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Knowledge@Wharton
June 4, 2003 |
Choosing the Wrong Pricing Strategy Can Be a Costly Mistake Two professors in Wharton's marketing department say devising appropriate pricing strategies is more critical than ever in a world of hyper-competition. Pricing strategies also take on added importance at a time when central bankers and economists are concerned about deflation.   |
CRM
April 1, 2005 |
Statistically Speaking 18% of respondents said that when shopping in a consumer electronics store they are shopping to browse new technologies... 72% of new affluent consumers, individuals within the 35 to 54 age range with household incomes of at least $125,000, admitted that they clip coupons... etc. |
IndustryWeek
April 1, 2008
Nick Zubko |
Price Check on Manufacturing A benchmarking survey polled more than 500 pricing professionals in manufacturing, distribution and industrial services to shed light on their methods, perceptions and trends in pricing practices and capabilities. |
CRM
March 30, 2012
Harris et al. |
Preparing for a New Price Paradigm Multiple channels transfer pricing decisions from retailers' to consumers' hands. |
CRM
November 2014
Maria Minsker |
Dynamic Pricing Gains Ground But it must factor in how much customers are willing to pay. |
CRM
May 2013
Leonard Klie |
Price Shapes Satisfaction In a tight economy, companies must use VoC solutions for price sentiments. |
