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CRM
May 17, 2013
Ashish Vazirani |
Improving Marketing and Sales Alignment Social media and the availability of new channels have shifted the balance of power in sales relationships -- often dramatically, sometimes more subtly -- and it's a shift that chief marketing officers are often ill-prepared to handle.   |
HBS Working Knowledge
August 30, 2004
Robert S. Kaplan |
Mapping Your Board's Effectiveness To be effective, board members must understand their company's strategy. This Harvard professor offers methods for using the Balanced Scorecard and strategy maps to increase board power. |
CIO
June 1, 2004
Art Jahnke |
Why Is Business-IT Alignment So Difficult? CIOs cite alignment of IT and business as one of their greatest challenges. Readers discuss the problem and some solutions. |
CIO
October 15, 2000 |
Team Effort - Ask The Expert Everything you need to know about achieving business-IT alignment... |
CIO
June 15, 2003
Todd Datz |
6 Habits of Highly Effective CIOs For top CIOs, alignment is not a goal. It's a way of life. A list of tactics that you should adopt as your own. |
CRM
October 2014
Paul Greenberg |
Mastering the Alignment of Sales and Marketing With today's connected customers, engagement is more vital than ever. |
FAO Today
Mar/Apr 2008
Chris Gattenio |
SLAs, Governance and Relationship Management Innovative organizations are implementing strong governance models and effective relationship management strategies in today's finance and accounting outsourcing arrangements. |
Wall Street & Technology
February 12, 2004
Larry Tabb |
Out of Whack: Aligning IT & Business Over the past three years, we have cut, we have contracted, and we have outsourced. Now that there is hope of a recovery, are we really positioned to take advantage of opportunity as it comes? |
CIO
May 15, 2002
Eric Berkman |
How to Use Balanced Scorecard You can't tell when you're winning if you don't keep score. The Balanced Scorecard helps track your company's strategic hits and misses... |
