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Search Engine Watch May 6, 2008 Mark Jackson	Conducting a Redirect Audit on Your Web Site - Part 2 Knowing which pages on your site are returning errors, and which ones are being redirected can help you pinpoint issues to address. Performing a redirect audit can help you get to the bottom of those problems.
Search Engine Watch June 2, 2009 Eric Enge	SEO Challenges of Restructuring a Site It's one thing to make simple changes, where a page on the new site corresponds exactly to every page on your old site. But it's much tougher when you're making more fundamental changes to the layout, organization, and content of your site.
Search Engine Watch June 12, 2009 Chris Boggs	How Long Should It Take for SEO to Show Results? How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition.
Search Engine Watch September 8, 2010 Simon Heseltine	SEO Blitz: Are You Ready for Some Football! How we redesigned and optimized a sports website's team and player pages to gain better coverage in the SERPs.
Search Engine Watch October 19, 2010 Eric Enge	5 Website Changes That Will Hurt Your SEO Significant modifications to your website can impact your short-term SEO efforts. Here's how to properly handle changes to the domain, URL structure, content, Whois record, and theme.
Search Engine Watch June 17, 2008 Mark Jackson	Domain Strategies for Search Engine Optimization You're optimizing your Web site. You're working on building links to your site. But are you paying attention to your domain name strategy?
Search Engine Watch March 4, 2011 Eric Enge	Case Study: Impact of Code Cleanup on Site Traffic How six months of improving site speed saw 40 percent increase in traffic.
Search Engine Watch September 30, 2008 Mark Jackson	Tin Foil Hat? I Have Mine On When Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive?
Search Engine Watch January 20, 2011 P.J. Fusco	Enterprise SEO: 3 Secrets to Scalable Success in 2011 Enterprises should allocate the bulk of their SEO budgets this year on realigning three core areas: CMS optimization, site speed, and social media marketing.
Search Engine Watch September 9, 2008 Mark Jackson	Domain Acquisition -- How Much is Too Much? Think you can't afford to spend the money to buy an existing domain name? If you do the math, the cost savings you gain may surprise you.
Search Engine Watch September 16, 2008 Mark Jackson	Hosting Issues and SEO When it comes to server issues, many of us would rather not get into the down-and-dirty details. But knowing the basics of server response codes - and when to use them correctly - is critical for any competitive Webmaster or search marketer.
Search Engine Watch September 15, 2009 Mark Jackson	Redesigning Your Web Site? Don't Neglect SEO When a company redesigns their site, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your Web site.
Search Engine Watch April 20, 2009 Ron Jones	SEO Tools 101, Part 1 Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.
Search Engine Watch October 14, 2008 Mark Jackson	Are You Measuring SEO Success Correctly? Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly.
Entrepreneur November 2006 Catherine Seda	Vanity Fair One more way to market your site.
Search Engine Watch October 1, 2010 Rob Chant	Improve Your SMB Site with These 2 Basic SEO Metrics Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise.
Search Engine Watch December 15, 2009 Eric Enge	Measuring SEO Results Non-branded search traffic, visitor engagement, and conversions are three critical metrics you should use to measure your success in search engine optimization efforts.
Search Engine Watch December 2, 2010 John Lynch	Get Your SEO Firm Involved Before the Redesign Help swing internal debates and remove the possibility of additional development work after the launch by getting a sound SEO strategy in place early.
Search Engine Watch February 17, 2009 Mark Jackson	Ignorance: The Trouble with People Who Claim SEO is Snake Oil A response to a recent article claiming that SEO doesn't work, and that its practitioners are a bunch of snake oil salesmen.
Search Engine Watch July 6, 2010 Adam Audette	Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 3) A framework for SEO strategy that captures the three primary elements of search engine optimization. The final installment of a three-part series.
Search Engine Watch October 29, 2010 Rob Chant	Preparing Your Small Business Site For SEO A starter guide for small business owners who are launching a brand new site and approaching search engine optimization for the first time.
Search Engine Watch May 24, 2010 Josh McCoy	Breaking the Single Keyword Obsession in SEO Campaigns Structuring a site to be SEO-friendly, as well as reinforcing a keyword theme in your content strategy that greatly expands the broad term desired, should result in great rankings for competitive terms.
Fast Company January 9, 2012	Is HuffPo Hurting AOL's Traffic? It's been a year since AOL bought the Huffington Post for $315 million, to beef up traffic. Has it succeeded?
Search Engine Watch September 26, 2008 Chris Boggs	Common Problems with 404 Error Pages Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK."
Search Engine Watch February 18, 2011 Rob Chant	Why SEOs Shouldn't Fixate on Keyword Rankings Focusing only on where you rank for a small group of keywords is a bad investment for many reasons. Some tips on how to diversify your efforts.
Search Engine Watch March 6, 2009 Chris Boggs	Combating SEO Implementation Paralysis For many years, SEO consultants and agencies have faced one major challenge, beyond keeping up with ever-changing organic ranking algorithms: lack of implemented recommendations. Let's look at some causes of this implementation paralysis, and ways to avoid or mitigate its impact.
Search Engine Watch August 13, 2010 Nichola Stott	Internal Link Housekeeping To get the best from your internal link strategy, it's a good idea to perform regular housekeeping checks looking at these three areas.
