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BusinessWeek July 19, 2004 Peter Burrows	Why Apple Needs To Shine Up iMac Despite iPod's success, the company gets most of its sales from computers.
The Motley Fool October 14, 2004 Tim Beyers	Return of the Pod People The stylish iPod helps Apple continue its rule-breaking ways. Apple's stock may be worm-ridden from every traditional valuation method, but its business is now as good as it has ever been.
BusinessWeek November 8, 2004 Peter Burrows	Can The iPod Keep Leading The Band? Apple has to continue to out-innovate a growing crowd of contenders.
PC Magazine September 21, 2004 Joel Santo Domingo	Apple iMac G5 With this offering, Apple has given Mac fans yet another reason to stay in the fold. And its unparalleled execution should attract would-be Windows PC buyers, as well.
InternetNews December 16, 2008 Judy Mottl	Jolly Holiday Seen For Apple Apple will close out a fairly strong selling year, even in a turbulent economic climate.
BusinessWeek June 7, 2004 Burrows & Lowry	Rock On, iPod What CEO Steven Jobs must do to maintain Apple's dominance.
The Motley Fool October 7, 2004 Tim Beyers	In Defense of the iEmpire There is no way to justify Apple Computer's price tag using traditional valuation methods. Apple's economic gains signal Rule Breaker potential.
InternetNews November 26, 2008 Judy Mottl	Report: Economy Won't Dim Apple's iPhone Current economic woes don't seem to be taking a bite out of Apple's sales growth, according to an analyst report.
InternetNews August 31, 2004 Michael Singer	Apple's New iMac Is All Display G5 iMac family puts the entire computer into the flat-panel display.
The Motley Fool September 21, 2006 Rick Aristotle Munarriz	Dueling Fools: iPod Rebuttal Rival computer makers have tried to expand into entertainment products. The results have been uninspiring, for the most part. In that same time, Apple has really broken through with a smash hit in consumer electronics. Investors, take note.
BusinessWeek October 27, 2003 Peter Burrows	Everybody Wants A Piece Of The iPod Apple's e-music dominance will be sorely tested as cheaper players hit the market.
The Motley Fool April 20, 2004 Tim Beyers	Apple's Portable Power Play The computer maker displays pragmatism in targeting mobile users.
InternetNews April 15, 2009 Andy Patrizio	Apple May Be Holding Up in a Down Economy A new study disputes claims that Apple may be hurting like everyone else.
The Motley Fool January 19, 2006 Tim Beyers	Stop Worrying About Apple Second-quarter guidance disappoints, but the stock could even still be a buy.
BusinessWeek June 18, 2007 Peter Burrows	How Big Will The iPhone Be? The iPhone may be a $10 billion business-and further propel Apple shares.
InternetNews January 7, 2009 Andy Patrizio	The (Redmond) Empire Strikes Back Microsoft brings back its 'Apple Tax' whisper campaign, claiming Macs are essentially glorified PCs with a very expensive paint job.
The Motley Fool January 26, 2006 Alyce Lomax	2006: Year of the Apple? Are Apple investors' high-growth days over, or are they just getting started?
The Motley Fool April 6, 2006 Tim Beyers	More Pigs Over Cupertino Apple's now in two fast-growing markets. What's an investor to do?
The Motley Fool June 28, 2007 Rich Duprey	Quick Take: Confessions of a Mac Convert Apple's investment thesis has been almost as much about the technology as the stock. After finally trying Apple's computers, this investor is hooked for the long haul.
The Motley Fool October 12, 2005 Nathan Parmelee	Apple's Shares Get Pared Growth continues, and iPod demand remains hot. Even so, the market took a bite out of Apple. Investors, take note.
The Motley Fool September 1, 2004 Steven Mallas	Welcome Back, iMac The new version of the Apple computer has been unveiled. Investors looking for a long-term holding in the consumer PC sector should probably consider Dell instead.
The Motley Fool April 29, 2005 Rick Munarriz	Is Apple a Rule Breaker? Apple is leading the way again, a generation later. Can it last?
HBS Working Knowledge July 25, 2007 Julia Hanna	HBS Cases: The Evolution of Apple Apple has an undeniable hit with the iPod, yet faces the question of whether the growth of that business and Apple overall can be sustained.
The Motley Fool March 1, 2005 Alyce Lomax	Crushed in the Apple Press Whether the bona fide iPod craze -- and its possibilities for sales and earnings growth from here, as well as elevating other Apple products -- is already priced into the stock is a definite concern for those looking at buying shares of Apple now.
The Motley Fool December 27, 2007 Rick Aristotle Munarriz	Apple at $200 Is Just the Beginning Apple is cheap. Yes, even at $200.
The Motley Fool June 9, 2005 Tim Beyers	Apple's Real Target: Dell Apple's Intel deal is aimed at Mr. Softy, right? Wrong. Apple's real enemy is Dell.
The Motley Fool December 14, 2006 Alyce Lomax	Dueling Fools: Apple Bull Apple's recipe for success continues to entice investors.
