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Search Engine Watch September 23, 2010 Justilien Gaspard	5 Link Marketing Strategies for the Holiday Season The holiday shopping season is right around the corner. It's never too late to develop some quality backlinks and create buzz about your products.
Search Engine Watch October 30, 2008 Justilien Gaspard	Use Humor for Link Marketing Humor is a great form of content that will give people a reason to link to your content, and help it spread virally. The challenge for most sites is coming up with something funny.
Search Engine Watch July 24, 2008 Justilien Gaspard	Link Building with Customers The most underutilized source of links for companies: customers. Here's how to encourage your customers to link to your site.
InsideFlyer March 2009	Aeroplan Redemption Contest Between now and March 15, 2009, Aeroplan members who redeem for awards such as a Best Western or Starwood hotel stay, car rental or Aeroplan Getaways Card will be entered into a contest to win one of 25 travel-related prizes.
Search Engine Watch June 3, 2010 Justilien Gaspard	Tips on Developing a Great Viral Marketing Idea A successful viral marketing campaign can generate links and exposure for your company. The trick is coming up with an idea to go viral.
Search Engine Watch January 22, 2009 Justilien Gaspard	Jumpstart a Viral Marketing Campaign About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word.
Search Engine Watch August 14, 2008 Sage Lewis	And the Link Love Award Winner is...You Entering contests, being a finalist in contests, and especially winning contests is link nirvana. Win or lose, a contest has endless linking potential.
Search Engine Watch May 15, 2008 Justilien Gaspard	Keeping SEO Staff Motivated and Driven With the proper incentives, you can keep your link marketers productive and driven while reducing staff turnover. Talented link developers are hard to find -- you want to retain them as long as possible.
Search Engine Watch June 4, 2009 Sage Lewis	The Best Links Come from Knowing Thy Self Think about what you love and then see how you might be able to create some content that would be of interest to the people in that community. Love is the secret ingredient to link building.
Search Engine Watch December 17, 2009 Sage Lewis	Link Building Basics: 3 Great Tips Debra Mastaler's session as Search Engine Strategies Chicago was jam-packed with great tips, tools, and concepts. Here are some of the highlights.
Search Engine Watch August 29, 2006 David Wallace	Generating Buzz With Link Baiting and Viral Campaigns What do you get when you come up with a great idea on the web, whether it be something resourceful, something useful, something funny, even something controversial? You come up with ingenious ways to generate buzz for your sites through link baiting and viral marketing campaigns.
Search Engine Watch August 31, 2009 Ron Jones	Google Analytics 101, Part 2 Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic.
Inc. June 2009 Nadine Heintz	Ready, Set, Innovate Six tips for turning employees into innovators.
Entrepreneur January 2004 Catherine Seda	Sweet Reward Web awards give your site a huge boost.
Search Engine Watch May 12, 2010 Peter van der Graaf	Viral Link Building: Build Links Quickly If your website needs a huge boost in links on a specific topic, viral link building might be the solution you're looking for.
CRM December 7, 2012 Jim Belosic	User Involvement Is Key to Building a Social CRM Database Emphasize competition among your customers to increase your access to online user-generated data.
Entrepreneur September 2005 Catherine Seda	The Missing Link? Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers.
Search Engine Watch December 2, 2008 Mark Jackson	Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.
Search Engine Watch August 7, 2008 Justilien Gaspard	Link Building with Customers, Part 2 Customers are one of your most valuable link building resources, because they're already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing.
CRM November 25, 2013 Maria Minsker	Salesforce.com Addresses Claims of Cheating at Dreamforce's $1 Million Hackathon Winners Thom Kim and Joseph Turian did not submit a new app, accusers say.
Search Engine Watch October 26, 2010 Jeremy Bencken	How to Value Links? Perhaps the hardest question to answer in search engine optimization is how much to budget for link building. Here's how you can establish a fair ROI for link building.
Search Engine Watch August 24, 2009 Ron Jones	Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free.
Search Engine Watch February 19, 2009 Justilien Gaspard	Developing Successful Viral Marketing Ideas A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea.
Entrepreneur January 2009 Francine Kizner	10 Blogs to Write Today If blogging is part of your marketing plan, get started on these ideas.
Search Engine Watch March 3, 2009 Carrie Hill	SMB Link Building Without a Dime Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they're doing right.
