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Search Engine Watch
February 28, 2011
Ray "Catfish" Comstock |
The Canonical Tag Can Save You from the Duplicate Content Monster How the very useful rel="canonical" tag solves many common SEO problems that exist around duplicate content issues.   |
Search Engine Watch
January 30, 2011
Mark Jackson |
Search Engine Optimized vs. Search Engine Friendly Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly. |
Search Engine Watch
September 30, 2008
Mark Jackson |
Tin Foil Hat? I Have Mine On When Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive? |
Search Engine Watch
September 16, 2008
Mark Jackson |
Hosting Issues and SEO When it comes to server issues, many of us would rather not get into the down-and-dirty details. But knowing the basics of server response codes - and when to use them correctly - is critical for any competitive Webmaster or search marketer. |
Search Engine Watch
August 24, 2010
Gareth Owen |
Don't be Afraid of URL Links Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL. |
Search Engine Watch
February 17, 2009
Mark Jackson |
Ignorance: The Trouble with People Who Claim SEO is Snake Oil A response to a recent article claiming that SEO doesn't work, and that its practitioners are a bunch of snake oil salesmen. |
Search Engine Watch
November 4, 2008
Mark Jackson |
SEO Site Review: Custom Creations, Unlimited The author performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Like many Web sites, it isn't in bad shape from a SEO perspective, but it is a great example of the importance of the little things. |
Search Engine Watch
August 11, 2009
Eric Enge |
The 60 Minute SEO Site Audit Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an SEO audit for your web site in one hour or less. |
Search Engine Watch
January 27, 2009
Mark Jackson |
SEO Web Site Review: Water Filter Corner This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success. |
AFP eWire
October 20, 2008
Lynch & Habig |
Online Fundraising: Is Your Website Google-friendly? If you're trying to figure out what sure-fire steps you can take to bolster your fundraising efforts in the coming weeks and months, have you considered search engine optimization? |
Entrepreneur
June 2010
Mikal E. Belicove |
Here's Looking at You Make your site a better search engine target by optimizing your company's images. |
Search Engine Watch
January 4, 2000 |
FAST Upgrades Site FAST Search has upgraded its service to allow searching by language, added the ability to limit searches to title or URL text, and introduced new relevancy algorithms. |
Search Engine Watch
August 12, 2010
Peter van der Graaf |
Optimizing Your Existing Links Contacting your link partners can improve your link profile and rankings. Here are some helpful link building strategies, plus some pitfalls you'll want avoid. |
Search Engine Watch
December 29, 2008
Ron Jones |
SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so. |
Search Engine Watch
September 23, 2008
Aaron Shear |
Worried About the Economy? Why Not Try SEO? Often times, a simple rewrite of your URL structure can be enough to move your site into a position to be indexed by the search engines. |
Search Engine Watch
December 20, 2007
Eric Enge |
Search Engine Visibility and Site Crawlability, Part 2 During the recent SES Chicago show Laura Thieme and Matt Bailey provided a great overview of the major issues confronting dynamic web sites. |
Search Engine Watch
August 25, 2009
Eric Enge |
10 Common SEO Mistakes Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Ask Jeeves Launches Paid Inclusion For Teoma Ask Jeeves went live last month with a beta program that allows paid inclusion into the Teoma index... |
Search Engine Watch
January 24, 2011
Josh McCoy |
Designing an SEO Friendly URL Structure The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too! |
Searcher
September 2002
Tara Calishain |
URL Inclusion Programs New Revenue Generator for Search Engines |
Search Engine Watch
May 10, 2010
John Greer |
Managing Your Inventory Isn't Just for Overnight Stock Boys Make sure your customers (and search engines) can find what they're looking for on your website, whether or not you're still selling certain items. This will keep customers happy and loyal (and keep your site ranking). |
Search Engine Watch
February 3, 2009
Mark Jackson |
Using Search to Help you with Search Engine Optimization Link research can take time, but there are several ways you can use a search engine to find quality links. Today we'll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site. |
Entrepreneur
June 2010
Erin Weinger |
The Juice Behind Your Website The content management system - the powerful, behind-the-scenes operator - can make or break your site. Here's how to choose the right one. |
Search Engine Watch
September 15, 2009
Mark Jackson |
Redesigning Your Web Site? Don't Neglect SEO When a company redesigns their site, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your Web site. |
Search Engine Watch
December 22, 2008
Ron Jones |
SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO. |
Search Engine Watch
December 2, 2010
John Lynch |
Get Your SEO Firm Involved Before the Redesign Help swing internal debates and remove the possibility of additional development work after the launch by getting a sound SEO strategy in place early. |
Search Engine Watch
May 10, 2006
Anne Kennedy |
