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Search Engine Watch May 4, 2009 Ron Jones |
Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe. |
Search Engine Watch October 28, 2010 Melissa Mackey |
Click Fraud Rising - Should You Be Concerned? Lost revenue from click fraud can be minimized. Here's what search advertisers can do to avoid wasting budget. |
InternetNews August 3, 2009 Michelle Megna |
Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud. |
Search Engine Watch December 19, 2010 Dan Yomtobian |
Click Fraud: What Is Your Ad Network Doing About It? Click fraud is a serious problem. With proper vigilance though, your ad networks should be able to spot it and remove it. |
InternetNews June 16, 2009 Michelle Megna |
Microsoft Takes a Swing at Click Fraud in Search Microsoft targets alleged fraudsters after an 18-month-long investigation that involved auto insurance, World of Warcraft and a problem endemic in the paid listings space. |
InternetNews April 14, 2006 Susan Kuchinskas |
A Head Above the Clickfraud Tide Estimates vary, but it's clear there's a surge of bad clicks in paid search. |
Search Engine Watch July 29, 2004 Jessie Stricchiola |
Lost Per Click: Search Advertising & Click Fraud Click fraud, the practice of clicking on a text advertisement served by a search engine for the sole purpose of forcing the advertiser to pay for the click, is emerging as an important concern for search engine marketers. |
InternetNews May 21, 2010 |
Microsoft Files Suit Against Click Fraudsters Claiming that it has detected a novel form of click fraud that was gouging advertisers, Microsoft's legal team has sprung into action with a pair of lawsuits this week. |
The Motley Fool March 9, 2006 Rick Aristotle Munarriz |
Google Clicks to Fix Click fraud casts a dark cloud over the fast-growing realm of online advertising. |
InternetNews August 17, 2007 Nicholas Carlson |
Google Opens Click-Fraud Resource Center Remember when Google CEO Eric Schmidt said click fraud wasn't really a problem? Its new resource center says otherwise. |
Search Engine Watch May 10, 2005 Grant Crowell |
Click Fraud: A Legal Look Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue? |
The Motley Fool April 25, 2006 Rick Aristotle Munarriz |
Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys. |
InternetNews August 3, 2006 Nicholas Carlson |
Search Giants Gang Up on Click Fraud Competition in the search space goes to the back burner as Google, Microsoft and Yahoo vow to fight click fraud. |
Search Engine Watch March 22, 2007 Kevin Newcomb |
Yahoo Steps Up Click Fraud Efforts A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues. |
Entrepreneur March 2004 Catherine Seda |
Clicking Away Pay-per-click fraud may be taking the bang out of your advertising buck. |
Search Engine Watch March 1, 2007 Kevin Newcomb |
Google Offers More Click Fraud Data The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google. |
InternetNews May 22, 2007 David Needle |
Report: Click Fraud on Sophisticated Rise Fair Isaac's preliminary results, disputed by Google, indicates click fraud in pay-per-click advertising may be as high as 15 percent. |
Search Engine Watch January 4, 2007 Kevin Newcomb |
It's Time to See What's In the PPC Sausage Optiem's Jeffrey Rohrs has penned a "sausage manifesto," asserting that advertisers' click fraud concerns should be addressed as a customer service and disclosure issue as much as one of technology. |
InternetNews June 23, 2006 Brian Livingston |
Click Forensics Aims to End Click Fraud The spread of click fraud could cause long-term damage to search-engine advertising. One company has created a fraud detection network it hopes will restore faith in the system. |
Search Engine Watch September 18, 2009 Marc Poirier |
Click Fraud Not Dead Yet The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn't being wasted on bad clicks. |
Wired January 2006 Charles C. Mann |
How Click Fraud Could Swallow the Internet Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy. |
BusinessWeek October 2, 2006 Brian Grow et al. |
Click Fraud What marketers should know about the "dark side" of online advertising. |
InternetNews March 23, 2007 Nicholas Carlson |
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry. |
Entrepreneur December 2005 Melissa Campanelli |
Get Your Clicks Click fraud may be a larger problem than you think. Learn how to it before it drains your ad budget. |
CRM June 1, 2006 Jessica Sebor |
How Many Clicks Does a Click Fraud Make? As invalid click percentage projections oscillate, it is important for advertisers to stay focused on fraud identification and filtration. |
InternetNews May 13, 2009 Michelle Megna |
Interactive Ad Bureau Issues PPC Guidelines The IAB today issued Click Measurement Guidelines with the goal of reconciling what constitutes a click in pay-per-click ad campaigns. |
InternetNews June 29, 2006 Nicholas Carlson |
Yahoo Settles Click Fraud Case Yahoo today announced a $4.95 million click fraud settlement with Checkmate Strategic Group, months after search rival Google settled its own lawsuit for $90 million. |
CFO Joseph McCafferty |
Laundry Time Prosecutors are applying money laundering laws to the recent crop of financial scandals. |
InternetNews July 19, 2006 Nicholas Carlson |
