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Entrepreneur
October 2005
Catherine Seda |
Team Players Get more wins -- and more sales -- from your affiliate program by stacking your roster with internet-marketing pros.   |
HBS Working Knowledge
February 3, 2014
Kim Girard |
The Tricky Business of Managing Web Advertising Affiliates Advertising through numerous website affiliates potentially helps marketers get more bang for their buck. But the far-flung systems can also lead to fraud, says Ben Edelman. What's the best way to manage your advertising network? |
Search Engine Watch
March 23, 2004
Anne Kennedy |
Affiliate Programs: Moneymakers or Brandbusters? Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can also displace your firm in search engine results and dilute your brand image. |
Inc.
February 2004
Ellen Neuborne |
Taming the Beast Affiliate marketing is inexpensive and effective--provided you keep your affiliates on a short leash. |
HBS Working Knowledge
March 24, 2008
Martha Lagace |
Reducing Risk with Online Advertising In this Q&A, HBS professor Ben Edelman, who designs electronic markets, explains how contract terms can be managed to both reduce advertisers' risks of being defrauded and reward good suppliers. |
InternetNews
April 18, 2005
Susan Kuchinskas |
ISP Steaming Over Coffee Spam Activist hauls Gevalia Coffee into court over unsolicited e-mail. |
InternetNews
December 22, 2003
Janis Mara |
Spam Suit Highlights Need to Police Affiliates In the wake of New York Attorney General Eliot Spitzer's $20 million lawsuit against an alleged New York-based spam ring, marketers have been put on notice that they could be held responsible for the actions of their affiliates. |
Search Engine Watch
May 4, 2009
Ron Jones |
Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe. |
Search Engine Watch
October 10, 2008
Elisabeth Osmeloski |
The New Era of Travel Affiliate Marketing As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players. |
Entrepreneur
February 2005
Melissa Campanelli |
Sharing the Wealth Want to get a piece of the eBay pie? Joining its affiliate program can be a good way to do just that. |
Search Engine Watch
May 10, 2005
Grant Crowell |
Click Fraud: A Legal Look Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue? |
Search Engine Watch
February 3, 2000 |
AltaVista Opens Affiliate Program, NOT Its Source Code AltaVista has launched a new program that allows affiliates to place search boxes on their sites and get paid 3 cents US per use. |
The Motley Fool
July 1, 2009
Rick Aristotle Munarriz |
Amazon Crosses Off 2 More States Two more states are turning to directly taxing Internet retailers to offset a budget shortfall. |
InternetNews
March 11, 2004
Erin Joyce |
Is Web Services on the Horizon for Affiliate Marketing? Advertisers and publishers are looking to fuel innovation and future growth as the technology continues to evolve. |
InternetNews
November 15, 2004
Sean Michael Kerner |
Online Shopping Season a Target For Fraud Monday may be the most popular day to shop online this holiday season but fraudsters don't care what day of the week it is. |
Bank Technology News
June 2001
Karen Epper Hoffman |
Vendors Take Aim at Online Crooks Neural nets help combat payment fraud... |
The Motley Fool
September 7, 2005
Tom Taulli |
ICGE Remix Internet Capital Group was once a down-and-out dot-com, but there's still a breath of life left in this company. Given ICG's experience and hefty cash position, the company is certainly a viable option for investors looking for some exposure to venture capital returns. |
Search Engine Watch
May 22, 2009
Frank Watson |
The Future of Affiliate Marketing Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return. |
Search Engine Watch
July 29, 2004
Jessie Stricchiola |
Lost Per Click: Search Advertising & Click Fraud Click fraud, the practice of clicking on a text advertisement served by a search engine for the sole purpose of forcing the advertiser to pay for the click, is emerging as an important concern for search engine marketers. |
Entrepreneur
September 2006
Melissa Campanelli |
The Good Fight Outsmart the bad guys with these anti-fraud tactics for your site. |
Search Engine Watch
September 21, 2010
Adam Goldberg |
5 Overlooked Actionable Benefits of Attribution Learn how to leverage the data that's available, and how to capitalize on it. |
InternetNews
March 18, 2008 |
eBay Casts Off ValueClick For Affiliate Network eBay has set up its own affiliate network to encourage Web sites to drive traffic to its eBay and Half.com Web sites, reducing its reliance on ValueClick's network. |
InternetNews
November 10, 2005
Susan Kuchinskas |
Fraud Chewing E-Commerce Profits Fraud will eat a $2.8 billion chunk out of e-commerce revenue in 2005, according to a new study. |
