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The Motley Fool November 9, 2006 Katrina Chan	The Best Blue Chip for 2007: Apple Apple is not a traditional blue-chip stock. It's a company that's capitalizing on current technology trends and consumer needs -- mainly digital music and computers. Apple could quite possibly be the easiest money investors will ever make.
BusinessWeek October 11, 2004 Peter Burrows	Apple Is Looking Juicier The iPod and iMac G5 are widening Apple's base -- and its notebooks are gaining, too. This could help the company find modest market share gains that could have an impact on sales and earnings.
BusinessWeek July 19, 2004 Peter Burrows	Why Apple Needs To Shine Up iMac Despite iPod's success, the company gets most of its sales from computers.
The Motley Fool April 20, 2004 Tim Beyers	Apple's Portable Power Play The computer maker displays pragmatism in targeting mobile users.
The Motley Fool July 13, 2004 Tim Beyers	Apple: 100 Million Served Apple Computer celebrates a digital music downloading milestone.
The Motley Fool April 6, 2006 Tim Beyers	More Pigs Over Cupertino Apple's now in two fast-growing markets. What's an investor to do?
The Motley Fool October 7, 2004 Tim Beyers	In Defense of the iEmpire There is no way to justify Apple Computer's price tag using traditional valuation methods. Apple's economic gains signal Rule Breaker potential.
The Motley Fool January 26, 2006 Alyce Lomax	2006: Year of the Apple? Are Apple investors' high-growth days over, or are they just getting started?
The Motley Fool July 15, 2004 Rick Aristotle Munarriz	Apple Bears Fruit Recently announcing the sale of its 100 millionth musical download, the computer maker keeps humming a merry tune through another solid quarter. This should be music to investing ears.
The Motley Fool August 1, 2005 Tim Beyers	HP Spits Apple Out Hewlett-Packard's decision to no longer resell the iPod sent Apple's shares teetering lower by more than 2%.
The Motley Fool September 21, 2006 Rick Aristotle Munarriz	Dueling Fools: iPod Rebuttal Rival computer makers have tried to expand into entertainment products. The results have been uninspiring, for the most part. In that same time, Apple has really broken through with a smash hit in consumer electronics. Investors, take note.
The Motley Fool January 19, 2006 Tim Beyers	Stop Worrying About Apple Second-quarter guidance disappoints, but the stock could even still be a buy.
The Motley Fool April 15, 2004 Seth Jayson	Apple Profits Off Pod People Can you say iPod? Apple's must-have music player drives big increases in revenue and earnings.
The Motley Fool December 27, 2007 Rick Aristotle Munarriz	Apple at $200 Is Just the Beginning Apple is cheap. Yes, even at $200.
The Motley Fool September 15, 2006 Rick Aristotle Munarriz	Community Pool: Apple Apple Computer gets the water cooler treatment as investors chime in.
The Motley Fool February 3, 2004 Tim Beyers	Apple Defends Its iLife Apple Computer may have finally found a market niche it can dominate. But can it become the newest consumer electronics giant? While the long-term outlook may be uncertain, the short term at least is looking pretty healthy.
The Motley Fool January 15, 2004 Rick Aristotle Munarriz	Apple: A Space Odyssey Apple's forays into digital music have others wanting in.
The Motley Fool October 12, 2005 Nathan Parmelee	Apple's Shares Get Pared Growth continues, and iPod demand remains hot. Even so, the market took a bite out of Apple. Investors, take note.
The Motley Fool December 14, 2006 Alyce Lomax	Dueling Fools: Apple Bull Apple's recipe for success continues to entice investors.
InternetNews April 15, 2009 Andy Patrizio	Apple May Be Holding Up in a Down Economy A new study disputes claims that Apple may be hurting like everyone else.
The Motley Fool April 20, 2006 Tim Beyers	Apple Crunches Q2 Estimates: Fool by Numbers Apple Computer released second-quarter 2006 earnings: Income Statement Highlights... Margin Checkup... Balance Sheet Highlights... Cash Flow Highlights...
The Motley Fool July 22, 2008 Tim Beyers	Wall Street's Wrong About Apple Price cuts have a price -- but also an upside.
The Motley Fool September 21, 2006 Rick Aristotle Munarriz	Dueling Fools: iPod Does anyone think the company would have been able to grow its PC business to its present stature -- chewing on its thickest slice of the PC market on this side of the millennium -- if the iPod hadn't reinvigorated the Apple brand to mainstream prominence? Investors, take note.
The Motley Fool September 1, 2004 Steven Mallas	Welcome Back, iMac The new version of the Apple computer has been unveiled. Investors looking for a long-term holding in the consumer PC sector should probably consider Dell instead.
InternetNews July 26, 2007 Andy Patrizio	Apple Picks A Bushel Of Profits It was another bang-up quarter for Apple, as the company reported its best sales ever, record profits and tremendous sales of both Macintosh computers and iPod MP3 players.
