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InternetNews
July 7, 2004
Pamela Parker |
Marketing Drives Strong Second Quarter for Yahoo! Yahoo! saw growth in both search and brand advertising.   |
Search Engine Watch
October 9, 2002
Danny Sullivan |
Yahoo Renews With Google, Changes Results After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. |
The Motley Fool
October 8, 2009
Rick Aristotle Munarriz |
Stop Yahoo! Before It Kills Again Yahoo! made its decision to kill GeoCities six months ago. It was a dumb decision then, and it's even dumber now. |
Search Engine Watch
November 16, 2000
Danny Sullivan |
Yahoo Drops Free Submit For Commercial Categories Yahoo is now charging for all sites that wish to submit to certain commercial categories of its directory... |
Search Engine Watch
August 30, 2010
Bas van den Beld |
Yahoo's Split Personality: Let's Help Them Out Senior VP Shashi Seth claims Yahoo will always be a search engine, even though CEO Carol Bartz told us that Yahoo has never been a search company. Can we help Yahoo find a cure for their identity crisis? |
Search Engine Watch
March 7, 2000 |
About.com No Longer Poster Child For Yahoo Abuse Examines comments in March 2000 that Yahoo was actively keeping About.com sites out of its listings. |
Search Engine Watch
January 7, 2003
Danny Sullivan |
Yahoo To Buy Inktomi If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue. |
InternetNews
July 29, 2009 |
Where Does the Microsoft Deal Leave Yahoo? Analysts have an uncertain outlook for Yahoo's plans to shed its search business. |
InternetNews
December 8, 2009 |
Bartz: Yahoo's Rivals Aren't Google and Microsoft Yahoo chief says company's biggest challenge is bringing offline ad dollars onto the Web. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo... |
InternetNews
April 7, 2004
Janis Mara |
Yahoo! Soars Again The online giant outdoes positive expectations, benefiting from strong marketing services growth and double-digit growth in the volume of search queries. |
InternetNews
August 5, 2009 |
Microsoft Deal Looking a Little Sweeter for Yahoo? New details emerging from Microsoft and Yahoo's ten-year search and advertising partnership suggest that Yahoo may be getting a better deal than it initially appeared - potentially upping its take as the agreement progresses. |
Fast Company
Neal Ungerleider |
Use An Ad Blocker? Yahoo May Block Your Email Earlier this month, Yahoo quietly began testing a system that blocks out people who are using ad-blocking software. It appears Yahoo is doing this not for technical reasons, but to protect revenue. |
Search Engine Watch
July 5, 2000 |
Yahoo Partners With Google Yahoo has selected Google to take over from Inktomi in powering Yahoo's secondary results.... |
The Motley Fool
March 24, 2011
Andrew Bond |
Yahoo! Searches for Better Results Yahoo!'s new search tool could enhance its core sites. |
InternetNews
June 25, 2007
Clint Boulton |
Shuffle in Yahoo's Sales Ranks The streamlining and musical management chairs at Yahoo continued today as the media company today said it would combine its search and display advertising sales teams in the U.S. to better serve its ad partners. |
Fast Company
May 2015
Harry McCracken |
How Marissa Mayer Mobilized Yahoo Yahoo is positioned for some kind of future success, whether mild or bold. It's not the company she inherited, and that's a victory that no one -- not even a cabal of angry investors -- can take away from Marissa Mayer. |
InternetNews
April 9, 2008
Kenneth Corbin |
Yahoo to Test-Drive Google's AdSense Yahoo announced that it was conducting a trial of Google's AdSense for Search product to place ads alongside Yahoo's search results. |
ONLINE
Jul/Aug 2004
Greg R. Notess |
On The Net - The New Yahoo! Search With all the changes at various search engines, Yahoo! has now risen to the top as one of the major places to look beyond Google. |
InternetNews
October 17, 2006
Nicholas Carlson |
Yahoo Builds Ad Buzz Before Financial Results Yahoo bought AdInterax and took a 20 percent stake in Right Media, creator of the Right Media exchange. |
InternetNews
April 7, 2008
Kenneth Corbin |
Yahoo AMPs Up Advertising Management Yahoo today announced plans to launch a new advertising management platform to automate and simplify the process of buying and selling ads online. |
Salon.com
May 11, 2001
Damien Cave |
The porn crusaders How a small group of media moralists busted Yahoo -- after years of failing to make a dent anywhere else... |
The Motley Fool
November 18, 2009
Rick Aristotle Munarriz |
Will Yahoo! Ever Be Great Again? Yahoo! continues to slip in search. |
The Motley Fool
May 4, 2007
Seth Jayson |
Microsoft Saves Yahoo! Aside from having to play ugly stepsister to media fascinator Google, Yahoo! still produces great cash flow and owns a lot of hyper-valuable Web space. That hasn't stopped Mr. Market from beating up the stock lately -- until today. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