Curbing SEOs Who've Gone Wild When it comes to optimizing your website for search engines, when is "enough" enough? And why is overoptimization a problem? |
Search Engine Watch
September 13, 2010
Kaila Strong |
Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing). |
Search Engine Watch
January 20, 2011
P.J. Fusco |
Enterprise SEO: 3 Secrets to Scalable Success in 2011 Enterprises should allocate the bulk of their SEO budgets this year on realigning three core areas: CMS optimization, site speed, and social media marketing. |
Search Engine Watch
February 13, 2011
Mark Jackson |
10 Types of Helpful SEO Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success. |
Search Engine Watch
October 6, 2010
Simon Heseltine |
The 10 Step Site Migration Process Don't lose rankings and traffic levels when a website moves or shuts down. Here's how SEO teams should handle sites that are closing down permanently, moving to a new domain, or merging with another site. |
Search Engine Watch
September 22, 2010
Gareth Owen |
Improve Your Rankings by Removing Links SEOs and agencies need to consider not just how to build quality links for clients, but how to actively manage the link profile and ensure that the right links are being built. |
Search Engine Watch
April 14, 2011
Kristine Schachinger |
3 Website Exploits - Are You Protected? Examining three common attacks that can hurt your visitors and rankings, and tips on how to prevent your site from being hacked. |
Search Engine Watch
February 3, 2009
Carrie Hill |
Users and Search Engines Want the Same Things Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development. |
Search Engine Watch
September 26, 2008
Chris Boggs |
Common Problems with 404 Error Pages Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK." |
InternetNews
October 23, 2006
Nicholas Carlson |
Google Gets Social Search Religion Google's Custom Search Engine is for individuals, organizations or business that want to add customized Google Web Search to their Web site or blog. |
Search Engine Watch
October 19, 2010
Eric Enge |
5 Website Changes That Will Hurt Your SEO Significant modifications to your website can impact your short-term SEO efforts. Here's how to properly handle changes to the domain, URL structure, content, Whois record, and theme. |
Search Engine Watch
May 20, 2008
Mark Jackson |
Don't Hire a Butcher to do a Baker's Job - Part 2 If SEOs are bakers, then Web site designers are the butchers of the search engine world. Here are 13 questions customers need to ask their butchers. |
Search Engine Watch
October 8, 2010
Frank Watson |
Geo-Targeting Redirects: Cloaking or Better User Experience? Seems like Google still hasn't realized that some user experiences can be improved by particular redirects. |
Search Engine Watch
February 6, 2001
Danny Sullivan |
Inktomi's Free Add URL Penalty Submitting your page to Inktomi via the free Add URL pages of its partners such as HotBot causes them to incur a ranking penalty. Relax, it's not as bad as it sounds, though disclosure of this change, made in the middle of last year, would have saved us some confusion... |
Entrepreneur
July 2007
Catherine Seda |
Site Unseen? To attract customers near and far, optimize your blog for search engines. |
Search Engine Watch
May 27, 2008
Mark Jackson |
It Pays to Link Consistently You have control over the internal links on your site, so be sure you're taking advantage of that when creating them. Taking a look at your Web site's consistency in internal linking and the use of your domain name can make a big difference in your site's organic search engine rankings. |
Search Engine Watch
September 27, 2010
John Greer |
6 Ways to Make Your Website Faster, More Flexible The SEO and e-commerce landscape is always changing. Reacting to those changes is a significant competitive advantage. |
Entrepreneur
November 2006
Catherine Seda |
Vanity Fair One more way to market your site. |
Search Engine Watch
November 6, 2003
Danny Sullivan |
The US White House & Blocking Search Engines At the end of last month, controversy erupted over the US White House preventing portions of its web site from being indexed by search engines. Was the White House doing this as a means to rewrite history unnoticed, or was it an innocent mistake? |
Search Engine Watch
January 17, 2011
Gary-Adam Shannon |
Mobile SEO Toolkit Using this custom built bookmarks file, you can turn your mobile platform into a viable SEO toolkit. |
ONLINE
May 2000
Danny Sullivan |
Avoid the Void: Quick and Easy Site Submission Strategies "If I build it, they will come."
This is one of the worst assumptions a Webmaster can make. No one will come unless you also promote your Web site, and search engines are one of the most important places to do this.... |
Search Engine Watch
April 28, 2009
Mark Jackson |
SEO Site Review: Time to Clean Up Home-Yard It's time for Mark's quarterly site review. Today, we'll look at a Web site that has so many issues that there's going to be something here for everyone. |
ONLINE
May/Jun 2003
Greg R. Notess |
Unlocking URLs: Extensions, Shortening Options, and Other Oddities As we ship URLs to each other and use them in citations, unlocking some of their stranger secrets, along with knowledge of URL shortening tools, can make it easier to actually get to the appropriate Web page. |
Search Engine Watch
December 2, 2010
Mathieu Burgerhout |
Best Solution for Duplicate Content Issues A clever solution to get every product indexed, in the right language, and show visitors from specific countries the right stock. |
