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InternetNews
October 13, 2010 |
DHS Touts Cybersecurity Awareness Campaign To mark October as national cybersecurity awareness month, the Department of Homeland Security is holding a nationwide campaign to promote safe computing.   |
CRM
June 2010
Juan Martinez |
Infiltrating the Community When customers gather in social networks beyond the brand's control, the marketing effort has to adapt. |
Search Engine Watch
June 9, 2010
Jeremy Bencken |
Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start. |
Insurance & Technology
February 1, 2006
Maria Woehr |
A Fresh Face Enhancements to Nationwide's unified Web site provide customers with educational content, tools, TV ads, video tours and calculators, as well as information on all products. |
Search Engine Watch
November 10, 2009
Carrie Hill |
Holiday Search Marketing? You'd Better Be! Tips for using PPC, retargeting, e-mail marketing, and viral marketing to help boost holiday sales. |
Search Engine Watch
September 4, 2008
Justilien Gaspard |
Viral Link Building: Size Doesn't Always Matter Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. The power of viral marketing for link building comes from going after a targeted audience. |
Insurance & Technology
February 20, 2008
Anthony O'Donnell |
Gueli Drives New Level of Performance at Nationwide Financial Nationwide Financial's CIO Susan Gueli's 2008 agenda includes making enhancements to an in-house developed life policy administration system in support of a robust new portfolio of life products. |
CIO
May 16, 2012
Aaron Lester |
How to Make Your Viral Video Go 'Kony2012' Crazy That Kony2012 viral video achieved historic numbers. But if your CMO is gunning for big-time online marketing campaigns, they need the CIO's help to succeed. |
Search Engine Watch
April 5, 2010
Nathan Linnell |
Measuring Social Media with Web Analytics, Part 2 Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part two of a two part series. |
Insurance & Technology
December 23, 2005
Maria Woehr |
Getting to Know You To improve its cross-selling results, Nationwide Insurance implemented DWL Customer data hub to integrate customer data from line-of-business silos to create a holistic, single customer view. |
CRM
July 30, 2012
Judith Aquino |
BlogFrog Launches Influencer Marketing Platform New platform lets marketers identify influential bloggers by topic, vertical market, consumer reach, and more. |
Insurance & Technology
October 23, 2009
Anthony O'Donnell |
Nationwide Makes Executive Role Changes to Support Customer Service Strategy CEO Steve Rasmussen says spreading business expertise across the company will support the attraction and retention of customers of both insurance and financial services product lines. |
CRM
February 2007
Jessica Sebor |
Mercurial Marketing Social networking sites have bloomed in the past year or so, but just how valuable are they to marketers and how can that value be leveraged? |
Insurance & Technology
February 20, 2009
Anthony O'Donnell |
Nationwide Names Steve Rasumussen CEO Nationwide president and chief operating officer Steve Rasmussen replaces Jerry Jurgensen in the mutual company's CEO role. |
Search Engine Watch
September 3, 2009
Justilien Gaspard |
Common Mistakes When Hiring an Online Promotions Person When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. |
Fast Company
April 1, 2011 |
Marketing to Digital Moms Conference When a Motrin ad poked fun at baby-wearing-induced backache, the ensuing Twitter storm killed the campaign in two days. The lesson? Don't piss off Mom. To prep for this Toronto event, we survey the best and worst mom ads from the past year. |
Search Engine Watch
June 10, 2008
Carrie Hill |
The Big Picture -- Well-Rounded SEM for SMBs, Part 2 Branding, reputation management, social networking, viral marketing, images, and videos are the current essential tactics for small businesses trying to put together well-rounded online marketing campaigns. |
Search Engine Watch
February 14, 2011
Greg Jarboe |
How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs? In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube features that enable viewers to share videos via social media and also spread the word to influential bloggers. |
Search Engine Watch
May 14, 2009
Justilien Gaspard |
Create Something Newsworthy, Part 3 -- Promotions Promoting your content is more important than ever in our media-saturated world. You're competing with vast amounts of great content. |
AFP eWire
February 4, 2014 |
Your Crowd Funding Campaign as an Action Movie As one of the hottest and most innovative methods of fundraising on the scene today, Robert Osborne shows how creating your crowd-funding campaign like an action movie will steal the audience's attention, and inspire them to give. |
Insurance & Technology
December 16, 2009
Nathan Conz |
Nationwide Launches New iPhone App Nationwide Insurance has launched Cartopia, a new application for the Apple iPhone that provides users with car shopping information. |
Financial Planning
December 1, 2009
Deena Katz |
Can We Talk? When working with clients (in fact, with everyone), we need to understand that each of us experiences the world differently. |
Search Engine Watch
January 17, 2011
Greg Jarboe |
Creating Online Video Content that is Worth Watching Your video needs to tell a good story, whether it's adorable, creative, funny, inspirational, or instructional. Some advice and tips on using storytelling in video marketing. |
Search Engine Watch
November 8, 2007
Bill Hartzer |
Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers. |
