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Fast Company
October 2010
Rick Tetzeli
Portrait of the Rapper as a Young Marketer: How K'naan Delivered on Coca-Cola's $300 Million Bet Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever. The company Was right, And it may have launched a new star. Or not. mark for My Articles similar articles
BusinessWeek
July 15, 2010
Duane Stanford
Coke's World Cup Song is a Marketing Winner Wavin' the Flag has boosted sales and light-heartedly tied its brand to things young consumers care about - soccer and pop music. mark for My Articles similar articles
Fast Company
February 2014
Danielle Sacks
Troy Carter: Fired By Lady Gaga And Loving It He earned a reputation as a branding genius for his work with Gaga, but like any megasuccessful manager, he was bolstered by her once-in-a-lifetime talent. He's ready to be known for something else. mark for My Articles similar articles