| Similar Articles |
|---|
 |
HBS Working Knowledge
March 26, 2012
Carmen Nobel |
What Neuroscience Tells Us About Consumer Desire It's easy for businesses to keep track of what we buy, but harder to figure out why. Enter a nascent field called neuromarketing, which uses the tools of neuroscience to determine why we prefer some products over others.   |
HBS Working Knowledge
February 26, 2014
Carmen Nobel |
How Grocery Bags Manipulate Your Mind People who bring personal shopping bags to the grocery store are more likely to buy organic items -- but also to treat themselves to ice cream and cookies, according to new research by Uma R. Karmarkar and Bryan Bollinger. |
HBS Working Knowledge
February 11, 2013
Carmen Nobel |
Neuroeconomics: Eyes, Brain, Business Economists have been paying increasing attention to how the brain works. Christine Looser discusses her research on how the brain detects aliveness and the possible implications for organizations and advertisers. |
Popular Mechanics
November 2007
Jeff Wise |
Thought Police: How Brain Scans Could Invade Your Private Life In the past decade, a wave of researchers using scans has laid bare the rough schematics of how our brains handle fear, memory, risk-taking, romantic love and other mental processes. Soon, the technology could go even further, pulling back the curtain guarding our most private selves. |
CRM
January 2010
Jessica Tsai |
Are You Smarter Than a Neuromarketer Companies have always aimed for the customer's heart, but the head may make a better target. |
Scientific American
July 2007
Michael Shermer |
The Prospects for Homo economicus A new fMRI study debunks the myth that we are rational-utility money maximizers. |
InternetNews
October 16, 2008
Kenneth Corbin |
Point, Click, Save Your Brain New study suggests link between Internet activity and mental acuity. |
HBS Working Knowledge
May 5, 2014
Carmen Nobel |
Reflecting on Work Improves Job Performance New research by Francesca Gino, Gary Pisano, and colleagues shows that taking time to reflect on our work improves job performance in the long run. |
BusinessWeek
April 19, 2004
Joan O'C. Hamilton |
Journey To The Center Of The Mind "Functional" MRI is yielding a clearer picture of what thoughts look like |
IEEE Spectrum
May 2013
Eliza Strickland |
A Wiring Diagram of the Brain Advances in medical imaging allow the Human Connectome Project to map neural connections |
BusinessWeek
July 23, 2007
Jena McGregor |
The Business Brain In Close-Up Can neuroscience offer insights into the 'soft' art of leadership? |
IEEE Spectrum
August 2010
Mark Harris |
MRI Lie Detectors Can magnetic-resonance imaging show whether people are telling the truth? |
Wired
August 2001
Jennifer Kahn |
Let's Make Your Head Interactive The Human Brain Project is combining wet anatomy with next-gen scanning, imaging, and networking to give neuroscience a revolutionary new tool -- the globally accessible online mind... |
Technology Research News
October 3, 2005
Eric Smally |
USC's Michael Arbib The Fletcher Jones Professor of Computer Science shares his views on trends in science and technology, his work, and the links between technology, neuroscience, and behavior. |
Scientific American
August 2008
Gary Stix |
Can fMRI Really Tell if You're Lying? Will brain scans ever be able to tell if you're really being deceptive? |
Wired
January 2006
Steve Silberman |
Don't Even Think About Lying How brain scans are reinventing the science of lie detection. |
Wired
May 19, 2008
Daniel Carlat |
Brain Scans as Mind Readers? Don't Believe the Hype Can Spect scans of the brain really show our mind in action, or are we allowing ourselves to be seduced by images that may actually tell us very little? |
Teacher Magazine
May 2000 |
Brainiacs While fanfare may feed the egos of brain researchers, it worries them, too. According to some scientists, brain research is being oversimplified, misinterpreted, and, most troubling, misapplied. |
BusinessWeek
March 28, 2005
Peter Coy |
Why Logic Often Takes A Backseat By linking economic behavior to brain activity rather than rational decision-making, neuroeconomics may finally supply the model that knocks mainstream economics off its throne. |
IEEE Spectrum
May 2012
Mark Anderson |
This Is Your Brain on fMRI The science of mind reading is further along than you might think |
Salon.com
September 30, 2002
Matthew Blakeslee |
Madison Avenue and your brain New advances in neuroscience are explaining why people just do it, exactly as they're told to, when that commercial comes on. |
Fast Company
October 2008
Gregory Berns |
Neuroscience Sheds New Light on Creativity What neuroscience reveals about how to come up with new ideas. |
HBS Working Knowledge
November 5, 2014
James Heskett |
Are We Entering an Era of Neuromanagement? Will you be taking a brain-scan for your next job interview? What is the emerging world of neuromanagement and what does it mean? |
Popular Mechanics
July 27, 2009
Joe Pappalardo |
Neuroscientist's Research Holds Clues About Short-Term Memory Last year, Raja Parasuraman was conducting a study of brain function among 650 participants at George Mason University in Virginia, when he stumbled across what he calls a "cognitive superstar." |
Inc.
May 2009
Leigh Buchanan |
Charles Jacobs Goes Inside the Entrepreneur's Brain Leading corporate consultant, Charles Jacobs discusses how brain structure can impact business management. |
Popular Mechanics
June 1, 2009
Joe Pappalardo |
Brain Man: Questions for Neuroergonomics Expert Raja Parasuraman It's a merger of neuroscience, the study of the brain, with ergonomics, the study of how to design systems and technologies to be more compatible with what we know about human capabilities and limitations. |
Entrepreneur
January 2006
Mark Henricks |
Gray Matters As science unlocks more and more of your brain's secrets, learn how harnessing the power of your greatest asset can create a more productive, more persuasive, more competitive business. |
Wired
March 23, 2009
Jonah Lehrer |
Scientists Map the Brain, Gene by Gene I'm in the dissection room of the Allen Institute for Brain Science in Seattle, and the scientist next to me is in a hurry. |
