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Bank Technology News
December 2009
John Adams |
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years.   |
Wired
October 2003
Frank Rose |
The Fast-Forward, On-Demand, Network-Smashing Future of Television What happens when digital video recorders give viewers control of the TV schedule, the content, and the ads? The whole world is watching. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
CRM
November 2011
Leonard Klie |
Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Wired
March 2000
Frank Rose |
TV or not TV BSkyB aims to capture Europe's i-TV market with a Sun set-top strategy. But a growing Microsoft alliance has different plans. Will interactive TV be compatible with the Internet? |
BusinessWeek
August 22, 2005
Cliff Edwards |
Couch Potatoes, Don't Budge Slingbox offers video on the go, but technical glitches are a problem. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
PC Magazine
July 24, 2007
Joel Santo Domingo |
TiVo HD Combining the best of the legendary simple-to-use TiVo interface with dual CableCARD readers and an affordable price, the new TiVo HD delivers the promise that the TiVo Series 3 HD made... Slingbox Pro... Archos 605 WiFi... Sprint TV... etc. |
The Motley Fool
November 7, 2011
Rebecca Lipman |
Google to Take on Cable TV Stocks: Short-Sellers Smell Blood Do you agree with the bearish opinion on these stocks? |
BusinessWeek
November 14, 2005
Tom Lowry |
TV's New Parallel Universe Top players like Disney and CBS are launching online channels to reach young viewers and big spenders. |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
BusinessWeek
April 7, 2009
Burt Helm |
Will Targeted TV Ads Justify Higher Fees? Corporate marketers will be watching closely when the first "addressable" ads are aired in June. |
Popular Mechanics
October 2006
John R. Quain |
Beyond Hi-Def: TV's Flexible Future HD has changed the way we look at TV. Now, a technological revolution is under way that will change the way we use it. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
PC World
August 2005
Lincoln Spector |
TV Time Shifters Digital video recorders gained fame with TiVo. New competitors range from rented boxes to Media Center PCs--and our TV addict describes them all. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. |
PC Magazine
June 20, 2007
John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
InternetNews
March 12, 2007
Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
The Motley Fool
December 5, 2011
Tim Beyers |
Why Betting on Apple or Microsoft to Win the TV Wars May Be Folly Both have enviable product sets, but that's not likely to be enough. |
BusinessWeek
January 31, 2005
Cliff Edwards |
Interactive TV: What's In The Cards? It's electronics companies vs. the cable giants in a battle over digital services |
Wired
September 25, 2007
Miyoko Ohtake |
Watch It, YouTube: Veoh's Dmitry Shapiro Has a Plan to Win the Video Wars The founder of Veoh, a company developing a video-only browser that transmits video from PC to TV, discusses his plan to beat out YouTube. |
BusinessWeek
March 3, 2011
Cliff Edwards |
Coming Soon to Your Screen: T-Commerce Cable operators are ramping up interactive sales during shows |
The Motley Fool
January 9, 2008
Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
Macworld
June 19, 2007
Jason Snell |
Slingbox Slick hardware and software lets you watch your TV over the Internet. |
Home Theater
July 11, 2005
Darryl Wilkinson |
Location, location, location. The Slingbox is a device that slings TV or other media from your living room to locations far and wide. |
Fast Company
Pavithra Mohan |
Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
PC Magazine
January 17, 2008
Jamie Lendino |
Slingbox SOLO Take your TV on the road with the $180 Slingbox SOLO, which offers an ideal combination of small size, good value, and compatibility with high-definition channels... Linksys Media Center Extender with DVD (DMA2200)... |
Entrepreneur
September 2007
Kim T. Gordon |
As Seen on TV Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore. |
HBS Working Knowledge
October 14, 2008
Sarah Jane Gilbert |
Should You Bring Advertising Expertise In-House? A recent study indicates more firms than previously thought are developing internal advertising units. |
