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Food Processing December 2005 Ashman & Beckley |
Product Spotlight: A calorie-burning cola? Elite FX combines spiced-up flavors with vitamins and a proprietary thermogenic blend to produce Celsius, a carbonated soft drink it claims can burn calories. |
BusinessWeek May 19, 2011 Duff McDonald |
Red Bull's Billionaire Maniac Dietrich Mateschitz is making a bold move into TV, movies, and magazines. What's the visionary behind a $5 billion-a-year soft-drink empire doing in the media business? Just what he's always done: having a blast |
Outside April 2002 Rob Walker |
Bull Market How does a caffeine-loaded energy drink become a billion-dollar brand? Red Bull's creators inject their product with the adrenaline-by-association of extreme sports, and they never stop in the quest for buzz... |
The Motley Fool October 27, 2004 Brian Gorman |
Coke's Misspent Energy The company needs to focus on its core brand rather than launching new products. |
DailyCandy March 8, 2006 |
Contact High SpazzStick is a lip balm formulated with copious amounts of caffeine and made in tasty flavors like vanilla toffee and cool mint. |
Science News August 25, 2007 Janet Raloff |
Food for Thought: Measuring Soft Drinks' Jolt Researchers report what most soft-drink labels don't: how much caffeine is inside. See how your favorites stack up: Pepsi One... Diet Cheerwine... Tab... Diet Coke... etc. |
Chemistry World June 27, 2012 Laura Howes |
Coca Cola urged to cut out carcinogen US watchdog the Center for Science in the Public Interest says that Coca Cola from several countries, including Brazil, contains high levels of the carcinogen 4-methylimidazole. |
Science News October 28, 2006 Janet Raloff |
Cola May Weaken Women's Bones New research indicates that, in postmenopausal women, regular consumption of cola-flavored soft drinks may weaken bones. |
Salon.com February 2, 2001 Jeff Edwards |
Liquid cocaine How hype and urban legend made Red Bull into a commercial cocktail juggernaut... |
Wired June 26, 2007 Patrick Di Justo |
What's Inside: Red Bull A list of ingredients and what they are doing when you down a can of Red Bull. |
Fast Company June 2004 Alison Overholt |
A Jolt From the Past Don't let a lack of energy gum up the works. Jolt's caffeinated gum can help you chew more than you bite off. |