Search Engine Watch October 4, 1999	New AOL Search Unveiled AOL retired its longstanding AOL NetFind service in favor of the new AOL Search in September, though the official launch of AOL Search actually comes later this week.
Search Engine Watch September 24, 2008 Eric Enge	Use Care When Choosing an SEO Agency It's important to beware of instant SEO experts who know a few things about what's going on, but don't get the whole picture. Don't hire an SEO or begin SEO work on your own without validating that it's the right course of action.
Search Engine Watch October 13, 2009 Mark Jackson	Addressing the 'O' in Search Engine Optimization Tips for improving optimization efforts.
Search Engine Watch August 19, 2008 Mark Jackson	Search Engine Optimization: Back To Basics There just isn't enough time in the day for you to do everything, so here are a few ideas for SEO basics that you can look at in a short amount of time, that can lead to improved organic search ranking.
Search Engine Watch October 4, 2010 Ray "Catfish" Comstock	The Challenges of Measuring SEO Success, Part 3 A deep dive into how businesses should use Webmaster tools search rankings, brand vs. non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance.
Search Engine Watch June 2, 2010 Kevin Gibbons	How Is Your SEO Strategy Really Performing? Rankings, traffic, and CTR can be misleading. Here's how to avoid placing too much confidence in the wrong measurements.
Search Engine Watch May 27, 2008 Mark Jackson	It Pays to Link Consistently You have control over the internal links on your site, so be sure you're taking advantage of that when creating them. Taking a look at your Web site's consistency in internal linking and the use of your domain name can make a big difference in your site's organic search engine rankings.
Search Engine Watch September 4, 2000 Danny Sullivan	Search Engine Optimization Firm Sold For $95 Million Search engine optimization is sometimes labeled a cottage industry, but plenty of companies take an industrial approach to generating traffic for clients. Case in point is Website Results, which was purchased by Internet advertising company 24/7 Media in a $95 million stock deal.
Search Engine Watch July 18, 2008 William Flaiz	The Holy Grail of SEO The imprecise nature of search engine optimization can put clients on edge. A reliable traffic prediction metric is truly the Holy Grail for search marketers.
Search Engine Watch August 11, 2009 Eric Enge	The 60 Minute SEO Site Audit Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an SEO audit for your web site in one hour or less.
Search Engine Watch July 12, 2010 Ray Comstock	The Challenges of Measuring SEO Success, Part 1 Some of the most common challenges of reporting on SEO performance, plus solutions. First of a three-part series.
Search Engine Watch November 22, 2010 John Greer	Surviving the Bitter Holiday Code Freeze While there's a lot that can't be done during a code freeze, there's still plenty to keep busy. Here are a number of SEO items to consider.
Search Engine Watch April 25, 2011 Ray "Catfish" Comstock	3 Use Cases for SEO Tools If you want to improve your SEO campaign, especially if you have a large website, it may be worth your time to investigate what modern SEO tools can do to make you more efficient and help you attain better results.
Search Engine Watch November 5, 2001 Danny Sullivan	Searching The AOL Time Warner Way Netscape Search used to be a powerhouse in the search world. Those heady days have declined, as Microsoft's Internet Explorer browser now commands the lion share of web users. However, Netscape Search has a new lease on life, via the AOL Time Warner network...
Search Engine Watch May 2, 2008 Chris Boggs	Top 5 Non-SEO Ways to Increase Your Search Rankings Contrary to what some search marketers may think, marketing is not all about search. By branching out into other areas, like usability and PR, you can increase the effectiveness of your search efforts.
Search Engine Watch June 17, 2009 David Dalka	Quality SEO Pays for Itself Quality SEO is a valuable activity that can dramatically transform profitability of a business. However, since this is not yet understood by many management team executives, it is often both undervalued and under-resourced.
Search Engine Watch May 23, 2008 William Flaiz	How to Take on a Major SEO Client Taking on a large search engine optimization client can be a daunting proposition. But it's simple, when you break it down: first, give them what they need; then give them what they want. Finally, give them what they don't yet know they need.
Search Engine Watch May 4, 2011 Simon Heseltine	User-Generated URLs: SEO CMS Lessons Learned from Kate Middleton's Jelly Bean Avoid a PR nightmare by protecting your website before someone maliciously decides to put a campaign together that generates links to an incorrect form of your website's URL.
Search Engine Watch November 1, 1999	AOL Search Big Improvement For Members The old AOL NetFind service never really offered any particular advantages to AOL members, who were its main users. In contrast, the new AOL Search service should be a top choice for AOL's millions of members....
Search Engine Watch November 3, 2009 Eric Enge	Getting Started with a New SEO Project Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money.
Search Engine Watch September 14, 2010 Garry Przyklenk	The MEGA List of Free and Paid SEO Tools the Professionals Use Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals.
Search Engine Watch November 18, 2003 Shari Thurow	Search Engines and Web Server Issues What is the best way to move a site from one server to another without affecting search engine visibility? After a site redesign, how can you communicate to the search engines that old URLs should be redirected to new URLs without affecting positioning?
Search Engine Watch March 25, 2009 Eric Enge	Choose the Right SEO Project Goals Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business.