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Outside
April 2002
Rob Walker |
Bull Market How does a caffeine-loaded energy drink become a billion-dollar brand? Red Bull's creators inject their product with the adrenaline-by-association of extreme sports, and they never stop in the quest for buzz...   |
Salon.com
February 2, 2001
Jeff Edwards |
Liquid cocaine How hype and urban legend made Red Bull into a commercial cocktail juggernaut... |
Food Processing
August 2008 |
Red Bull kicks up the cola market New Red Bull Simply Cola claims to be the only cola that contains both the original kola nut and the coca leaf, and it has a kick with slightly more caffeine than traditional colas. |
Wired
June 26, 2007
Patrick Di Justo |
What's Inside: Red Bull A list of ingredients and what they are doing when you down a can of Red Bull. |
The Motley Fool
February 4, 2009
Rick Aristotle Munarriz |
Death by Energy Drink ... or Not Red Bull is at the scene of a tragic crime, so be on the lookout for energy drink stocks. |
CRM
August 1, 2006
Jessica Sebor |
Seeing Red Over Broken Wings The marketing of energy drinks to four-year-olds cues questions of social responsibility. If consumers let irresponsible marketing slide, the question still remains: Does that make selling possibly dangerous products right? |
Boating
May 2003
Joe Friedman |
Just Do It! 50 Things Every Boater's Gotta Try |
The Motley Fool
October 27, 2004
Brian Gorman |
Coke's Misspent Energy The company needs to focus on its core brand rather than launching new products. |
High on Adventure
December 2003
Billy Anderson |
Pamplona's Running of the Bulls Back home, long after the event, I fondly remember my brush with death. Los Sanfermines is still as popular as ever with Spaniards and tourists alike, and when I see it on TV or in the newspaper I proudly say to those around me, "I was there, man! I did that." |
