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CIO
October 4, 2010
Thomas Wailgum |
CMOs and CIOs: Can This Relationship Be Saved? Both of you understand the importance of digital marketing to your company - but CIOs and CMOs are not speaking the same language or playing well together, new research shows. CIOs should take the initiative now, or suffer when the CMO does an end-run around IT.   |
CIO
August 29, 2011
Michael Friedenberg |
CEOs Brace for the Return of Shadow IT As CEOs press for growth and business leaders find opportunity all around them, an old IT nemesis is back - rogue consumer devices. |
CIO
June 8, 2012
Maryfran Johnson |
Can We Get A CIO-CMO Do-Over? CIO magazine's editor in chief discusses our June 15 cover story on the CIO-CMO relationship and why, despite the potential for animosity, there is a big benefit in learning to get along. |
CIO
July 23, 2014
Tom Kaneshige |
CIO-CMO Marriage Strained, But Can Be Saved Like any relationship, the one between CIOs and CMOs requires trust and empathy to succeed. According to research from Accenture, there's still a ways to go for the marriage to become a happy union. |
CIO
June 13, 2014 |
How Leading CIOs Deal With Shadow IT Circumventing IT is easier than ever. These CIOs are minimizing risks while reaping some rewards. |
CIO
August 31, 2011
Maryfran Johnson |
Three Steps to Combatting Rogue IT CIOs need to be more yes-oriented when it comes to embracing consumer tech and the tech demands of their internal customers. |
CIO
October 15, 2008
Robert Fecteau |
Teaching Future CIOs the Ropes The CIO of BAE Systems' Customer Solutions group shares his method for encouraging and training potential successors. |
The Motley Fool
July 7, 2004
Phil Wohl |
Accenture's Balancing Act The large consulting firm is holding steady in the face of ever-changing demand. The company reported third-quarter earnings of $0.37 per share that were in line with the analysts' estimate and $0.09 better than last year's results. |
CIO
October 28, 2011
Stephanie Overby |
8 Ways to Make Peace With Your CMO CIOs and CMOs may be the enterprise odd couple, but social media, mobile and Web-interaction models mean they really need to learn to get along. Business strategy depends on it. |
CIO
August 26, 2014 |
Calling a Truce in CIO-CMO Budget Battles Although tech spending power is expanding for CMOs, CIO magazine's publisher, Adam Dennison, sees the major influence over IT budgets staying in the hands of CIOs. |
CRM
June 3, 2013
Maria Minsker |
B2B Marketers Embrace Expanding Roles A new study suggests CRM vendors should take notice. Business-to-business marketing leaders are taking on responsiblities they have never had to before, including managing social media on a regular basis. |
CRM
December 5, 2014
Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
CRM
June 20, 2014
Sarah Sluis |
CMOs See Analytics, Real-Time Campaigns, and Mobile Investments Ahead While marketers agree that their field is undergoing huge changes, they have different opinions about what marketing will look at the end of the next five years. |
CIO
August 28, 2013
Adam Dennison |
New Role for the CIO: Chief Process Officer? CIO's Publisher wonders why all the burdens of IT process-creating and policy-making for new technologies must fall on the CIO's shoulders. Should vendors be stepping up to help? |
CRM
August 2014
Sarah Sluis |
Consumers Fear Data Insecurity 87 percent of survey respondents state their information is not adequately protected. |
CRM
February 8, 2013
Lou Guercia |
When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
CRM
July 2014
Maria Minsker |
Disruptive Digital Technologies Shake Up the C-Suite As the roles of top executives evolve, new positions emerge to fill the gaps. |
CIO
November 19, 2010
Maryfran Johnson |
Why CIOs Should Friend CMOs The CMO is still a ways off your radar screen. With the rise in the influence of social media on your business, it's time to get better acquainted. |
