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HBS Working Knowledge July 25, 2007 Julia Hanna	HBS Cases: The Evolution of Apple Apple has an undeniable hit with the iPod, yet faces the question of whether the growth of that business and Apple overall can be sustained.
InternetNews March 28, 2006 David Miller	Two Apple Execs Call it Quits As Apple gears up to celebrate its 30-year anniversary, two of the executives who worked on projects tied to the company's recent success are leaving.
The Motley Fool January 16, 2007 Mac Greer	Apple: Sweet Returns Ahead? On the heels of this year's Macworld Expo, an interview with Alan Deutschman, author of The Second Coming of Steve Jobs, about the iPhone, Steve Jobs, and the future of Apple.
HBS Working Knowledge February 2, 2004 Sean Silverthorne	Where Does Apple Go from Here? Macintosh market share continues to decline, but the iPod and iTunes are hit products. Where does Apple Computer's future lie? An interview with Harvard professor David Yoffie.
The Motley Fool January 26, 2006 Alyce Lomax	2006: Year of the Apple? Are Apple investors' high-growth days over, or are they just getting started?
The Motley Fool December 14, 2006 Rich Smith	Dueling Fools: Apple Bear Rebuttal Apple's not a terrible company to invest in -- it's just priced too high.
InternetNews May 31, 2007 Larry Magid	Bill & Steve Act More Friend Than Foe A much-hyped meeting of Microsoft co-founder Bill Gates and Apple co-founder Steve Jobs turns out to be more of a love fest.
PC Magazine February 15, 2006 John C. Dvorak	Will Apple Adopt Windows? This would be the most phenomenal turnabout in the history of desktop computing. There's just one fly in the ointment.
The Motley Fool April 18, 2006 Tim Beyers	Readers: Let the Pigs Fly Readers comment on the future of Windows on the Mac: Apple is a box maker that produces prodigious cash flow. Its shares should be valued accordingly. Investors who ignore this truth do so at their portfolio's peril.
PC World September 6, 2002 Liane Cassavoy	Apple Makes a Pitch to Switch Apple is trying to lure Windows users with its latest ad campaign -- but is it convincing users to move to a Mac?
The Motley Fool January 6, 2004 Tim Beyers	The Apple of My iPod CEO Steve Jobs lays out a digital strategy at the annual Mac fest -- Hollywood style.
The Motley Fool January 19, 2006 Tim Beyers	Stop Worrying About Apple Second-quarter guidance disappoints, but the stock could even still be a buy.
The Motley Fool February 27, 2006 Nathan Alderman	Apple: What's Up Steve's Sleeve? The Mac maker promises mysterious new goodies on Feb. 28. Will Apple shareholders be in for more happy times ahead?
The Motley Fool December 14, 2006 Alyce Lomax	Dueling Fools: Apple Bull Apple's recipe for success continues to entice investors.
InternetNews December 17, 2008 David Needle	Apple to Macworld: Drop Dead The decision to drop out of Macworld Expo doesn't bode well for the Mac community.
InternetNews January 10, 2007 David Needle	Apple's Little Computer Announcement We know the iPhone is a phone. But is it a computer, too? Does it really matter when it's just so pretty? Others appeared at Macworld, too.
The Motley Fool June 22, 2006 Alyce Lomax	Reaching Beyond Apple's Core Best Buy's experiment opens up the idea that Apple's Macs may find more mainstream appeal. That would be good news for investors, especially since some are beginning to wonder if Apple's incredible run with iPods is starting to lose momentum.
InternetNews February 28, 2006 David Needle	Apple Puts Intel Inside Mac Mini Apple announces the iPod Hi-Fi speaker system and a Mac mini based on Intel's Core Solo processor and also a version based on Intel's dual-core Core Duo.
PC Magazine February 14, 2007 Sascha Segan	The iPhone: Mac or iPod? The Apple iPhone will change the way people use their cell phones. The question is, will it be the new Mac or the new iPod?
The Motley Fool February 2, 2006 Tim Beyers	Dueling Fools: Apple Bull There are ways to profit from any stock, including Apple. Put options may be the best choice of them all.
Macworld November 2000 Andrew Gore	Dawn of a New OS Mac OS X's Arrival Is Apple's Opportunity to Prove It Is Listening To Its Customers...
The Motley Fool June 9, 2005 Tim Beyers	Apple's Real Target: Dell Apple's Intel deal is aimed at Mr. Softy, right? Wrong. Apple's real enemy is Dell.
The Motley Fool September 21, 2006 Tim Beyers	Dueling Fools: Mac Rebuttal Cupertino is still a far cry from Hollywood. Apple isn't about entertainment. The company is aiming to make the digital life accessible for everyone. And they do that job better than anyone else. Investors, take note.
Fast Company January 2004	If He's So Smart: Steve Jobs, Apple, and the Limits of Innovation The battle over digital music is just another verse in Apple's sad song: This astonishingly imaginative company keeps getting muscled out of markets it creates. So what does Apple have to tell us about innovation?
BusinessWeek October 11, 2004 Peter Burrows	Apple Is Looking Juicier The iPod and iMac G5 are widening Apple's base -- and its notebooks are gaining, too. This could help the company find modest market share gains that could have an impact on sales and earnings.
