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AFP eWire May 29, 2012 Derrick Feldmann |
You Get More With Facebook Than You Give -- Is Your Organization Stepping Up to the Challenge? Here are three suggested applications for non-profit organizations that use Facebook. |
CRM September 3, 2015 Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM June 3, 2011 Jason Peck |
Engage Customers With Social Media Taking your company to the next level. Having a process for engaging customers with social media is crucial to success. |
CRM July 1, 2010 Aaron Strout |
4 Keys to Online-Community Success What many marketers overlook -- and why. The big question many marketers are facing today is, can they have their cake (a branded online community) and eat it too (tap into the critical mass of mega social network, Facebook). |
CRM August 23, 2013 Connor Marsden |
The Role of Social CRM These channels present incredible opportunities for companies to add another dimension to understanding customers, key decision-makers, and trends that drive meaningful dialogue. |
CRM June 2010 Juan Martinez |
Marketing to a Community Gathering your company's brand fanatics together is only the start. Now you have to mind your messaging. |
CRM February 17, 2012 Ashish Gambhir |
Leveling the Playing Field with Social Media Online feedback puts the spotlight on your customer service department. |
Insurance & Technology December 6, 2007 Nathan Conz |
Nationwide Launches "Have The Talk" Viral Marketing Campaign The insurance company seeks to engage Web users and provide value-added services with social media and a Web 2.0 campaign. |
The Motley Fool August 6, 2004 W.D. Crotty |
Dueling Fools: Fresh Del Monte's Ripe Fresh Del Monte is beating the market by five percentage points. |
Pharmaceutical Executive February 1, 2006 Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |