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AFP eWire
February 21, 2005 |
Nonprofit, Association Sponsorships Expected to Rise in 2005 For-profit corporations and businesses are expected to spend more than $1 billion in sponsoring nonprofit causes in 2005, according to industry forecasts.   |
U.S. Banker
May 2009
Anthony Malakian |
Sponsorships Scare Some Despite Revenue Upside It's apparent that the hundreds of banks that received funds from the TARP now have to weigh the political consequences of attaching their names to sporting events or venues. |
AskMen.com
Troy St. Louis |
The Cost Of Owning Stadium & Arena Naming Rights Of the current 121 teams that play North America's top four pro sports games (baseball, hockey, football, and basketball), 83 teams have their home stadiums and arenas named after corporate sponsors. |
U.S. Banker
February 2007
Lee Conrad |
How to Win Fans and Influence Consumers Banks are funneling more marketing dollars away from TV commercials and direct mail into sports sponsorships. But how do they turn fans into customers? |
U.S. Banker
September 2008
Anthony Malakian |
Let's Make Beautiful Music Together For those who wanted a ticket to Billy Joel's "Last Play at Shea," which was sold out in a record 48 minutes, it helped to be a Citi Card holder. |
The Motley Fool
June 8, 2006
Brian Richards |
Is It Worth That Much? Investors, why is American Airlines -- a company that hasn't posted a profit since 2000, a company that's losing nearly $1 billion per year -- spending millions on sports venue naming rights? |
The Motley Fool
February 9, 2009
Matt Koppenheffer |
Are Stadium Naming Rights a Stock Hex? Here's a theory -- when any one industry starts to snatch up all the naming rights for sports stadiums, like banks now, it's time to start selling stocks in that industry. |
U.S. Banker
January 2002 |
Banks Look Smart -- by Contrast Sometimes banks don't look so dumb -- at least compared with some hot-shot stocks, ranging from Enron to the once high-flying dot-com companies. A litmus test may be how much companies pay for naming rights to sports arenas... |
Salon.com
August 28, 2001
John Solomon |
One, two, many Enron Fields! Purists complain about corporate names for new sports arenas, but it's better than subsidizing them with public money... |
Sports Central
October 13, 2008
Diane M. Grassi |
MLB is No Longer Recession-Proof When Wall Street tanks, it not only has profound global ramifications, but impacts the local economies and the financing of MLB teams is entrenched in corporate sponsorships. |
