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Search Engine Watch September 28, 2005 Chris Sherman	How are Search Marketers Performing? A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients.
Search Engine Watch January 24, 2007 Patricia Hursh	Don't Click Here! Should You Pre-Qualify Clickers? B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads.
Search Engine Watch January 9, 2009 Gregg Stewart	Lies, Damned Lies, and Statistics Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story.
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InternetNews November 13, 2007 Kenneth Corbin	It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head.
CRM December 5, 2014 Peter Isaacson	Align Sales and Marketing with CRM Insight Gain a complete view of the sales funnel to achieve a common goal.
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CRM November 7, 2012 Judith Aquino	Eloqua Adds Display Ad Capabilities to Platform AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels.
Search Engine Watch September 28, 2004 Patricia Hursh	Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe?
CRM October 19, 2011	Crowd Factory Introduces Advanced Analytics for Social Campaigns New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions.
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Search Engine Watch July 8, 2004 Shari Thurow	Ad Agencies & Search Engine Marketing Firms Beginning to Play Together Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research.
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Search Engine Watch November 24, 2003 Chris Sherman	Overture & Google Unveil New Advertiser Tools Overture's new Marketing Console is a performance marketing tool, while Google's Auto-Optimization feature automatically optimizes advertiser campaigns.
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Search Engine Watch April 30, 2010 Marc Poirier	Google Hearts Agencies XOXOXO Google invests in new training programs, changes the API fee system, and creates lists of certified partners. So how does this change the game for agencies?
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InternetNews February 5, 2004 Susan Kuchinskas	SuperPages.com's PPC Play Verizon's revamp of the Internet yellow pages site adds a cleaner interface and a new advertising model, utilizing pay-per-click ads with technology from FindWhat.com.
InternetNews August 2, 2004 Susan Kuchinskas	Search Versus Search in Silicon Valley The Search Engine Strategies conference focuses on optimizing Web pages so they'll rank higher in search results.
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Search Engine Watch April 27, 2010 Jeremy Hull	Paid Search Management: Campaign Organization, Part 1 Budgeting is one of the most important factors in your paid search campaigns. Here's how to drive maximum results. Part one of two.
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InternetNews March 1, 2005 Susan Kuchinskas	Yahoo Opens Up to Developers Release of APIs allows developers to build applications that take advantage of Yahoo's technology and services. Yahoo is also rebranding Overture and launching a new Advertising Solutions Center.
CRM July 1, 2007 Colin Beasty	Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools.
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Search Engine Watch January 14, 2004 Christine Churchill	Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit?
Search Engine Watch January 31, 2008 Kevin Newcomb	Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers.