MagPortal.com   Clustify - document clustering
 Home  |  Newsletter  |  My Articles  |  My Account  |  Help 
Similar Articles
Search Engine Watch
May 4, 2009
Ron Jones
Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe. mark for My Articles similar articles
Search Engine Watch
October 28, 2010
Melissa Mackey
Click Fraud Rising - Should You Be Concerned? Lost revenue from click fraud can be minimized. Here's what search advertisers can do to avoid wasting budget. mark for My Articles similar articles
InternetNews
August 3, 2009
Michelle Megna
Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud. mark for My Articles similar articles
Search Engine Watch
December 19, 2010
Dan Yomtobian
Click Fraud: What Is Your Ad Network Doing About It? Click fraud is a serious problem. With proper vigilance though, your ad networks should be able to spot it and remove it. mark for My Articles similar articles
InternetNews
June 16, 2009
Michelle Megna
Microsoft Takes a Swing at Click Fraud in Search Microsoft targets alleged fraudsters after an 18-month-long investigation that involved auto insurance, World of Warcraft and a problem endemic in the paid listings space. mark for My Articles similar articles
InternetNews
April 14, 2006
Susan Kuchinskas
A Head Above the Clickfraud Tide Estimates vary, but it's clear there's a surge of bad clicks in paid search. mark for My Articles similar articles
Search Engine Watch
July 29, 2004
Jessie Stricchiola
Lost Per Click: Search Advertising & