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CRM
October 2003
Lisa Picarille |
Top Execs + CRM = Success C-level executives at some companies do more than nod their head in approval of a proposed CRM initiative -- they get involved to drive its success.   |
CIO
March 15, 2003
Alison Bass |
Cigna's Self-Inflicted Wounds A cautionary tale about the perils of IT transformation and the dangers of counting your chickens before they hatch. |
CRM
April 1, 2003
Martin Schneider |
Vertical Focus: Healthcare Changes in the way healthcare providers and pharmaceutical companies go to market have opened the door for CRM projects, vendors and analysts say. |
CRM
February 2003
Lisa Picarille |
The ABCs of Global CRM CRM is making it as easy for international companies to share information among offices scattered across the globe as it is for them to share it with coworkers down the hall. The secret to mastering this in your company is to follow these 10 essential guidelines. |
CRM
August 2005
Coreen Bailor |
Do It Yourself Web self-service done right, in the right enterprise, can return some real benefits. Here, a review of the five top vendors with robust, integrated solutions. |
CIO
May 1, 2002
Susannah Patton |
Get the CRM You Need at the Price You Want As the economy cuts into CRM spending, companies are looking for ways to move ahead without breaking the bank. Why a small-step implementation adds up to big ROI, why patching together different software solutions can work, and when outsourced models may be the answer... |
CRM
November 2013
Paul Korzeniowski |
Mobile CRM Is Slow to Take Hold Integration hurdles slow deployments as systems largely fail to deliver significant value to users. |
Bank Technology News
May 2002
David Rountree |
CRM the Hard Way Banks that are capitalizing on the wealth of CRM technology that does work are peopled by managers willing to work at it, every day... |
CRM
May 3, 2004
Jason Compton |
CRM Gets Real No longer pie in the sky, CRM is settling into down-to-earth successes. |
CRM
August 1, 2003
Picarille & Myron |
Market Watch: Mid-Market CRM Aberdeen Group predicts that total CRM spending on hardware, software, and consulting services for 2003 will be $15.4 billion, an increase of about 14 percent over 2002. |
CFO
November 1, 2002
Russ Banham |
Back to the Drawing Board With CRM installations, practice makes perfect. |
CRM
July 8, 2013 |
New Survey Highlights the Growth of Web Self-Service Web and mobile apps are gaining ground on interactive voice response systems as the self-service channel of choice. |
CRM
June 1, 2004
Jim Johnson |
The Key to Growing Sales at Master Lock Speed information to customers. A Q&A with the company's director of information services. |
Search Engine Watch
August 19, 2010
Jacob Morgan |
Interactions With Transactions: Understanding Social CRM Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy and business strategy. |
CRM
June 2005
Bailor et al. |
100 Proven CRM Ideas, Part 1 90 bright ideas for your CRM strategy and 10 dim ones to avoid. Here are tips 1 through 50. |
CRM
December 2005
Colin Beasty |
11 Ways to Ensure CRM Success We asked consultants to list some common CRM mistakes, and to then advise readers on how to avoid them. What we found was that no matter the type of company, good CRM practices are often applicable to companies in many industries. |
CRM
September 8, 2010
Ed Jenks |
So Many CRM Service Providers, So Little Time Whether your strategy is operational excellence, product innovation, or customer intimacy, CRM is essential to achieve customer satisfaction. So how do you choose? |
CFO
March 17, 2003
Peter Krass |
Once More, Without Reeling CRM has stumbled, but the next round may produce better results. |
CRM
February 2, 2004 |
Hot Seat: Self-Help Alters the Service Landscape As Web self-help grows in popularity among both customers and the companies that serve them, CRM magazine asks: Can Web self-help solutions enable companies to bring outsourced customer service efforts back in house? Why or why not? |
CIO
May 1, 2001
Susannah Patton |
The Truth About CRM It's expensive, hard to implement, time consuming and it may not work. It's time to forget the hype and take a hard look at the reality of CRM... |
CRM
April 1, 2005
Coreen Bailor |
Self-Service Satisfaction More customers are adopting Web self-service, but not all customers are satisfied. |
CRM
October 2007
Coreen Bailor |
Help Them Help Themselves Web self-service means having your customer become her own customer service rep -- but without making her resent doing what a real CSR can do in a fraction of the time. |
CRM
January 2014
Marshall Lager |
Bidding Social CRM a Fond Farewell A transformative term is being retired. What does it mean to us? |
CRM
March 2005
Jason Compton |
You've Got Questions, We've Got Answers We went into the market to talk with CRM users about their main challenges, and then went back to industry experts for solutions. Here's what we found. |
CIO
February 1, 2002
Danielle Dunne |
Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs... |
Entrepreneur
August 2003
Amanda C. Kooser |
Crowd Control Having trouble finding the ideal system for managing your customer relationships? We've got advice to get you moving in the right direction. |
CRM
June 22, 2012
David Mattson |
Combine Sales Training and CRM for a Winning Environment Many people look at sales training and CRM as two separate functions that operate independently of one another. Would it surprise you to hear that they actually complement one another, and that sales training should always include consideration of the CRM strategy? |
CRM
March 2012
Jim Dickie |
Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists. |
CRM
September 26, 2014
Jake Wobbrock |
Changing Consumer Behaviors Make Self-Service Growth Inevitable To give today's customers what they want, help them help themselves. |
