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U.S. Banker
February 2007
Karen Krebsbach |
AD Beat: Does 'Rewarding!' Mean 'Effective!' or 'Annoying?' Citi's ad campaign featuring Victor and Roman may be short-lived but it had fans and foes. And it's unusual for a bank to take on material that's so risky. Was it worth it?   |
U.S. Banker
October 2010
Matthew de Paula |
All About the Advice Citigroup's Women & Co. is selling a better future for women through a blend of financial literacy and social outreach. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
U.S. Banker
May 2011
Matthew de Paula |
Western Spirit Bank of the West finds a creative way to highlight its straight-shooting personality. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
Bank Technology News
February 2007
Glen Fest |
Online Cards: Citi Changes Pitch For Users' Wishes A new site redesign includes an easier card selection tool modeled after best-practice e-shopping experiences and reflecting the urgency in converting savvier card shoppers. |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
Fast Company
November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. |
The Motley Fool
March 17, 2004
Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
BusinessWeek
August 7, 2006
Jon Fine |
Front Page News? Not Quite As long as advertisers aren't coddled in stories, who cares where their ads appear? |
Entrepreneur
February 2004
Jerry Fisher |
Getting Physical An ad inviting prospects to interact with the publication in which it appears can really grab attention. |
Financial Planning
February 1, 2006
Marie Swift |
When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. |
Bank Systems & Technology
November 17, 2008
Orla O'Sullivan |
Another Mass Layoff at Citi: 52,000 Jobs New York-based Citi revealed that it had lost $308 billion in assets in the twelve months since Sept. 2007. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
Search Engine Watch
September 8, 2008
David Szetela |
Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
The Motley Fool
January 14, 2008
Matt Koppenheffer |
Are These Numbers Real? Citigroup's fourth-quarter writedowns are expected to be staggering. |
The Motley Fool
January 15, 2008
Matt Koppenheffer |
Citi: Yes, It Got Worse Citigroup's write-off was smaller than expected, but the stock got punished. What gives? |
BusinessWeek
September 5, 2005
Mara Der Hovanesian |
Chuck Prince's Citi Planning Citigroup's CEO has a strategy for the financial giant. Those who don't like it can quit. |
Search Engine Watch
September 10, 2010
Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
Bank Systems & Technology
March 11, 2009
Orla O'Sullivan |
Optimism of Citi, the Markets, Not Universally Shared Celent's Bart Narter questions whether profitable 'but for...' is truly profitable. |
Registered Rep.
January 26, 2009 |
Citi In The Sky A fair and balanced look at Citigroup's recent purchase of a $50 million corporate jet. |
BusinessWeek
October 24, 2005
Mara Der Hovanesian |
Thinking Locally At Citigroup Citigroup is being left in the dust by aggressive and expansion-minded rivals. |
Bank Systems & Technology
January 5, 2009
Orla O'Sullivan |
Citi Bailed Out a Second Time Under TARP The week leading up to the government's second cash infusion into Citi began with the bank announcing the elimination of an additional 57,000 jobs worldwide, and ended with Citi shares losing 60 percent of their value. |