PC Magazine August 6, 2008 Lance Ulanoff	Macs Are PCs, Dammit! In the end, Apple's flagship product is nothing more than a really good PC.
The Motley Fool January 11, 2006 Rick Aristotle Munarriz	Apple: Good News Outside Perhaps one of the best nuggets out of Macworld will be when the company reports its fiscal first quarter. Blowing past analyst estimates -- yet again -- is practically a given.
The Motley Fool January 10, 2006 Tim Beyers	Foolish Forecast: Apple Seeds for Macworld The rumor mill spins again in advance of the annual Mac lovefest. Here are the author's picks for the most obvious, most surprising and most silly predictions for Jobs' keynote: Hello, Mactel... The iMovie video store... A Mac TV...
The Motley Fool June 7, 2005 Tim Beyers	Pigs Fly Over Cupertino Intel inside iMacs? The rumors are true. Count this as a major symbolic victory for Intel, which has long wanted to gain a reputation for style and innovation. Investors, take note.
The Motley Fool February 3, 2004 Tim Beyers	Apple Defends Its iLife Apple Computer may have finally found a market niche it can dominate. But can it become the newest consumer electronics giant? While the long-term outlook may be uncertain, the short term at least is looking pretty healthy.
The Motley Fool April 6, 2006 Tim Beyers	More Pigs Over Cupertino Apple's now in two fast-growing markets. What's an investor to do?
InternetNews January 5, 2007 David Needle	It's Apple's Call at Macworld Macworld Expo kicks off as rumors swirl of an Apple phone, Google-in-the-mix, and other new products.
InternetNews January 8, 2004 Michael Singer	HP Sings Apple iPod, iTunes The deal includes 'competitive' pricing of the music player and pre-loaded iTunes on desktop and notebook consumer PCs.
InternetNews May 30, 2006 David Needle	That's Right, Microsoft's Got Mac Hardware Microsoft sees new opportunities in Mac market.
The Motley Fool October 14, 2004 Tim Beyers	Return of the Pod People The stylish iPod helps Apple continue its rule-breaking ways. Apple's stock may be worm-ridden from every traditional valuation method, but its business is now as good as it has ever been.
InternetNews March 24, 2006 David Needle	Are Microsoft's Delays a Boon For Apple? Apple celebrates its 30th anniversary April 1 and the Vista and Office delays could turn out to be a nice early gift.
The Motley Fool August 4, 2005 Nathan Alderman	Apple's Better Mouse Trap Will reinventing the mouse lure more PC users to Macs?
PC World August 2005 Narasu Rebbapragada	Intel-Based Macs May Run Windows Apple's decision to abandon IBM PowerPC chips in favor of processors from Intel raises the possibility of new, affordable Apple computers that could boot both Mac OS X and Windows. But Apple says it will stop the Mac OS from running on non-Apple machines.
Salon.com January 21, 2000 Donna Ladd	What happened to the exclusive Club Mac? Is Jobs' new Internet strategy turning Apple into a playground for newbies?
The Motley Fool May 23, 2005 Alyce Lomax	Intel Inside Apple? An old rumor results in some new stock price gains. Investor, beware. This Apple/Intel idea is a common rumor that seems to reappear every so often.
JavaWorld August 2000 Daniel H. Steinberg	Macworld: Java 2 for the Mac almost ready Daniel Steinberg takes a look at what is being promised for Java support on the Mac, and offers a glimpse of the new hardware offerings these will run on.
The Motley Fool July 30, 2007 Jeremy MacNealy	Fool on Call: How Do You Like Them Apples! What a ride for Apple shareholders in recent years! The Mac has a lot to do with it, and it's definitely one reason the party isn't over yet.
InternetNews February 28, 2005 Michael Singer	Apple to Open Tiger Developers will get a closer look at Tiger, the next version of Mac OS X, this summer at Apple's annual forum.
Macworld December 2000 Andrew Gore	Don't Panic! Apple's Recent Stock Slide Is a Stumble, Not a Fall...
The Motley Fool June 17, 2005 Tim Beyers	Readers: Apple Vs. Dell? Maybe Readers debate what offering lies in Apple's soul, who Apple's chief competitor is, and what partnerships may lie in the horizon.
The Motley Fool February 27, 2007 Tim Beyers	Quick Take: When Did Apple Become Microsoft? Delays are supposed to be Redmond's specialty. Enter the so-called iTV.
The Motley Fool November 9, 2006 Katrina Chan	The Best Blue Chip for 2007: Apple Apple is not a traditional blue-chip stock. It's a company that's capitalizing on current technology trends and consumer needs -- mainly digital music and computers. Apple could quite possibly be the easiest money investors will ever make.
InternetNews January 17, 2007 David Needle	Apple Buoyed By 'Extraordinary' iPod Sales Apple said Mac sales better than expected; company 'continues to cooperate' with SEC in stock options investigation.
BusinessWeek July 9, 2007 Peter Burrows	Welcome To Planet Apple How Steve Jobs became a global trendsetter.
InternetNews August 4, 2006 David Needle	Will 'Leopard' Be Apple's Only Leap? The next generation OS will be detailed at Apple's developers conference, but the computer maker is sure to make other announcements.