InternetNews
October 19, 2004
Susan Kuchinskas |
Buy.com Makes Buy Online retailer Buy.com has acquired Metails, a site that combines affiliate marketing with social networking. |
InternetNews
February 10, 2006
Brian Livingston |
Corporations Have an Unsubscribe Problem A small antispam firm that has tested 170,000 different "remove me" procedures found in e-mail newsletters says it's caught some big fish in its net. |
Bank Technology News
November 2007 |
Online Fraud Rates Stay Steady CyberSource estimates that fraudsters will siphon about $1.3 billion in fraudulent Internet credit card transactions this year, a 20% increase over the amount they got in 2006. |
The Motley Fool
September 2, 2011
Evan Niu |
Can Amazon Bargain Its Way Out of Paying Taxes? The company makes an offer of 7,000 full-time jobs. Will California accept? |
The Motley Fool
December 17, 2009
Rick Aristotle Munarriz |
Amazon Leans on Google Amazon.com empowers its base of affiliate marketers with nearly seamless Blogger.com integration. |
The Motley Fool
June 13, 2011
Rick Aristotle Munarriz |
Does Amazon Need Its Affiliates? Amazon Associates bows out of two more states that are proposing e-fairness legislation. |
CRM
December 1, 2007
Jessica Tsai |
Prime Time for Streaming TV National networks are distributing TV online to increase consumer touch points, but what does that mean for network affiliates? |
InternetNews
February 8, 2008
Kenneth Corbin |
For e-Tailers, It's a Wide, Wide Web As e-commerce choices abound, nearly all online shoppers report site-hopping in a survey from JupiterResearch. |
The Motley Fool
March 21, 2011
Rich Duprey |
Sears Won't Tax Amazon's Patience The broad-based retailer won't gain much from the e-commerce giant's tax woes. |
The Motley Fool
June 19, 2009
Rick Aristotle Munarriz |
Why Does North Carolina Hate Amazon? Another state is turning to directly taxing Internet retailers to offset a budget shortfall. |
Search Engine Watch
October 28, 2010
Melissa Mackey |
Click Fraud Rising - Should You Be Concerned? Lost revenue from click fraud can be minimized. Here's what search advertisers can do to avoid wasting budget. |
InternetNews
December 10, 2004
Tim Gray |
If You're Thinking of Online Shopping in NY, Nigeria... According to the survey of 348 retailers, New York is the riskiest North American city for e-commerce, and Nigeria received the dubious distinction of having the worst reputation for online fraud in the world. |
Search Engine Watch
December 19, 2010
Dan Yomtobian |
Click Fraud: What Is Your Ad Network Doing About It? Click fraud is a serious problem. With proper vigilance though, your ad networks should be able to spot it and remove it. |
U.S. Banker
September 2007
John Bingham |
Data Breaches' Sophistication Prompt 'Digital Dozen' Standards Taking measures to prevent and deter data breaches is the best approach to avoiding the high cost of fraud. Collaborations among Visa, MasterCard, American Express, Discover Card and JCB created a common industry security requirement known as the Payment Card Industry Data Security Standard. |
Bank Systems & Technology
March 30, 2004
Ivan Schneider |
Moneris Offers Informational Advantage Using Moneris as a processor, merchants can bank with anyone - not just with RBC or BMO. |
InternetNews
October 28, 2005
Brian Livingston |
Commission Junction Hires Web Detectives E-commerce affiliate network Commission Junction is gearing up a campaign that uses automated searches of the Web to catch dishonest participants. |
InternetNews
May 11, 2005
Roy Mark |
Adware Called Too Cozy With Spyware The Center for Democracy and Technology says complex relationships allow responsible parties to dodge liability even if Congress passes an anti-spyware bill. |
Bank Technology News
February 2001
Maria Bruno |
Fraud Flat Despite Visa Application An anti-fraud initiative Visa USA rolled out on time for holiday shopping appears not to have diminished online fraud... |
Entrepreneur
June 2005
Melissa Campanelli |
Cyber Alert! These simple tools can keep your e-tail business safe from payment fraud. |
Search Engine Watch
September 18, 2009
Marc Poirier |
Click Fraud Not Dead Yet The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn't being wasted on bad clicks. |
U.S. Banker
December 2001
Robert A. Bennett |
'I Didn't Do It' MasterCard and Visa are having a hard time fighting Internet and telephone fraud. The technology is there, but there's little incentive for all parties to cooperate. Above all, MasterCard and Visa are duking it out with each other... |
Bank Systems & Technology
May 17, 2010
Penny Crosman |
MasterCard Resists Senate's Merchant Fee Cut Card group says Durbin amendment to financial reform bill will lead to higher payment card costs and less choice for consumers. |