The Motley Fool January 13, 2006 Nathan Parmelee	Can Apple Grow Into Its Valuation? Is the company overvalued or undervalued? It's all a question of future growth. If you feel comfortable that Apple can grow at 20% per year for the next five years and double digits for five more years after that, there may still be a little value left in Apple shares.
The Motley Fool June 9, 2005 Tim Beyers	Apple's Real Target: Dell Apple's Intel deal is aimed at Mr. Softy, right? Wrong. Apple's real enemy is Dell.
The Motley Fool September 21, 2006 Tim Beyers	Dueling Fools: Mac The iPod is cute. It's even cool. But is it the centerpiece of the iEmpire? Investors, not a chance. The iPod is what it is because of what you can download from its Mac daddy. Expect the adults to be in charge for at least a few years longer.
The Motley Fool February 2, 2006 Tim Beyers	Dueling Fools: Apple Bull There are ways to profit from any stock, including Apple. Put options may be the best choice of them all.
The Motley Fool November 30, 2004 Tim Beyers	Ripe Rule Breaker? Apple's stock has gone too far, too fast, and now it appears poised for an awfully messy fall.
The Motley Fool April 29, 2005 Rick Munarriz	Is Apple a Rule Breaker? Apple is leading the way again, a generation later. Can it last?
The Motley Fool December 16, 2004 Kelvin Taylor	Is Apple Worth More? Apple rises with a forecast of higher earnings.
The Motley Fool June 22, 2006 Alyce Lomax	Reaching Beyond Apple's Core Best Buy's experiment opens up the idea that Apple's Macs may find more mainstream appeal. That would be good news for investors, especially since some are beginning to wonder if Apple's incredible run with iPods is starting to lose momentum.
The Motley Fool January 6, 2004 Tim Beyers	The Apple of My iPod CEO Steve Jobs lays out a digital strategy at the annual Mac fest -- Hollywood style.
The Motley Fool January 13, 2005 Seth Jayson	Living Up to the iHype Apple's amazing first quarter is enough to change a big skeptic's mind. Do the math and keep on the smart side of the bet.
The Motley Fool July 2, 2004 Seth Jayson	Apple Smacked by iMac Attack Shares drop on an iMac delay. What's the big deal?
The Motley Fool March 4, 2005 Tim Beyers	Will the Hits Ever Stop? Apple's iTunes Music Store tops 300 million downloads. The stock continues to climb.
The Motley Fool October 7, 2004 Seth Jayson	Apple Is Rotten Apple's ready for a mighty big fall. The Borg-like fidelity of Mac zealots, coupled with misplaced enthusiasm for the firm's nifty gadgets and a giant dose of media hype, has conspired to push the stock far beyond a rational valuation.
PC World September 6, 2002 Liane Cassavoy	Apple Makes a Pitch to Switch Apple is trying to lure Windows users with its latest ad campaign -- but is it convincing users to move to a Mac?
HBS Working Knowledge July 25, 2007 Julia Hanna	HBS Cases: The Evolution of Apple Apple has an undeniable hit with the iPod, yet faces the question of whether the growth of that business and Apple overall can be sustained.
The Motley Fool February 27, 2006 Nathan Alderman	Apple: What's Up Steve's Sleeve? The Mac maker promises mysterious new goodies on Feb. 28. Will Apple shareholders be in for more happy times ahead?
The Motley Fool December 24, 2007 Anders Bylund	Duel Revisited: Shine That Apple! A year later: Take a look back at a bear and bull debate about Apple. Who was right?
The Motley Fool January 14, 2005 Seth Jayson	Marginal Opinions on Apple You think low-priced products are going to cut down on profits at Apple? Think again.
BusinessWeek February 14, 2005 Robert Barker	Apple: It May Be Too Late To Take A Bite What does $77 a share get a buyer of stock in Apple, maker of the iPod line of music players and the stylish Macintosh family of computers?
The Motley Fool February 23, 2005 Alyce Lomax	Apple Enables iPod Addictions Is this move desperate... or deadly to competitors? Apple may be trying to take over the world, or at the very least, the world of music -- but there are many reasons for investors to step carefully
The Motley Fool March 17, 2005 Mann & Smith	Stock Madness 2005: Apple vs. Microsoft Two computer powerhouses fight for victory in this contest based loosely on the annual NCAA College Basketball Tournament, a.k.a. March Madness.
The Motley Fool July 26, 2005 Tim Beyers	More Sweet Music for iPod Chief chip supplier PortalPlayer talks of more strong demand in the third quarter. Investors, take note.
The Motley Fool July 20, 2005 Alyce Lomax	Apple of Your Eye? More rumors of video iPods get people buzzing about Apple. Even if Apple unveils such a device, investors need to question whether it will positively affect the iPod's runaway popularity -- or translate into more sales.
The Motley Fool April 5, 2004 Ben McClure	An Overbaked Apple Apple's share price is overdone.
The Motley Fool April 14, 2005 W.D. Crotty	Should Apple's Shareholders Worry? Apple has a great quarter, but will the iPod hold its ground against competition? Investors, take note.