| Similar Articles |
|---|
 |
Fast Company
November 2013
Alison Overholt |
The Right To Be Heard (And Paid) Patreon is a crowdfunding site that enables artists to sell material to their fans. Some 3,000 creators have signed up since its May launch.   |
InternetNews
December 11, 2007
Kenneth Corbin |
YouTube: Broadcast Yourself, Get Paid The convergence of ad dollars and social media presses forward as YouTube expands its revenue-share program to video uploaders. |
InternetNews
March 27, 2008 |
YouTube Helps Video Creators Track Viewership Not only does YouTube offer free video distribution, but it now offers free demographic data, as well. Analytic tools released on Wednesday let video creators chart the popularity of clips, allowing them to analyze who's watching and see where those viewers are located. |
Fast Company
September 2014
Nicole LaPorte |
Rebooting YouTube When Susan Wojcicki took over YouTube in February, she received almost as much unsolicited advice as there are YouTube videos. |
BusinessWeek
December 3, 2007
Catherine Holahan |
Amateur Hour Is Over Forget user-generated videos. Advertisers want to see some slick glitz and tinsel. |
Fast Company
September 2008
Carlye Adler |
Who Will Be the Godfather of Comedy Video on the Web? Well-funded, big-studio-backed comedy-video Web sites have taken more hits than they've made. |
Fast Company
February 2011
Danielle Sacks |
How YouTube's Global Platform Is Redefining the Entertainment Business YouTube CEO Salar Kamangar and his team have transformed Google's Folly into a mind-blowing -- and lucrative -- global platform that is redefining the entertainment business. |
BusinessWeek
September 23, 2010
Felix Gillette |
On YouTube, Seven-Figure Views, Six-Figure Paychecks Thanks to ad revenue-sharing deals and corporate-sponsored videos, top YouTubers can earn well north of $100,000. |
Search Engine Watch
February 1, 2008
Peter Hershberg |
Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media. |
The Motley Fool
February 2, 2007
Rick Aristotle Munarriz |
Viacom Wants Its MTV Back The cable giant wants its videos off Google's YouTube site. You've got a big stick here, Viacom. Make sure you don't club the same people you will need later on. |
Entrepreneur
November 2006
Mark Henricks |
Video Star With online video growing fast, the need for a supporting cast of concepts is hard to kill. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
InternetNews
March 28, 2008
Kenneth Corbin |
Taking The Measure of YouTube YouTube's new Insight tool delivers demographic data to publishers and advertisers in the latest phase of Google's aggressive monetization strategy for YouTube. |
InternetNews
November 13, 2009 |
YouTube to Support High-Res 1080p Videos Bigger, clearer videos coming to YouTube as Google continues to tinker with monetization strategies. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
PC Magazine
January 1, 2008
Eric Griffith |
How to Become A YouTube Star The Internet's video masters share the nuts-and-bolts secrets of great online video creation so you can become their future competition. |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
The Motley Fool
August 22, 2007
Rick Aristotle Munarriz |
Take the YouTube Challenge Google's video-sharing site introduces InVideo ads, small ad overlays within some of its most popular videos. Current blogs indicate that viewers are not thrilled with the idea. |
Fast Company
March 2015
Rebecca Greenfield |
The Future of Media is Podcasting What's most interesting about the podcast Serial is that it is the most prominent example of an experiment that could reshape business models throughout the entertainment industry. |
The Motley Fool
June 4, 2008
Rick Aristotle Munarriz |
Squeezing Money Out of YouTube Google has to try new ways to mix ads with videos on its popular YouTube. |
The Motley Fool
July 19, 2007
Rick Aristotle Munarriz |
Show Me the Money, YouTube Revenue-sharing has been a slow roller on Google's video-sharing site. However, investors, it's about to get more interesting. |
BusinessWeek
May 23, 2005
Ronald Grover |
Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. |
Search Engine Watch
April 8, 2010
Manny Rivas |
Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. |
InternetNews
August 22, 2006
Roy Mark |
YouTube Gets Paris Lift A prison break and Paris Hilton highlight a new brand channel for YouTube. |
Fast Company
February 2011
Rachel Arndt |
YouTube's New Ad Strategy YouTube has the competition reeling with ambitious initiatives to expand programming and ad formats. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
Fast Company
Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |
The Motley Fool
September 21, 2006
Rick Aristotle Munarriz |
YouTube Kills Now that the media circus is starting to move on, the Lonelygirl15 franchise has to evolve into something grander or it will be exposed as a mediocre production that just got lucky and forgotten by Thanksgiving. |
The Motley Fool
February 5, 2007
Rick Aristotle Munarriz |
