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Opening The (Birch)box Founded in 2010, Birchbox has ballooned into a multifaceted, international retail business that pulls in an estimated $170 million a year. |
Fast Company February 2011 Suzy Evans |
Marketing Makeover: How Birchbox Sells Benefit, Kiehl's, Marc Jacobs, and More Birchbox aims to help the $52 billion beauty business learn which free trials become full-size sales. |
Fast Company Lindsay LaVine |
What Happened When Birchbox's Founders Refused To Take No For An Answer With thousands of beauty products in the marketplace, Birchbox is a website that "cuts through the clutter" by sending samples of beauty and lifestyle products to paying customers, carefully curated and personalized based on their profiles. |
Fast Company February 2016 Nicole LaPorte |
How Ipsy Founder Michelle Phan Is Using Influencers To Reinvent The Cosmetics Industry Since 2007, when she started making videos of herself applying makeup in her bedroom and uploading them to YouTube, she has amassed a following of more than 8 million subscribers. |
CRM June 2014 Sarah Sluis |
Beauty Marketers Must Put Their Best Face Forward Five tips from industry experts to help make over your customer engagement efforts. |
CRM December 2014 Paul Korzeniowski |
Subscription Services Can Revamp Business But Challenge Contact Centers A new business model takes shape, where consumers rent goods and services rather than buy them. |
CRM October 13, 2010 Juan Martinez |
Geico Named DMA's Marketer of the Year Direct Marketing Association 2010 -- Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora. |
Fast Company November 2014 Jennifer Keishin Armstrong |
Tyra Banks: "Now I understand the importance of hiring really strong people" Tyra Banks is interviewed about her upcoming launch of Tyra beauty products. |