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Search Engine Watch
February 19, 2002
Danny Sullivan |
Direct Navigation To Sites Rules, But Search Engines Remain Important A new release from StatMarket has found that web users are more likely to find web sites through direct navigation than a year ago, but this gain hasn't been at the expense of search engine usage...   |
Search Engine Watch
February 6, 2001
Danny Sullivan |
The End For Search Engines? The impending closure of Go only underscores the dramatic changes that have been taking place among the major search engines. Money is tight; new revenue is being sought anywhere, and no one seems guaranteed a future. Will your favorite search engine be around tomorrow? |
ONLINE
Jan/Feb 2002
Marydee Ojala |
Search Soirees I am constantly struck by the difference between what people can do with search engines and what they actually do. It boils down to this: advanced search engine features go largely unused... |
Search Engine Watch
January 3, 2001
Danny Sullivan |
Survey Finds Search Engine Referrals Low New statistics from WebSideStory's StatMarket service show that search engines generate only 7 percent of traffic to web sites, far below the leading methods of direct navigation or following links. The low figure is very surprising... |
Search Engine Watch
April 4, 2000 |
Search Satisfaction And Behavior Results Released Every three months, some users at the major search engines are selected randomly by NPD and asked about their visits. The results are fascinating, but they've not been available to the general public until now.
The survey is funded and conducted on behalf of the major search engines, and the results have been used for their own internal purposes.... |
Search Engine Watch
August 19, 2010
Jason Tabeling |
The Growing Importance of Search Networks and Partnerships Understand traffic sources and how the search engines are set up. Out-optimize your competition. Maximize your accounts. |
Search Engine Watch
December 30, 2008
Aaron Shear |
Taking a Small Business to the Big Time Through Search Whether you are selling products or services to your customers online, search can drive an incredible amount of traffic to your site. |
Search Engine Watch
April 4, 2000 |
Making Search Sticky EoExchange powers subject-specific search engines for a variety of web sites, such as American Banker and Red Herring. Now the company has announced page monitoring tools that can be integrated into those results.... |
Search Engine Watch
May 23, 2001
Danny Sullivan |
Meta Search Or Meta Ads? A review of meta search services shows that some are providing results where more than half of their listings are paid links. A guide to what's paid, what's not and how to get the most from your meta search service... |
Search Engine Watch
March 29, 2005
Eric Ward |
Looking for Links In All The Wrong Places? In their frenzy to build links to curry favor with the major search engines, web site owners miss a far more important audience that's increasingly turning to topical search sites. |
Search Engine Watch
August 24, 2010
Eric Enge |
Why You Shouldn't Pursue the Long Tail Don't optimize only for the long tail. Instead, build a site that search engines will view as "trusted" to capitalize and grow traffic over time. |
Search Engine Watch
January 24, 2005
Chris Sherman |
Survey: Searchers are Confident, Satisfied & Clueless The vast majority of searchers say they are confident about their searching skills and are successful at finding what they're looking for far more often than not, yet most don't understand how search engines work or present results. |
Search Engine Watch
March 3, 2000 |
Search Sites Springing Up An entire crop of new search resources has been springing up over the past few months. Here's a short guide to various new, updated and existing sites you might like to check out. |
Search Engine Watch
October 16, 2009
Marc Poirier |
Evaluating Second Tier PPC Search Engines So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines. |
Search Engine Watch
September 4, 2000
Danny Sullivan |
Monetizing The Search Monetizing the search means making money in some way off the search results you present. More than ever, monetizing the search is a concern for the search engines. |
ONLINE
May/Jun 2002
Greg R. Notess |
Dead Search Engines There have been major and significant changes in the search engine industry over the past few years, with surprising announcements almost every month. While most of the search engines' domains remain active, the actual state of the search engines is quite different... |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Google Tops In Search Hours Ratings What's the most popular search engine? There's a new metric available for determining this, the total number of search hours users spend at a site, a figure that sees Google leading by far over other search engines |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Time For The Search Dividend? We may be seeing the beginning of a search dividend coming to searchers, now that several of the major search engines are maturing their new business models... |
Search Engine Watch
August 2, 1999 |
Search Engine Coverage Study Published In 1998, a landmark study published in Science magazine found that search engines fell well-short of listing everything on the web. Last month, a repeat to this study was published. Once again, search engines were found to contain only a small percentage of the web pages available. |
InternetNews
August 19, 2008
Kenneth Corbin |
Study: Google Tops in e-Business Satisfaction Customer satisfaction with Web-content services are on the rise, while researchers claim portals are losing out to search engines. |
InternetNews
August 2, 2005
Susan Kuchinskas |
Dogpile: Search Engines Don't Have Much in Common Users of the meta-search service can now see results from MSN Search in addition to results from Google, Yahoo, Ask Jeeves and MSN Search. As part of its announcement, Dogpile demonstrated the diversity of results across the engines. |
Search Engine Watch
March 31, 2009
Mark Jackson |
3 Keys to a Successful Web Presence A sound organic search strategy should be the core of every business's marketing efforts, but being found is just the beginning. |
Search Engine Watch
June 15, 2006
Sullivan & Sherman |