Search Engine Watch July 3, 2008 Sage Lewis	Three Tips for Creating a Successful Blog Instead of focusing on where to find links, SEOs and site owners should think about setting up a site so people will want to link to it. People usually put the cart (the links), before the horse (the content). But the horse is the content that drives the cart -- the links.
Search Engine Watch June 6, 2008 Frank Watson	What is Valid Link Bait? Hidden widget links. Social media traffic bait. Morality and marketing living together.
Search Engine Watch October 28, 2008 Mark Jackson	The Ghosts of SEO Past and Future When banner ads first came out, there was hardly enough inventory to satisfy advertisers' needs. Paid search and search engine optimization changed all that. But SEO, too, has changed radically in the last decade.
T.H.E. Journal May 2005 Matt Miller	NEC Launches Online IT Games, Classroom Video Contest NEC is launching online games featuring that will test players' keyboard dexterity, speed and agility. NEC has also announced a contest that encourages teachers and students to develop creative two-minute videos showing how display technology would positively affect learning in their classroom.
Search Engine Watch June 8, 2010 Jennifer Van Iderstyne	Build Links Without a Computer If you have a quality website with link-worthy content, here are four ways you can gain links offline.
Search Engine Watch March 3, 2011 Jeremy Bencken	21-Day Link Builder Relationship Challenge As link builders, we must give in order to receive. Here are three general categories of relationship-building "gives" that will help you create a worthy relationship foundation and attract an unfair share of links.
Information Today August 4, 2015	The USDA and Microsoft Present a Data-Centric Food Resiliency Challenge The challenge will explore how climate change will impact the U.S.'s food supply and how the country can achieve better food resiliency.
Search Engine Watch July 1, 2010 Justilien Gaspard	Developing a Custom Link Building Campaign A custom link marketing campaign will increase your quality links and increase your online exposure. Here's how.
The Motley Fool October 6, 2006 Jack Uldrich	A Prize Beyond the Box? Prize money generates plenty of good publicity, but victory won't necessarily translate into good business. All are worthwhile quests, but what is the average investor to make of all of these contests?
Search Engine Watch July 13, 2010 Kristi Hines	Win the Best High Volume Links Some tips for getting the best of your client's competitors' links for higher volume while still sticking to your principles of better link quality.
Search Engine Watch November 3, 2009 Eric Enge	Getting Started with a New SEO Project Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money.
PC Magazine March 2, 2005 Sebastian Rupley	Beyond Wordplay What if every word in a Web page became a link, and each link could point to more than one place? That's the idea behind Liquid Information.
Entrepreneur September 2006 Steve Cooper	Eye on the Prize Are you trying to develop the next big thing? Enlist help from bright minds outside your company by throwing in a prize.
InternetNews July 16, 2009	Write a Win7 App, Win $17,777 Microsoft contest designed to promote the launch of Windows 7 has an attractive award.
Search Engine Watch July 27, 2009 Ron Jones	Link Building Tactics 101, Part 1 Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results.
Smithsonian June 2007 Amy Crawford	Capturing the Moment The winner of the 4th Annual Photo Contest shows off her work in this exclusive photo gallery.
Search Engine Watch February 26, 2011 Judith Lewis	Top 9 Ways of Being a Link Magnet Some are obvious, and some may surprise you...
Entrepreneur April 2010 Gwen Moran	Teed Up Meri Zeiff's T-shirt company allows kids to make a difference - while communicating positive messages.
Search Engine Watch March 26, 2009 Sage Lewis	My Thoughts on Promo Outcomes Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information.
Search Engine Watch January 17, 2007 Eric Enge	An Introduction to SEO Best Practices Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans.
Search Engine Watch August 6, 2009 Justilien Gaspard	Link Marketing for Travel and Tourism Businesses Good link building is just good marketing. That especially applies to the travel and tourism industry. The trick is targeting the right sites.
Entrepreneur September 2006 Amanda Kooser	Think Links The road to link popularity.
Search Engine Watch August 24, 2010 Eric Enge	Why You Shouldn't Pursue the Long Tail Don't optimize only for the long tail. Instead, build a site that search engines will view as "trusted" to capitalize and grow traffic over time.
Search Engine Watch July 31, 2008 Sage Lewis	Link Building: Understand Where You Are To Know Where You're Going In link building, if you don't know where you're going, you'll probably end up someplace else.
Search Engine Watch February 2, 2009 Ron Jones	Link Building 101, Part 1 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards?