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Fast Company
September 2001
Charles Fishman |
Why Can't Lego Click? The giant Danish toymaker has a history and a reputation that most companies can only dream of. Yet its efforts to change and grow with the times just won't click...   |
Fast Company
February 2015
Jonathan Ringen |
How Lego Became The Apple Of Toys Every September, a group of around 50 Lego employees descends upon Spain's Mediterranean coast, armed with sunblock, huge bins of Lego bricks, and a decade's worth of research into the ways children play. |
The Motley Fool
January 23, 2004
Rich Smith |
Lego Adrift in Space Danish toy maker Lego needs to get back to basics if it is to return to profitability. |
Fast Company
September 2005
Michael A. Prospero |
Brick by Brick: Lego's New Building Blocks If you design it, they'll help you build it. Lego is the latest company to try mass customization. |
IEEE Spectrum
July 2010
David Kushner |
Building the Lego Universe Online Lego tries to construct a new empire with pixels, not plastic |
HBS Working Knowledge
April 5, 2004
Susan Young |
Toy Story: Educational Products Paying Off If you're not a kid, the toy industry can be brutal. One bright spot is the educational market. Harvard Business School graduates share their experiences at LEGO, Cranium, and Neurosmith. |
PC Magazine
November 2, 2005
Neil J. Rubenking |
Lego Factory Lego Factory seems like every kid's dream -- design your own model using the free Lego Digital Designer, then build it in real life. |
HBS Working Knowledge
July 23, 2014
Dina Gerdeman |
Innovation is Magic. Really When Stefan Thomke teaches students how to manage innovation and creativity, he turns to an unexpected source: Magician Jason Randal. |
Wired
February 2006
Brendan I. Koerner |
Geeks in Toyland Lego built a global empire out of little plastic blocks, then conquered the wired world with a robot kit called Mindstorms. So when the time came for an upgrade, they turned to their obsessed fans and rewrote the rules of the innovation game. |
Fast Company
September 14, 2011
Rachel Z. Arndt |
Legoland To celebrate Lego and all of toyland, we take a nostalgic look at the last century in popular playthings. |
The Motley Fool
October 11, 2004
Rich Duprey |
Let Go My LEGO! The world's fourth-largest toymaker is hit with price-fixing charges. |
Fast Company
Martin Lindstrom |
What Tomorrow's Schools Can Learn From Lego Today The physical school, with a teacher in a classroom, brings fundamental values to the table. But how to deliver those values? My years with Lego have taught me the answer is almost always a combination of virtual and physical. |
U.S. CPSC
September 20, 2006 |
LEGO Recalls Toy Trucks Due to Puncture Hazard to Young Children The plastic wheels on the truck can detach and expose a metal axle, posing a puncture hazard to young children. |
BusinessWeek
September 4, 2006
Stephen H. Wildstrom |
Brainier Robots, Brainier Kids? LEGO's robot kit could help spark an early interest in science. |
Fast Company
Neal Ungerleider |
Lego Launches A "Minecraft" Of Its Own For just $14.99, you can now play Lego's own version of the world-building game Minecraft. |
Chemistry World
November 29, 2012
David Bradley |
Lego-like DNA bricks are child's play DNA building blocks have been pieced together to form a multitude of Lego-like bricks by researchers at Harvard University and Massachusetts Institute of Technology in the US. |
BusinessWeek
November 29, 2004
Christopher Palmeri |
March Of The Toys -- Out Of The Toy Section Faced with a shrinking pool of traditional toy stores and the growing domination of the business by giant discount chains, both large and small players in the $20 billion-a-year toy industry are rushing to stock the aisles of nontraditional outlets. |
IEEE Spectrum
July 2010 |
Making a Living Building Lego Sculptures Artist Nathan Sawaya has built life-size Lego creations for IEEE Spectrum and Donald Trump |
