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HBS Working Knowledge February 3, 2014 Kim Girard	The Tricky Business of Managing Web Advertising Affiliates Advertising through numerous website affiliates potentially helps marketers get more bang for their buck. But the far-flung systems can also lead to fraud, says Ben Edelman. What's the best way to manage your advertising network?
InternetNews March 23, 2007 Nicholas Carlson	Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
Search Engine Watch July 29, 2004 Jessie Stricchiola	Lost Per Click: Search Advertising & Click Fraud Click fraud, the practice of clicking on a text advertisement served by a search engine for the sole purpose of forcing the advertiser to pay for the click, is emerging as an important concern for search engine marketers.
BusinessWeek July 17, 2006 Ben Elgin	A Software Hall of Mirrors Dubious practices inflate the number of customers that spyware companies are generating for advertisers.
Search Engine Watch May 10, 2005 Grant Crowell	Click Fraud: A Legal Look Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue?
Wired January 2006 Charles C. Mann	How Click Fraud Could Swallow the Internet Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
Search Engine Watch May 4, 2009 Ron Jones	Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe.
InternetNews April 14, 2006 Susan Kuchinskas	A Head Above the Clickfraud Tide Estimates vary, but it's clear there's a surge of bad clicks in paid search.
InternetNews May 22, 2007 David Needle	Report: Click Fraud on Sophisticated Rise Fair Isaac's preliminary results, disputed by Google, indicates click fraud in pay-per-click advertising may be as high as 15 percent.
InternetNews August 15, 2005 Susan Kuchinskas	A Better Link Between Merchants, Affiliates LinkShare launches new software platform designed to help merchants keep track of their affiliates and prevent fraud.
Inc. August 2005 Adam L. Penenberg	So Many Clicks, So Few Sales Pay-per-click advertising seems like a dream. But up to 35% of all the clicks you pay for may be fraudulent.
InternetNews August 3, 2006 Nicholas Carlson	Search Giants Gang Up on Click Fraud Competition in the search space goes to the back burner as Google, Microsoft and Yahoo vow to fight click fraud.
Search Engine Watch October 28, 2010 Melissa Mackey	Click Fraud Rising - Should You Be Concerned? Lost revenue from click fraud can be minimized. Here's what search advertisers can do to avoid wasting budget.
Bank Technology News January 2002 Maria Bruno	Citibank's c2it Service Offers Bounty A commission-based advertising system is the way of the future, proponents say...
HBS Working Knowledge October 14, 2008 Sarah Jane Gilbert	Should You Bring Advertising Expertise In-House? A recent study indicates more firms than previously thought are developing internal advertising units.
InternetNews August 3, 2009 Michelle Megna	Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud.
Inc. March 2006 Darren Dahl	Why Pay for Ads That Don't Work? A host of technology entrepreneurs believe they have a better answer to pay-per-click ads on the Internet.
The Motley Fool April 25, 2006 Rick Aristotle Munarriz	Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys.
InternetNews August 7, 2006 Michael Hickins	Microsoft: Noise Improves Search Results A team of Microsoft researchers offer new methods for improving search results and reducing click spam.
Search Engine Watch March 1, 2007 Kevin Newcomb	Google Offers More Click Fraud Data The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google.
InternetNews June 23, 2006 Brian Livingston	Click Forensics Aims to End Click Fraud The spread of click fraud could cause long-term damage to search-engine advertising. One company has created a fraud detection network it hopes will restore faith in the system.
Search Engine Watch March 22, 2007 Kevin Newcomb	Yahoo Steps Up Click Fraud Efforts A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues.
The Motley Fool May 31, 2006 Tom Taulli	$3.9 Billion and Still Clicking Online advertising is booming. Who's benefiting the most? It's something investors ought to know. Here's a look.
Search Engine Watch December 19, 2010 Dan Yomtobian	Click Fraud: What Is Your Ad Network Doing About It? Click fraud is a serious problem. With proper vigilance though, your ad networks should be able to spot it and remove it.
The Motley Fool March 9, 2006 Rick Aristotle Munarriz	Google Clicks to Fix Click fraud casts a dark cloud over the fast-growing realm of online advertising.
Search Engine Watch January 30, 2009 Frank Watson	Battling Click Fraud is Important for All Involved Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact.