Getting The New York Times More Search Engine Friendly Online newspapers have often ignored search engines, or viewed them with mistrust, relying on the power of their brands to drive traffic. That attitude is changing dramatically at the New York Times -- and with powerful effect. |
InternetNews
February 15, 2006
David Miller |
Search Engines Here to Convert You A new study reveals demographic differences among users making purchases at different search engines. |
Search Engine Watch
May 11, 2009
Ron Jones |
Search Engine Submission 101, Part 1 This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows. |
Search Engine Watch
May 14, 2004
Danny Sullivan |
Return To The Sad Days Of More Than A Search Engine? Yahoo says it is "more than a search engine" in the same week Google adds a new portal feature. Are the sad days of search being a neglected child about to return? |
T.H.E. Journal
August 2002
Killmer & Koppel |
So Much Information, So Little Time Evaluating web resources with search engines |
AskMen.com
January 31, 2001
Justin Becker |
How To: Use Search Engines Well, no need to feel lost anymore -- here is a map of which search engines I highly recommend, and which ones to use for specific searches. And since information is power, you'll feel like king of the world in no time... |
Search Engine Watch
June 30, 2004
Grant Crowell |
Public Relations Via Search Engines Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners. |
IEEE Spectrum
February 2006
Menczer et al. |
Googlearchy or Googlocracy? While search engines do not make for a level playing field, their use partially mitigates the rich-get-richer nature of the Web, giving new sites an increased chance of being discovered, as long as they are about specific topics that match the interests of users. |
ONLINE
May 2000
Greg R. Notess |
Search Engine Update AltaVista adds related pages link; Ask Jeeves acquires Direct Hit; New Intelliseek BullsEye Pro 2; Dialog releases WebCheck, etc. |
Search Engine Watch
December 31, 2008
Eric Enge |
Use Caution When Growing Your Site Thinking of dropping 100,000 new pages onto your 20,000-page site? Think again, as this may be a horrible idea. |
Search Engine Watch
March 5, 2001
Danny Sullivan |
Being Search Boxed To Death General purpose search engines often can do many different jobs. Nevertheless, your results might be better if you turn to a vertical tool. This may be the year that the general purpose search engines finally figure out a way to get the right vertical tools into the hands of their users... |
T.H.E. Journal
February 2002 |
Library of Congress Launches International Resources Guide The Library of Congress has launched a new online international project called Portals to the World, a guide to Internet resources dealing with the countries and regions of the world... |
Search Engine Watch
February 3, 2000 |
Voila Covers Europe, Reaches To The US Most of the major US-based search engines have established European editions over the past three years. Yahoo France, AltaVista Sweden and Lycos Germany are just some of the many examples. But one European player has been just as busy: Voila. |
Search Engine Watch
March 3, 2000 |
Wild About WAP Why use a WAP search engine? First, using an ordinary search engine through a wireless device may not be possible or inconvenient. WAP search engines should be designed for low-bandwidth and small screen viewing. |
InternetNews
February 28, 2005
Rob McGann |
Majority of Searchers Use Multiple Search Engines What are the most popular search engines? |
InternetNews
October 11, 2005
Susan Kuchinskas |
Search is Key to Online Shopping Most Americans use search for product research, study shows. |
Search Engine Watch
June 16, 2009
Eric Enge |
Combining Trust and Relevance When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What's that mean for new sections of a trusted Web site? |
Search Engine Watch
December 5, 2002
Danny Sullivan |
In Search Of The Relevancy Figure Where are the relevancy figures? While relevancy is the most important "feature" a search engine can offer, there sadly remains no widely-accepted measure of how relevant the different search engines are. Turning relevancy into an easily digested figure is a huge, but necessary, challenge. |
Search Engine Watch
September 29, 2004
Shari Thurow |
Shopping Search Tactics Shopping search engines make it easy for people to research and buy products. They can also be a powerful and cost-effective customer acquisition channel for merchants. |
Search Engine Watch
September 3, 2002
Danny Sullivan |
German Search Engine Resources Resources that should be useful to anyone who is a German speaker or interested in German search engines. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Search Engine Watch
April 4, 2000 |
The Vortals Are Coming! The Vortals Are Coming! Specialty search engines, topical search engines, vertical portals or "vortals" -- these are web sites which focus on particular topics and which especially allow you to search for information relating to those topics.... |
Search Engine Watch
August 2, 2000
Danny Sullivan |
Invisible Web Gets Deeper A new study estimates that the inaccessible part of the web is about 500 times larger than what search engines already provide access to. |
Search Engine Watch
February 9, 2011
Simon Heseltine |
Is Syndication Killing Your Rankings? An 8 Point SEO Inspection Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals. |
Search Engine Watch
October 31, 2006
Chris Sherman |
Rampant Malpractice Among Health Searchers Although most internet users turn to general-purpose search engines to find health related information, the majority don't bother to check the source and date of the information they find, according to a new study from the Pew Internet Project. |
Search Engine Watch
March 10, 2009
Aaron Shear |
Accessibility Can Be Profitable More than ever, it's so very important that a Web site be created for everyone, including those who are blind or disabled. Not only will you get more search engine traffic, you'll gain users that may be a valuable part of your revenue stream. |
| Knowledge@Wharton |
A Search for Google's Success Turns Up Two Words: Trust and Technology With a combination of top-quality search service and high credibility among users, Google offers some valuable business lessons - not just for search engines but for other types of Internet services as well... |
Search Engine Watch
August 2, 2001
Danny Sullivan |
Search Engine Marketing Finally Getting Respect To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages... |
