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The Motley Fool May 23, 2007 Steven Mallas	The Price to Play Video games offer a great investment thesis, but for the businesses involved in them, the game is becoming increasingly expensive to play.
The Motley Fool December 15, 2005 Steven Mallas	Game On, Wall Street! It takes more than one quarter to win at the video game business. Investors need to remember that taking advantage of volalitity can become a great strategy for a high-scoring portfolio.
The Motley Fool June 25, 2004 Jeff Hwang	All for Ads Within Video Games In-game advertising revenue could provide a nice boost to companies like Electronic Arts, Activision, Take-Two Interactive Software and THQ, which combined to earn less than three-quarters of a billion dollars last year.
The Motley Fool March 26, 2007 Steven Mallas	Advertising's Call of Duty Video games are becoming quite the medium. Franchises are going to take on a new aura of mega-importance once advertising revenues really kick in.
The Motley Fool December 27, 2004 Jeff Hwang	EA Gets Ads in the Game The video game company leads the way with advertising placements.
InternetNews November 13, 2007 Kenneth Corbin	It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head.
The Motley Fool March 20, 2007 Rick Aristotle Munarriz	Google Follows Microsoft's Lead You're about to get smacked by a billboard in your next video game. With the rise of cheap digital delivery, in-game advertising, and a growing comfort with game-based micro-transactions, are we really that far away from the day when most new games will be given away?
The Motley Fool February 2, 2007 Alyce Lomax	The Game's On at EA Investors gave Electronic Arts' third-quarter earnings report high scores.
The Motley Fool October 19, 2006 Alyce Lomax	Dueling Fools: Electronic Arts Bull What's not to like about Electronic Arts? Sure, the video game industry tends to be cyclical, and investors sometimes get really down on publishers. However, we're now in the upswing of the console cycle.
The Motley Fool January 22, 2008 Tim Beyers	Ad-dicted to EA Electronic Arts plans to sell ad-supported games.
InternetNews March 14, 2008 Kenneth Corbin	Microsoft's Latest Ad Buy Microsoft today announced that it is purchasing Rapt, an advertising technology company specializing in sophisticated analytical tools.
The Motley Fool September 20, 2007 Rick Aristotle Munarriz	Dueling Fools: Electronic Arts Bull Analysts see EA earning $1.99 a share next fiscal year. Paying nearly 30 times next year's profitability may seem expensive, but EA is worth it.
The Motley Fool August 3, 2007 Alyce Lomax	Electronic Arts: Sluggish and Buggy Despite the lack of good news in Electronic Arts' first-quarter results, investors seemed to like what they heard.
The Motley Fool July 28, 2006 Steven Mallas	THQ's Loss Is No Surprise THQ reports a predictable loss. Initiation of a position followed by dollar-cost-averaging might be a prudent paradigm. Investors, take note.
InternetNews June 9, 2004 Zachary Rodgers	The Rise of the Game Titans With a vast, diverse and growing PC and console gaming market agencies and game producers have begun a strong push to get more ads into games.
InternetNews July 17, 2009	Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising.
InternetNews July 26, 2007 Nicholas Carlson	Microsoft Adds Its Own Ad Exchange Microsoft announced it bought advertising exchange platform company AdECN, adding to its growing portfolio of online advertising businesses.
PC Magazine November 14, 2007 John C. Dvorak	In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising.
The Motley Fool September 22, 2004 Steven Mallas	Game System Slims Down The Sony PlayStation will sport a new look come November. The jump in sales during the Christmas selling season will make the coffers of Activision, Electronic Arts, and THQ look increasingly attractive.
InternetNews April 16, 2007 Nicholas Carlson	Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried?
CFO June 1, 2008 Yasmin Ghahremani	Why Do They Buy? New technology can help marketers understand a bit more about what makes consumers open their wallets, but advertising remains a black art.
InternetNews June 2, 2009 Michelle Megna	Online Ad Group Helps Track Social Media ROI New tools and metrics emerge to address quandary of tracking social media ad campaign performance.
