| Similar Articles |
|---|
 |
InternetNews
June 19, 2009
David Needle |
Microsoft in NBC Deal to Supply Ad System NBC is looking for Microsoft to help it identify the best potential audience for the least cost.   |
Search Engine Watch
July 11, 2008
Michael Boland |
What Can TV Learn from Search? A few television and cable companies appear to have taken a page from the online marketing playbook. It's not just effective placement, but direct response capability that has made search marketing shine. |
InternetNews
November 24, 2009 |
Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement. |
The Motley Fool
June 25, 2007
Anders Bylund |
"Live +3" Is the New Currency TV advertising is changing, and the networks had better keep up. Fortunately, they're trying to. |
Bank Technology News
December 2009
John Adams |
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. |
The Motley Fool
November 18, 2004
Rich Duprey |
TiVo Pauses Fast-Forwarding New technology will still allow advertising to get through to viewers. |
BusinessWeek
May 1, 2006
Jon Fine |
A Billboard In Your Pocket Cell phones and iPods may be the next frontier for product placement. |
U.S. Banker
August 2004
Matthew de Paula |
Can Credit Cards Star On the Silver Screen? Visa and American Express are among the first financial services firms to experiment with embedding products in TV programs and movies, blurring the line between ads and entertainment. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
The Motley Fool
June 14, 2010
Jim Mueller |
Disney Is Getting Dangerous Disney's shift away from studio revenue and toward media, relying more and more on television advertising and fees paid by cable operators, might have come at the worst possible time. |
CRM
September 2010
Juan Martinez |
Putting the Pieces in All the Right Places It's been nearly three decades since a little movie made Reese's Pieces a household name. Have product-placement marketers learned anything since then? |
The Motley Fool
June 29, 2005
Alyce Lomax |
Lights, Camera, Amazon Will the Web giant's online film festivals win customers' love? |
Reason
February 2009
Brian Doherty |
Product Displacement Thanks to technologies that increase consumer choice and control, TV viewers are freer than ever from the intrusion of annoying ads. Not surprisingly, product placement in TV shows is on the rise. |
Inc.
March 2008
Adam Bluestein |
Prime-Time Exposure How companies can make a splash in the big-money world of TV product placement - without spending a dime. |
IEEE Spectrum
July 2011
Jonathan B. Spira |
Internet TV: Almost Ready for Prime Time One television watcher's search for the perfect IPTV service |
The Motley Fool
October 13, 2005
Alyce Lomax |
And Now, a Plot Line From Your Sponsor Product placement seems destined to increase, but will it work with today's viewers? |
Inc.
October 2004
Ellen Neuborne |
Ready for Your Product's Close-up? The rules of product placement are changing. Here's how to land a starring role for your firm. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Salon.com
August 23, 2000
Joyce Millman |
To the last "Survivor"! In an age when no secret is safe, the reality show kept us guessing. |
The Motley Fool
September 29, 2009
Stephen Mauzy |
Don't Write Off the Television Stocks Video didn't kill the radio star, nor will the Internet kill the television star. |