The Motley Fool June 9, 2004 Alyce Lomax	Apple Speeds Up Creative Process Let's remember why the full name is Apple Computer. Though it's recently been known more for the raging popularity of its musical offerings, today Apple announced its launch of a faster Power Mac G5, which it says is for "the creative class."
The Motley Fool December 16, 2004 Kelvin Taylor	Is Apple Worth More? Apple rises with a forecast of higher earnings.
PC Magazine December 24, 2003 Sebastian Rupley	Apple's Wide Angle Apple Computer Corp. finished 2003 with a bang, innovating on both the notebook and desktop fronts.
The Motley Fool July 2, 2004 Seth Jayson	Apple Smacked by iMac Attack Shares drop on an iMac delay. What's the big deal?
The Motley Fool September 15, 2006 Rick Aristotle Munarriz	Community Pool: Apple Apple Computer gets the water cooler treatment as investors chime in.
The Motley Fool November 9, 2006 Katrina Chan	The Best Blue Chip for 2007: Apple Apple is not a traditional blue-chip stock. It's a company that's capitalizing on current technology trends and consumer needs -- mainly digital music and computers. Apple could quite possibly be the easiest money investors will ever make.
The Motley Fool February 23, 2005 Alyce Lomax	Apple Enables iPod Addictions Is this move desperate... or deadly to competitors? Apple may be trying to take over the world, or at the very least, the world of music -- but there are many reasons for investors to step carefully
PC Magazine January 19, 2006 Joel Santo Domingo	Apple iMac (Intel Core Duo) Casual Mac users will love the new Apple iMac, but professional users or anyone who uses graphics apps and video-editing software should wait until those tools are updated of the new Intel iMac... Dell Dimension E310...
PC World September 6, 2002 Liane Cassavoy	Apple Makes a Pitch to Switch Apple is trying to lure Windows users with its latest ad campaign -- but is it convincing users to move to a Mac?
The Motley Fool September 21, 2006 Rick Aristotle Munarriz	Dueling Fools: iPod Does anyone think the company would have been able to grow its PC business to its present stature -- chewing on its thickest slice of the PC market on this side of the millennium -- if the iPod hadn't reinvigorated the Apple brand to mainstream prominence? Investors, take note.
The Motley Fool December 14, 2006 Rich Smith	Dueling Fools: Apple Bear Rebuttal Apple's not a terrible company to invest in -- it's just priced too high.
The Motley Fool February 3, 2004 Tim Beyers	Apple Defends Its iLife Apple Computer may have finally found a market niche it can dominate. But can it become the newest consumer electronics giant? While the long-term outlook may be uncertain, the short term at least is looking pretty healthy.
The Motley Fool February 23, 2004 Tim Beyers	Apple's Big Weekend? This was supposed to be a big weekend for Apple's (Nasdaq: AAPL) iPod Mini, its newest multicolored digital music player, which premiered in retail stores Friday night. Did they make their mark?
The Motley Fool September 21, 2006 Tim Beyers	Dueling Fools: Mac Rebuttal Cupertino is still a far cry from Hollywood. Apple isn't about entertainment. The company is aiming to make the digital life accessible for everyone. And they do that job better than anyone else. Investors, take note.
BusinessWeek February 13, 2006 Stephen H. Wildstrom	It's iMac On Steroids The real payback of the new Intel Mac will be down the road.
The Motley Fool April 5, 2004 Ben McClure	An Overbaked Apple Apple's share price is overdone.
HBS Working Knowledge February 2, 2004 Sean Silverthorne	Where Does Apple Go from Here? Macintosh market share continues to decline, but the iPod and iTunes are hit products. Where does Apple Computer's future lie? An interview with Harvard professor David Yoffie.
The Motley Fool September 24, 2004 Alyce Lomax	Will iMac Attack? Will iMacs catch the wave after a positive review from Walter Mossberg? Trading at 57 times forward earnings, there's already a whole bushel of enthusiasm grown into Apple's stock price.
PC Magazine April 19, 2006 Sebastian Rupley	WinMac When Apple confirmed last year that it would begin building computers with Intel chips, predictions of dual-boot systems running both Windows and the Mac OS abounded.
BusinessWeek February 2, 2004 Peter Burrows	Show Time! Just as the Mac revolutionized computing, Apple is changing the world of online music. If Steve Jobs plays his cards right this time, Apple could end up with a big chunk of the digital-entertainment market
The Motley Fool January 6, 2004 Tim Beyers	The Apple of My iPod CEO Steve Jobs lays out a digital strategy at the annual Mac fest -- Hollywood style.
The Motley Fool April 15, 2004 Seth Jayson	Apple Profits Off Pod People Can you say iPod? Apple's must-have music player drives big increases in revenue and earnings.
InternetNews January 13, 2006 David Needle	A Funny Path to Today's Apple? Here are a few of the key moments in the 30-year history of Apple that stand out.