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CRM
February 2, 2004 |
Why CRM? An exclusive survey reveals the primary motivators for deploying CRM.   |
CRM
October 2003
Ginger Conlon |
How Satisfied are You With CRM? That's the question CRM magazine recently asked its readers. More than 330 executives voiced their opinions. |
CRM
March 8, 2012 |
Social and MobileCRM Boost Productivity by 26.4 Percent A survey of CRM decision makers found that organizations can significantly increase returns on their CRM investments by adding mobile and social capabilities, particularly for salespeople. |
CRM
July 1, 2003
Phillip Britt |
Eight Building Blocks for CRM Success Companies are continuing to pursue CRM projects in 2003 despite the discontent from many about earlier failures and the harsh business climate. But most companies are now taking a more cautious approach to their implementations. |
CRM
September 19, 2014
Sameer Bhatia |
5 Reasons Your CRM Is Failing (and What You Can Do About It) Don't let these common, but fixable, obstacles stand in the way of CRM success. |
CRM
April 19, 2013
Peter LePine |
Understand the BI Maturity Model to Improve Your CRM Implementation A four-stage approach to help you deliver on your customers' requirements. |
CRM
January 2010
Barton Goldenberg |
Assessing Your CRM Situation You can't know where you are unless you look - and look hard. |
CRM
January 2014
Sarah Sluis |
Risk-Proof Your CRM System Focus on the people and the process, not the technology. |
CRM
April 1, 2006
Natalie Petouhoff |
The Scientific Reason for CRM Failure Part II: Reduce resistance and increase ROI with change management. |
CRM
March 2012
Jim Dickie |
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. |
CRM
September 2004
Barton Goldenberg |
Don't Put the Cart Before the Horse Process excellence helps some companies enhance business processes like streamlining new product development and improving CRM. |
CRM
November 2003
Ginger Conlon |
How Do You Measure Success? Let us count the ways: Sales measures success one way, marketing another way, service another, and IT yet another. For this reason the first step of any CRM initiative should be to set mutually agreed-upon goals and metrics. |
Wall Street & Technology
March 19, 2007 |
Evaluating CRM Solutions When Companies Merge CRM systems are not one-size-fits-all. Those that have features specific to financial industries will more easily reveal their value to users and deliver greater ROI. |
CRM
March 1, 2004 |
Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are? |
CRM
January 6, 2016
Matt Keenan |
4 CRM Trends for 2016 User empowerment will be a big theme as CRM users compare their experiences with personal and business technology. |
CRM
January 2004
Jason Compton |
How to use training to get buy-in for CRM Unless CRM project leaders bring to the training table a clear picture of how their teams will accomplish these goals, their CRM strategy may be prematurely grounded. |
CRM
June 1, 2005
Chris Selland |
What's Your Response to Industry Consolidation? The CRM market is consolidating and that consolidation is not merely happening, it's accelerating. Consider these four strategies that a current or prospective CRM customer can have for protecting their company. |
CRM
April 2008
Jim Dickie |
The Poker Dynamics of CRM Today's companies are finding a full house of technology options. |
CRM
June 2, 2003 |
Hot Seat: Ruth Fornell on Data Quality Ruth Fornell, formerly CMO of NCR's Teradata division and now vice president, payment and imaging solutions for NCR's financial services division, knows a thing or two about the role data plays in CRM initiatives. She recently shared some insights. |
CRM
August 13, 2010
Umberto Milletti |
3 (Easy) Keys to a Successful CRM Application If you're looking to get involved in the growing CRM app ecosystem, there are three key things to keep in mind. |
CRM
May 3, 2004
Jason Compton |
CRM Gets Real No longer pie in the sky, CRM is settling into down-to-earth successes. |
Insurance & Technology
April 2, 2004
Julie Gallagher |
Successful ERM Eludes Carriers Technology challenges widen the gap between successful enterprise risk management planning and execution. |
CRM
March 1, 2004
David Myron |
Vertical Focus: Integrators: Necessary Evil or Indispensible Resource? North American companies shelled out $16.8 billion for CRM services last year. Large enterprise customers find professional services firms often add complexity to CRM implementations, but most are likely to use at least one services firm. |
CRM
August 2003
Ginger Conlon |
