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Search Engine Watch
May 6, 2010
Justilien Gaspard |
Build Links with a Killer Sales Promotion Traditional retailers use sales to bring people into stores. We can use the same strategy to build links and exposure.   |
Search Engine Watch
October 21, 2010
Justilien Gaspard |
Using Customers for Link Marketing A few insights that will help you get your customers involved in creating links to your site. |
Search Engine Watch
April 16, 2009
Justilien Gaspard |
Create Something Newsworthy -- Branding, Marketing, Links How do you get people talking about your company? Create the news. It isn't easy to create something newsworthy, but with hard work and diligence, anyone can come up with something that will get picked up by the mainstream press or even go viral. |
Search Engine Watch
May 12, 2010
Peter van der Graaf |
Viral Link Building: Build Links Quickly If your website needs a huge boost in links on a specific topic, viral link building might be the solution you're looking for. |
Search Engine Watch
July 24, 2008
Justilien Gaspard |
Link Building with Customers The most underutilized source of links for companies: customers. Here's how to encourage your customers to link to your site. |
Fast Company
November 2010
Robert Safian |
Letter From the Editor: The Influence Virus: Our Unlikely Experiment in Social Media Today's viral-marketing efforts tend to be sophisticated, and yet there's still a seat-of-the-pants vibe about the whole area. |
Search Engine Watch
March 3, 2011
Jeremy Bencken |
21-Day Link Builder Relationship Challenge As link builders, we must give in order to receive. Here are three general categories of relationship-building "gives" that will help you create a worthy relationship foundation and attract an unfair share of links. |
Search Engine Watch
October 16, 2008
Justilien Gaspard |
Content Promotion for Link Marketing Even if your content is great and deserving of links, you won't get very far if no one knows about it. The Web already has a ton of great content and more added each day. You need to promote your content to get noticed. |
Search Engine Watch
September 3, 2009
Justilien Gaspard |
Common Mistakes When Hiring an Online Promotions Person When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. |
Entrepreneur
March 2007
Catherine Seda |
Candid Camera Ignite a publicity wildfire on the web with a video blog. |
Search Engine Watch
April 14, 2011
Justilien Gaspard |
3 Link Marketing Strategies for Online Retailers Link development for an online retailer has its challenges. Here are three strategies. |
Search Engine Watch
November 18, 2010
Justilien Gaspard |
Create a Newsworthy Event for Links and Brand Building Want to create a newsworthy event that could give your company an edge on the competition? Here are some things to consider. |
Search Engine Watch
May 26, 2009
Mark Jackson |
Content is King...IF You Promote It Social media tools can play an integral role in promotion of your content and generating links. The promotion of high quality content can and will lead to natural link generation. |
Search Engine Watch
January 8, 2009
Justilien Gaspard |
Don't Overlook These Link Building Opportunities With each passing year, link development becomes increasingly difficult. Yet we sometimes tend to overlook good link opportunities that are right under our noses. |
Search Engine Watch
April 2, 2009
Justilien Gaspard |
Increase Online Visibility for Sales and Links People link to sites they know or have heard a lot about. The more a person is exposed to your company name, the more familiar it will be to them. That equals more links and more direct sales. |
Search Engine Watch
October 26, 2010
Jeremy Bencken |
How to Value Links? Perhaps the hardest question to answer in search engine optimization is how much to budget for link building. Here's how you can establish a fair ROI for link building. |
Search Engine Watch
June 3, 2010
Justilien Gaspard |
Tips on Developing a Great Viral Marketing Idea A successful viral marketing campaign can generate links and exposure for your company. The trick is coming up with an idea to go viral. |
Search Engine Watch
June 9, 2010
Jeremy Bencken |
Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start. |
Search Engine Watch
January 22, 2009
Justilien Gaspard |
Jumpstart a Viral Marketing Campaign About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word. |
CRM
December 7, 2012
Jim Belosic |
User Involvement Is Key to Building a Social CRM Database Emphasize competition among your customers to increase your access to online user-generated data. |
Search Engine Watch
November 13, 2008
Justilien Gaspard |
Use Online Public Relations for Link Marketing Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously. |
The Motley Fool
November 14, 2007
Mary Dalrymple |
Ship Your Presents Free! To help make the most of Cyber Monday, the online retailer's answer to Black Friday, look around for the best shipping deals to cut your holiday costs. |
InternetNews
November 28, 2005
Tim Gray |
Retailers Brace For 'Cyber Monday' Onslaught While the holiday shopping season officially kicks off on the Friday following Thanksgiving, the online sales action, expected to hit nearly $20 billion this year, begins on Cyber Monday. |
Search Engine Watch
March 26, 2009
Sage Lewis |
My Thoughts on Promo Outcomes Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information. |
The Motley Fool
November 17, 2009
Kris Eddy |
Will BlackBerry Week Top Black Friday? Electronics sellers rev up deals ahead of a grim-looking shopping season. |