HBS Working Knowledge September 17, 2007 Julia Hanna	Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences.
PC Magazine August 31, 2005 David Murphy	Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers.
InternetNews April 3, 2008	Google to Sell DoubleClick's Search Marketing Unit Google to offload division of recently acquired marketing firm.
InternetNews June 16, 2009 Michelle Megna	Microsoft Takes a Swing at Click Fraud in Search Microsoft targets alleged fraudsters after an 18-month-long investigation that involved auto insurance, World of Warcraft and a problem endemic in the paid listings space.
InternetNews August 17, 2007 Nicholas Carlson	Google Opens Click-Fraud Resource Center Remember when Google CEO Eric Schmidt said click fraud wasn't really a problem? Its new resource center says otherwise.
Entrepreneur March 2004 Catherine Seda	Clicking Away Pay-per-click fraud may be taking the bang out of your advertising buck.
The Motley Fool December 21, 2004 Rich Duprey	Will FindWhat.com's Calls Trump Clicks? New pay-per-call paid-search engine model has potential for luring new ad business.
BusinessWeek October 2, 2006 Brian Grow et al.	Click Fraud What marketers should know about the "dark side" of online advertising.
Search Engine Watch April 24, 2008 David Szetela	The Google Content Ad Fraud Lawsuit: Just the Facts, Ma'am Google's being sued for tricking advertisers into advertising on its content network - but the truth may be more damning than the lawsuit claims. Or is there a fatal mistake in the lawsuit filing?
Search Engine Watch April 15, 2008 Joshua Stylman	Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars.
Home Toys February 2006 Scerf & Wang	Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase.
InternetNews September 1, 2005 Susan Kuchinskas	Yahoo Funding Spyware? Analyst Ben Edelman charges Yahoo with supporting spyware companies by having them distribute its pay-per-click ads. He says that advertisers should be told what they are getting.
InternetNews July 19, 2006 Nicholas Carlson	Click Fraud And Google's Context A click-fraud activist believes that recent comments by Google CEO Eric Schmidt about solving click fraud by ignoring it, though apparently taken out of context, still belie an intrinsic problem.
InternetNews August 4, 2006 Erin Joyce	Matthew Wise, CEO, Q Interactive Do advertisers really think podcasts will sell ads? An online marketing and advertising pro gives some insight.
Search Engine Watch December 13, 2007 John Tawadros	Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle.
The Motley Fool November 6, 2006 Jack Uldrich	Extra, Extra: Google Goes to Print The online giant moves into newspaper advertising. This is a big deal for all involved. Google appears to have struck upon a win-win deal that will help traditional newspapers halt their declining ad revenues, while opening up yet another lucrative source of revenue for itself.
Search Engine Watch January 4, 2007 Kevin Newcomb	It's Time to See What's In the PPC Sausage Optiem's Jeffrey Rohrs has penned a "sausage manifesto," asserting that advertisers' click fraud concerns should be addressed as a customer service and disclosure issue as much as one of technology.
Bank Systems & Technology August 27, 2009 Maria Bruno-Britz	Evolving Fraud Schemes Keep Pressure on Evolving Payments Instruments While some of the latest schemes borrow from scams past, today's fraud schemes are as sophisticated as banks' most advanced payments systems. And stopping them is still a challenge.
Knowledge@Wharton August 13, 2003	Darn Those Pop-Up Ads! They're Maddening, But Do They Work? E-commerce experts at Wharton and elsewhere say pop-ups are not universally loathed and irrevocably worthless. But collectively they can indeed be a nuisance.
The Motley Fool March 18, 2008 Rick Aristotle Munarriz	Is Yahoo! Sleeping With the Enemy? Yahoo! announces it will team up with Click Forensics to share data and help tackle click fraud.
Search Engine Watch June 9, 2008 David Szetela	Google Mobile Advertising: Start Now! Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns.
InternetNews November 15, 2005 Susan Kuchinskas	Google, Pheedo Give Away Analytics Growing interest in the analysis of Web site, blog and ad performance reflects a complex marketplace.
The Motley Fool August 7, 2008 Anders Bylund	Google Upgrades Its Earnings Engine Google just announced some serious improvements to its ad-serving networks. If you thought its revenue-generating ad machine was efficient before, wait until you see the new and improved beast.