Click Fraud And Google's Context A click-fraud activist believes that recent comments by Google CEO Eric Schmidt about solving click fraud by ignoring it, though apparently taken out of context, still belie an intrinsic problem. |
BusinessWeek July 11, 2005 Berner & Carter |
Swiping Back At Credit-Card Fraud Bogus transactions are falling overall, but e-tailers are still feeling the pain. E-tail credit-card fraud is triple the rate of the brick-and-mortar world. |
Bank Systems & Technology September 3, 2009 Nathan Conz |
Oracle Mantas Fraud Released The new release of Oracle Mantas Fraud gives banks an integrated view across accounts, customers and business lines to facilitate earlier detection of fraud schemes and financial crime rings, and enhance loss prevention and mitigation efforts. |
InternetNews March 9, 2006 Clint Boulton |
Gift Shop Takes Google For $90M Google is close to settling a click fraud case to the tune of $90 million, according to an attorney for the search giant. |
HBS Working Knowledge March 24, 2008 Martha Lagace |
Reducing Risk with Online Advertising In this Q&A, HBS professor Ben Edelman, who designs electronic markets, explains how contract terms can be managed to both reduce advertisers' risks of being defrauded and reward good suppliers. |
Search Engine Watch February 4, 2011 John Lee |
Are You Losing Money to Microsoft adCenter's Syndicated Search Partners? As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. Here are some ways to improve your ROI. |
Search Engine Watch January 30, 2009 Frank Watson |
Battling Click Fraud is Important for All Involved Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact. |
CRM December 27, 2013 Griffin & Galat |
When Fraud Prevention Gets in the Way of Customer Experience Online merchants must balance protecting customers with giving them what they want. |
Bank Systems & Technology February 10, 2010 Penny Crosman |
ID Fraud Grew 12% in 2009, But Wells Fargo's Fraud Losses Are Down Javelin Research's latest fraud survey finds identity fraud continues to rise, but losses are down at some banks due to fraud detection technology improvements. |
Bank Technology News February 2007 Holly Sraeel |
ID Theft Needs Little Fuel to Fan The Flames. Or Does It? With financial crime -- particularly cybercrime -- becoming more sophisticated among for-profit criminals, some industry observers argue that ID fraud is rising, and that many victims are still unaware of it. |
Bank Technology News October 2009 Michael Sisk |
Wire Fraud's Growing Threat Just how big a problem wire fraud has become is a matter of some debate -- confusion fueled in part by banks' and businesses' reluctance to speak openly about it. |
Bank Systems & Technology August 2, 2005 Phil Britt |
Keeping Up With Fraudsters As fraud schemes become more sophisticated, banks need to examine a wider array of data to identify fraud trends. That means investing in more sophisticated technology systems, adding personnel and employing additional fraud-fighting processes. |
Bank Systems & Technology August 24, 2006 Nancy Feig |
BITS Releases Insider Fraud Database BITS, a nonprofit consortium of 100 of the largest U.S. financial institutions, released its own insider fraud prevention service, which consists of a list of former financial institution employees who have compromised consumer information and/or knowingly caused financial losses. |
Bank Technology News November 2008 Rebecca Sausner |
New Methods to Bust Transaction-Level Fraud A 40 percent increase in the amount of ATM and debit fraud detected could probably pay for the technology investment behind it pretty quickly, given that debit fraud in the U.S. is a $1 billion -- and growing -- problem, with few solutions. |
InternetNews November 15, 2004 Sean Michael Kerner |
Online Shopping Season a Target For Fraud Monday may be the most popular day to shop online this holiday season but fraudsters don't care what day of the week it is. |
The Motley Fool May 26, 2006 Stephen Ellis |
Google Is NOT Worth Every Penny Can Google deliver market-beating returns going forward with a hefty enterprise valuation of $105 billion dragging it down? Perhaps not. |
New Architect May 2002 Jesus Mena |
Active Fraud Prevention Using data mining to combat online theft... |
Bank Systems & Technology August 27, 2009 Maria Bruno-Britz |
Evolving Fraud Schemes Keep Pressure on Evolving Payments Instruments While some of the latest schemes borrow from scams past, today's fraud schemes are as sophisticated as banks' most advanced payments systems. And stopping them is still a challenge. |
U.S. Banker December 2010 Katie Kuehner-Hebert |
Inside Jobs Large and small banks alike are dealing with a spike in fraud, much of it by trusted employees. |
Insurance & Technology November 28, 2005 Maria Woehr |
Experian Fights Fraud To combat fraud in the insurance industry, Experian has released Commercial Fraud Insight, which authenticates customer and claims information. |
Search Engine Watch February 23, 2005 Grant Crowell |
Search Engines and Legal Issues A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You suspect another of driving up your advertising costs through click fraud. What are your legal options? |
Bank Systems & Technology February 29, 2008 Nancy Feig |
Internal Fraud Still a Danger as Banks Adjust Strategy Internal fraud occurs every day at banks across the world. New internal fraud-detection technologies allow banks to identify suspicious employee behavior. |