Entrepreneur
January 2009
Francine Kizner |
10 Blogs to Write Today If blogging is part of your marketing plan, get started on these ideas. |
Entrepreneur
January 2004
Catherine Seda |
Sweet Reward Web awards give your site a huge boost. |
The Motley Fool
November 28, 2011
John Grgurich |
Black Friday Sales Numbers: What Investors Need to Know Let's dig in to the numbers. |
Search Engine Watch
April 12, 2010
Bas van den Beld |
How to Gain Traffic Using Twitter, YouTube Recent developments on Twitter, YouTube will change the lives of search marketers, and show us a new way to look at (non-Google) traffic sources. |
Search Engine Watch
August 3, 2010
Jennifer Van Iderstyne |
Selling Clients on Content How to convince your clients that there are real rewards (namely: traffic, authority, a competitive edge, and increased ROI) for creating great linkable content. |
Bank Technology News
May 2009
Rebecca Sausner |
Social Studies Social media sites are not at the stage yet where money can be made from them. The important thing is to build presence, as channels evolve there may be opportunities for customer acquisition. |
InternetNews
November 28, 2005
Jim Wagner |
Retailers Ringing in Holiday Cheer Whether it's Black Friday or Cyber Monday, online holiday visits this week are bringing holiday cheer to retailers, as holiday shoppers flocked to the Internet for deals. |
Search Engine Watch
February 5, 2009
Justilien Gaspard |
Integrating Marketing Campaigns with Link Development Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value. |
The Motley Fool
November 5, 2007
Mary Dalrymple |
Save a Bundle on Holiday Cheer You're about to spend a lot of time carefully choosing thoughtful and affordable gifts. Don't let your holiday budget explode by ignoring these other seasonal expenses. |
InternetNews
December 23, 2005
Susan Kuchinskas |
Online Shoppers: Early and Often Two market research firms released studies this week showing that online shoppers logged on early - and often - to do their gift shopping. |
Search Engine Watch
January 11, 2011
Kevin Gibbons |
10 Tips for Top Business Blogging Is your business blog ready to work in 2011? Read on for some top tips for blogging success. |
InternetNews
December 12, 2005
Tim Gray |
Super Tuesday, The Holiday Heavyweight Online retailers pull for Super Tuesday, the heaviest online traffic day of the holiday season. Or so says the data. |
Search Engine Watch
August 7, 2008
Justilien Gaspard |
Link Building with Customers, Part 2 Customers are one of your most valuable link building resources, because they're already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing. |
InternetNews
November 25, 2009 |
Internet Merchants Get Into the Black Friday Act Heading into Black Friday, online retailers ramp up deals for what could be a penny-pinching holiday shopping season. |
InternetNews
November 1, 2005
Jim Wagner |
Good Tidings For Online Retailers in 2005 Online shopping is expected to increase this holiday season. |
Search Engine Watch
September 4, 2008
Justilien Gaspard |
Viral Link Building: Size Doesn't Always Matter Despite some popularly held ideas to the contrary, viral campaigns don't need to be massive to be successful. You can have a small campaign that has a big impact in your industry or community. The power of viral marketing for link building comes from going after a targeted audience. |
Search Engine Watch
August 29, 2006
David Wallace |
Generating Buzz With Link Baiting and Viral Campaigns What do you get when you come up with a great idea on the web, whether it be something resourceful, something useful, something funny, even something controversial? You come up with ingenious ways to generate buzz for your sites through link baiting and viral marketing campaigns. |
Search Engine Watch
May 3, 2011
Kristi Hines |
How to Use Blog Commenting to Get Valuable Backlinks and Traffic Blog commenting can help you build relationships and authority in your industry. This will ultimately lead to organic links and new traffic. |
Entrepreneur
October 2004
Melissa Campanelli |
'Tis the Season It's never too early to get prepared for the holiday shopping season. Online sales are expected to reach record levels this year. Learn what you need to do today to be ready for tomorrow. |
Search Engine Watch
September 13, 2010
Kaila Strong |
Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing). |
Search Engine Watch
May 13, 2008
Carrie Hill |
Small Business Owners Need Twitter and LinkedIn Keeping up with what's going on in your industry and creating a community you can talk with are key factors that successful web businesses employ. |
InternetNews
November 29, 2010 |
Strong Holiday Sales Bode Well for Cyber Monday Thanks to a solid Black Friday and a surprise bonanza on Thanksgiving, online retailers are now gearing up for Cyber Monday and the rest of the holiday shopping crush. |
Search Engine Watch
February 19, 2009
Justilien Gaspard |
Developing Successful Viral Marketing Ideas A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. |
Search Engine Watch
May 7, 2009
Sage Lewis |
Make Sure Your Promotion Is Legal Jumping into sponsoring a promotion without first thinking through the potential legal issues involved could lead you into trouble. Here are some things to keep in mind. |
Search Engine Watch
June 11, 2009
Justilien Gaspard |
Link Marketing for Drop Shipping Retailers It can be challenging to develop links for drop shipping sites, since many of these sites are selling the exact same products. |