Viacom's "Victory" Is Google's Gain Today, YouTube's taking down Viacom-owned clips. Tomorrow, it may take down Viacom. |
Fast Company
November 2013
Nicole Laporte |
Who Needs The Entertainment Biz? Hollywood has always been a closed-connected system -- the hardest type to penetrate says Chill cofounder Brian Norgard. Since launching in early 2012, Chill has served as a web platform for filmmakers and other entertainers to sell content to fans, bypassing traditional distribution channels. |
The Motley Fool
July 22, 2009
Jennifer Schonberger |
Chris Anderson on "Free" and YouTube The "Wired" editor-in-chief on monetizing YouTube, whose amateur contributors are almost reinventing the concept of television. |
Fast Company
Neal Ungerleider |
Facebook To Start Sharing Ad Revenue With Video Partners The move is similar to YouTube's profit-sharing mechanism, and is aimed at the same brands that work with YouTube. |
Fast Company
July 2006
Adam L. Penenberg |
Revenge of the Nerds Arin Crumley and Susan Buice were just art squids with a handful of credit cards, a digital camera, and very patient parents. Now they have a (long) shot at the big time. How the digital wave gives power to the little people and reshapes the way movies reach the world. |
Fast Company
Pavithra Mohan |
Report: YouTube Will Soon Have A Paywall As Re/code previously reported, YouTube is funding new content from some of its top talent -- think the likes of Bethany Mota and Michelle Phan -- and Re/code notes that those are the videos that will likely be placed behind a paywall. |
The Motley Fool
March 28, 2007
Rick Aristotle Munarriz |
All the World Wide Web's a Stage The little box is now the launching pad for big-time content. The studios don't want to be left behind. They are investing in large- and small-content ventures. |
The Motley Fool
March 8, 2005
Rick Aristotle Munarriz |
Television Ads It Up Product placement has gone too far. The scripted ads in TV shows, even when they're worked in seamlessly, compromise a show's credibility. |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
Thanks for the Ads, Super Bowl XLI So who will win the big game? With 45.9 million homes tuning in to last year's game, is it any wonder whom the free-spending advertisers are rooting for? |
BusinessWeek
February 19, 2007
Jon Fine |
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. |
The Motley Fool
September 14, 2007
Rick Aristotle Munarriz |
Make TV, Get Rich Video-sharing website Revver announces that it has mailed out $1 million to the aspiring filmmakers, hobbyist Web loggers, and budding musicians who populate the website with content. |
The Motley Fool
January 21, 2010
Rick Aristotle Munarriz |
Can Google Survive the Tollbooths? YouTube wants to try to sell online movie tickets. |
The Motley Fool
October 31, 2006
Rick Aristotle Munarriz |
Clip Culture Gets Clipped Sites like YouTube and MySpace have made semi-celebrities out of everyday people and have broken cult bands into the mainstream. Isn't it odd that old-school studios that have carved out their lives in the field of entertainment for generations still don't have a firm grasp on the right way to harness dot-com power? |
The Motley Fool
September 14, 2006
Rick Aristotle Munarriz |
Lonelygirl15, Internet: 0 An Internet phenomenon is exposed on YouTube. All of the major portals -- Yahoo!, Google, and Time Warner's AOL -- have been promoting their video sites. The problem? They're too plain vanilla. |
The Motley Fool
July 21, 2009
Anders Bylund |
How Google Makes Money From YouTube So you think YouTube is sucking money out of Google like a "Twilight" vampire? Think again. |
The Motley Fool
January 22, 2010
Eric Jhonsa |
Cashing In Online The king of online video might finally be profitable, but rivals are ready and waiting. |
The Motley Fool
December 11, 2006
Rick Aristotle Munarriz |
Good Luck Killing YouTube The major networks don't stand a chance in fighting Google's video site. We've already seen what happens when big companies try to get small without checking their egos at the door. |
InternetNews
December 9, 2010 |
Now Showing: Longer YouTube Videos You Tube has lifted the 15-minute limit on uploads. The longer videos are a mixed blessing for IT. |
HBS Working Knowledge
October 12, 2011
Carmen Nobel |
Creating Online Ads We Want to Watch Advertisers should include a surprise at the beginning of an online commercial. |
BusinessWeek
April 24, 2006
Burt Helm |
Bet You Can t TiVo Past This Companies aren't just pitching their wares on shows, they're producing them. |
Fast Company
November 2013
Nicole LaPorte |
They Are Huge On YouTube. How Do They Grow Off-Site, Too? Stephanie Horbaczewski runs YouTube's largest fashion and beauty network and is building a separate site to grow the StyleHaul brand. Freddie Wong, after becoming a YouTube celeb, started RocketJump.com to create and host the web series Video Game High School. |
InternetNews
November 7, 2007
Kenneth Corbin |
Web Marketers Still Finding Lay of the Land At the ad:tech conference today, speakers shared their vision of the lucrative, if elusive, digital advertising industry. |
