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PC Magazine
November 2, 2005
Neil J. Rubenking |
Lego Factory Lego Factory seems like every kid's dream -- design your own model using the free Lego Digital Designer, then build it in real life.   |
IEEE Spectrum
July 2010
David Kushner |
Building the Lego Universe Online Lego tries to construct a new empire with pixels, not plastic |
Fast Company
September 2005
Michael A. Prospero |
Brick by Brick: Lego's New Building Blocks If you design it, they'll help you build it. Lego is the latest company to try mass customization. |
Fast Company
September 2001
Charles Fishman |
Why Can't Lego Click? The giant Danish toymaker has a history and a reputation that most companies can only dream of. Yet its efforts to change and grow with the times just won't click... |
Chemistry World
November 29, 2012
David Bradley |
Lego-like DNA bricks are child's play DNA building blocks have been pieced together to form a multitude of Lego-like bricks by researchers at Harvard University and Massachusetts Institute of Technology in the US. |
Fast Company
February 2015
Jonathan Ringen |
How Lego Became The Apple Of Toys Every September, a group of around 50 Lego employees descends upon Spain's Mediterranean coast, armed with sunblock, huge bins of Lego bricks, and a decade's worth of research into the ways children play. |
Fast Company
Neal Ungerleider |
Lego Launches A "Minecraft" Of Its Own For just $14.99, you can now play Lego's own version of the world-building game Minecraft. |
U.S. CPSC
September 20, 2006 |
LEGO Recalls Toy Trucks Due to Puncture Hazard to Young Children The plastic wheels on the truck can detach and expose a metal axle, posing a puncture hazard to young children. |
Wired
February 2006
Brendan I. Koerner |
Geeks in Toyland Lego built a global empire out of little plastic blocks, then conquered the wired world with a robot kit called Mindstorms. So when the time came for an upgrade, they turned to their obsessed fans and rewrote the rules of the innovation game. |
PC Magazine
February 8, 2006
Joel Durham |
Build Your Own PC Build your own PC with our easy-to-follow guide. |
HBS Working Knowledge
March 18, 2013
Maggie Starvish |
HBS Cases: LEGO LEGO toys have captivated children and their parents for 80 years. But managing the enterprise has not always been fun and games. Professor Stefan H. Thomke explains the lessons behind a new case on the company. |