The Motley Fool May 12, 2008 Alyce Lomax	Activision's High-Scoring Quarter The video game publisher makes good on the industry's popularity.
InternetNews May 21, 2009 Kenneth Corbin	Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix.
The Motley Fool August 3, 2007 Alyce Lomax	Activision's Heroic Quarter Activision has the right game in the right place at the right time this year. Guitar Hero II has helped the game publisher achieve an impressive 163% increase in revenue this quarter.
CRM February 21, 2012	SAS Acquires aiMatch SAS acquisition brings advanced analytics to the digital advertising industry.
The Motley Fool April 17, 2007 Steven Mallas	Nielsen Cells Another Service In a society busy with entertainment, quality ratings data will turn out to be crucial. Nielsen's gauge of social-spot viewing habits should deliver some interesting insight into what all those eyeballs want to see.
HBS Working Knowledge September 17, 2007 Julia Hanna	Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences.
InternetNews April 7, 2008 Kenneth Corbin	Yahoo AMPs Up Advertising Management Yahoo today announced plans to launch a new advertising management platform to automate and simplify the process of buying and selling ads online.
The Motley Fool February 24, 2004 Jeff Hwang	Video Game Kings When it comes to video game publishers, it's just better at the top.
InternetNews June 26, 2009 Stuart J. Johnston	Ballmer: Advertising Is All About Content Microsoft's CEO lays out his perspective on the future of online advertising at European ad conclave.
InternetNews March 30, 2009 Michelle Megna	Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains.
The Motley Fool May 4, 2006 Steven Mallas	EA: Value on the Way? This wasn't a great quarter for EA investors, but if you want to be exposed to the video game sector, you're going to find that patience is a virtue.
CRM November 2011 Leonard Klie	Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016.
Fast Company Neal Ungerleider	Why Twitter Loves TV The television and ad industries want to microtarget households. Twitter is trying to help them reach their goal and make money for itself.
The Motley Fool October 19, 2006 Alyce Lomax	Dueling Fools: Electronic Arts Bull Rebuttal The future's bright for this gaming superstar. The cyclical aspect can get troubling for investors, though; the downturns can admittedly feel miserable, as even long-term investors are gripped by pessimism.
InternetNews April 30, 2007 Michael Hickins	Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock.
The Motley Fool July 22, 2009 Jennifer Schonberger	Chris Anderson on "Free" and YouTube The "Wired" editor-in-chief on monetizing YouTube, whose amateur contributors are almost reinventing the concept of television.
InternetNews July 23, 2009	A Ray of Hope for Online Advertising New study highlights spike in display pricing, suggests the worst may be over.
InternetNews February 22, 2010	Google Upgrades DoubleClick Ad Server Better ad management, distribution and new features are the focus of Google's DoubleClick upgrade.
InternetNews March 4, 2008 David Needle	Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones.
Pharmaceutical Executive May 1, 2009	Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration.
InternetNews February 26, 2009 Kenneth Corbin	Online Ad Spend Could See First Decline in Years After years of steady increases in online advertising, the bears have finally caught up.
InternetNews October 5, 2007 Nicholas Carlson	Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet.
The Motley Fool April 30, 2007 Rick Aristotle Munarriz	Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note.
InternetNews December 31, 2007 Kenneth Corbin	Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag?
InternetNews April 3, 2007 Nicholas Carlson	TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV?
BusinessWeek February 27, 2006 David Kiley	Rated M For Mad Ave Video games are white-hot now that Nielsens rate their ad impact.
Registered Rep. April 1, 2005 Bob Hirschfeld	Got Game? A recent New York magazine article declared 2005 a "golden age for video games." What remains to be seen is whether this golden age extends to the shares of the companies behind these games.
The Motley Fool April 23, 2007 David Lee Smith	Gannett Joins the Slide Industry leader Gannett is no exception amid newspaper publishers' lower earnings. Investors, take note.