A Powerful Mix Creativity mixed with technology is certainly an influential sales tool. Another powerful tool in CRM is the blend of responsibility, accountability, and productivity. No CRM initiative is complete without it. |
CRM
August 13, 2015
Danny Estrada |
Mobile CRM: Setting the Rules of the Road Establishing expectations and enabling intelligent data flow are key to your mobile blueprint. |
CRM
March 25, 2011
Jim Davies |
Applying the Eight Building Blocks of CRM to Social Media How to improve the effectiveness and long-term success of social CRM initiatives |
CRM
March 2014
Jim Dickie |
The Adoption Rate Challenge Give sales reps the right tools to drive CRM success. |
InternetNews
December 31, 2008
Richard Adhikari |
Social Networks Among Trends in CRM for 2009 Customer relationship management projects in 2009 will be all about business value, and that includes adding social networks to the mix. |
CRM
February 2003
Paul Greenberg |
Making CRM Whole-Brained Metrics and ROI will not materialize unless CRM incorporates major cultural change as an element of success. |
CRM
April 2015
Barton Goldenberg |
Social CRM in Action Businesses discover the value of social communities. |
CRM
January 2005
Barton Goldenberg |
5 Ways to Refocus Your CRM Efforts This year, seize new opportunities for gaining--and keeping--customer loyalty. |
CRM
July 2004
Joshua Weinberger |
5 Ways to Ensure CRM Success Want to predict whether your CRM project will falter or thrive? Chances are the quality of your technology won't be the deciding factor. |
CRM
December 1, 2006 |
The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc. |
CIO
May 1, 2002
Lafe Low |
What We're Buying When you look at the IT shopping lists of most companies, CRM technology is consistently at the top. In fact, CRM spending will outpace spending in other infrastructure technology categories such as content management and supply chain management... |
CRM
September 2005
Barton Goldenberg |
'Information at Your Fingertips' These five business drivers will propel real-time CRM over the next decade: The need to be increasingly customer focused... Increased competition... An increased emphasis on better market segmentation... etc. |
CRM
October 2013
Barton Goldenberg |
Software Advances Are Propelling CRM to New Heights Seven trends businesses cannot afford to ignore. |
CRM
March 1, 2005
David Myron |
What Is CRM? Defining CRM as merely a technology solution only distorts its purpose and value. It is better to view CRM as a business process. |
CRM
December 2005
Colin Beasty |
11 Ways to Ensure CRM Success We asked consultants to list some common CRM mistakes, and to then advise readers on how to avoid them. What we found was that no matter the type of company, good CRM practices are often applicable to companies in many industries. |
CRM
April 2003
Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CRM
January 24, 2014
Steve McIntosh |
The Unified Future of Small Business CRM CRM is only as effective as its users and the information they create. |
CRM
March 28, 2014
Glenn Johnson |
5 Tips for Making CRM an Enterprise Portal Focus on revenue to drive project objectives. |
CFO
November 1, 2002
Russ Banham |
Back to the Drawing Board With CRM installations, practice makes perfect. |
CRM
July 20, 2012
Dan Schleifer |
Beyond CRM: Improving Sales Process Execution Differentiating between a sales process and CRM is the first step. |
CFO
March 17, 2003
Peter Krass |
Once More, Without Reeling CRM has stumbled, but the next round may produce better results. |
CRM
January 21, 2005
Jason Compton |
How to... Manage multiple CRM vendors in 5 steps. Avoid finger-pointing hangups and incompatibility holdups by remembering these key procedures: Start early... Communicate the plan to all involved... etc. |
CRM
July 1, 2009
Jim Dickie |
CRM in the Palm of Your Hand Three factors are combining to (finally) drive interest in mobile CRM. |
CRM
July 2006
Jim Dickie |
Demystifying CRM Adoption Rates Sales, marketing, and support teams will have to consistently leverage technology if they are going to achieve the performance levels necessary to do their jobs. Ensuring that you cover these factors will take you a long way toward realizing the full promise that CRM holds. |
CRM
April 13, 2004
Ginger Conlon |
People Are the Most Important Part of the CRM Equation Customer focus starts at the very top of the organization. |
U.S. Banker
February 2002
Eby Raj Seshadri & Corey Yulinsky |
Quick-Return CRM There are ways to improve customer relationship management without spending huge amounts of money. McKinsey consultants argue that CRM should be more mining of profits than of data... |
CRM
November 2011
Paul Greenberg |
Social Everything Comes of Age Enterprise 2.0 and social CRM form the core of social business |
