008
Michael Boland |
The Future of Online Ads: Location, Location, Location Location awareness -- the concept that a device knows exactly where it is -- is changing the way mobile search works. Search applications are being developed to tap into this capability and serve more locally relevant content. |
Search Engine Watch
June 24, 2010
Mark Drummond |
Social Ranking in Search -- Opportunities and Potential Problems Reinforcing existing preferences and biases is a concern, but truly personalized search will revolutionize the way people interact with the online world. |
Information Today
February 26, 2007 |
Convera Launches Publisher Control Panel The new service enables print and online publishers to add, manage, and refine vertical search capabilities so they can develop search-based revenues for their Web sites. |
InternetNews
April 16, 2007
Nicholas Carlson |
Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried? |
Search Engine Watch
December 4, 2009
Frank Watson |
It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends With a decrease in overall advertising, Google looks to help offset some lost ad revenue by increasing the amount they get from existing advertisers. |
InternetNews
May 21, 2009
Kenneth Corbin |
Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix. |
Fast Company
Pavithra Mohan |
Facebook Now Lets Advertisers Pay Only For Fully Visible Ads The social network presented a new feature, one that advertisers have long been clamoring for: the ability to pay for an ad only when it is fully visible on users' screens. |
Search Engine Watch
November 25, 2003
Catherine Seda |
Dayparts & Other Search Engine Paid Listings Evolutions When it comes to gaining the most bang for the buck from paid search engine listings, micro-managing is a good thing, says our panel of experts. |
InternetNews
March 14, 2008
Kenneth Corbin |
Microsoft's Latest Ad Buy Microsoft today announced that it is purchasing Rapt, an advertising technology company specializing in sophisticated analytical tools. |
InternetNews
November 5, 2009 |
Does the Internet Really Wreck Your Social Life? New study seeks to debunk notion that always-on connectivity leads to offline isolation. |
PC Magazine
April 19, 2006
Matthew D. Sarrel |
Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate. |
Search Engine Watch
February 28, 2008
Mike Jones |
The Role of the Brand in Social Media Marketing The more your brand can assist people in connecting with others online to create or share something new, the more favorably you will be received in these new and influential social circles. |
InternetNews
August 4, 2006
Erin Joyce |
Matthew Wise, CEO, Q Interactive Do advertisers really think podcasts will sell ads? An online marketing and advertising pro gives some insight. |