The Motley Fool
October 5, 2007
Rick Aristotle Munarriz |
Don't Undo Yahoo! Are the company's parts worth more than its current whole? |
Search Engine Watch
February 18, 2004
Chris Sherman |
Yahoo! Birth of a New Machine Yahoo is launching a brand new search engine today, with its own index and ranking mechanisms, casting aside its long-standing use of Google-powered search results. The move is bound to roil the industry and sets in motion a new race for the claim of web search champion. |
BusinessWeek
March 13, 2006
Ben Elgin |
Yahoo's Boulevard Of Broken Dreams Yahoo's effort to redefine online entertainment has been a surprising struggle. |
Search Engine Watch
February 2, 2001
Danny Sullivan |
Yahoo Gets Paid Listings If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo... |
InternetNews
October 21, 2008
Kenneth Corbin |
Layoffs, Falling Profits: Yahoo Takes a Beating Amid a steadily worsening climate, Yahoo takes a hit in third quarter on slowing ad spending. |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
Search Engine Watch
January 29, 2009
Cameron Jonsson |
What's a Yahoo Advertiser to Do? The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers...but a small change in the program could make it work for everyone. |
The Motley Fool
May 16, 2008
Rick Aristotle Munarriz |
Ads to the Bone at Yahoo! Yahoo! grows its display advertising business by teaming up with ad agency giant WPP. |
InternetNews
April 21, 2009
Kenneth Corbin |
More Layoffs at Yahoo as Profits Fall 78% Yahoo is trimming costs in the face of continued slowdown in ad spending. |
The Motley Fool
December 4, 2007
Ryan Fuhrmann |
Dueling Fools: Yahoo! Bull The bullish argument on Yahoo! is that it is starting to look like it will emerge from its slowdown. |
Information Today
April 16, 2012
Phil Britt |
Yahoo! Reorganization Doesn't Address Company Problems: Analysts Yahoo! is reorganizing the company's management structure in an attempt to put the company back on track and to stop the decline in the company's business, but analysts don't think the changes will mean much. |
InternetNews
June 21, 2007
Nicholas Carlson |
Yahoo Scores Rivals.com This week, Yahoo announced it bought Rivals.com, a network of over 150 sports sites dedicated to college and high school sports, primarily football and basketball. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
InternetNews
March 18, 2008 |
Yahoo Forecasts Growth, Stands Firm on Microsoft As Microsoft's takeover attempt ensues, Yahoo avows financial health for the future. |
Information Today
July 21, 2003
Paula J. Hane |
Yahoo! to Buy Overture for $1.6 Billion Yahoo!, one of the first subject directories on the Web and now a major search portal, has announced it will purchase the commercial search company, Overture Services, Inc., which specializes in Web advertising and operates the AltaVista.com and AlltheWeb.com sites. |
Wired
February 2007
Fred Vogelstein |
How Yahoo Blew It Selling ads against search -- it seemed like such a simple thing. But while CEO Terry Semel fumbled and bumbled, Google pulled ahead. |
InternetNews
July 22, 2009
Kenneth Corbin |
Yahoo: Looking Up After Mixed Second Quarter? Analysts note Web pioneer ramping up focus on display ads, potentially laying the groundwork for a search deal with Microsoft. |
The Motley Fool
May 21, 2009
Rick Aristotle Munarriz |
Hop Inside Yahoo!'s Shopping Bag Yahoo! knows it can't succeed alone. Now it's time to see which companies the search giant's willing to buy at a respectable premium. |
Search Engine Watch
July 30, 2010
Duncan Parry |
Will the Bing & Yahoo Search Alliance Succeed? What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications for search advertising and mobile? We break it all down. |
InternetNews
March 1, 2005
Susan Kuchinskas |
Yahoo Opens Up to Developers Release of APIs allows developers to build applications that take advantage of Yahoo's technology and services. Yahoo is also rebranding Overture and launching a new Advertising Solutions Center. |
The Motley Fool
December 16, 2009
Rick Aristotle Munarriz |
Bing and Google Crush Yahoo! Again Yahoo! continues to lose ground to its larger rivals. |
BusinessWeek
September 19, 2005 |
Building Yahoo's New Front Door The user-interface guru known for his work at Apple and Amazon.com joined Yahoo and has some big changes in store for the site -- including making it fun again and lessening some of the clutter. |
The Motley Fool
January 14, 2008
Adam J. Wiederman |
Worst Stock for 2008: Yahoo! This analyst feels that Yahoo! simply cannot compete against Google, and has chosen Yahoo! to be the worst stock of 2008. |
The Motley Fool
July 3, 2007
Rick Aristotle Munarriz |
SmartAds or Sad Marts for Yahoo! The online giant smartens up its display ads. It would be great for investors to see Yahoo! milk more from every page it serves. |
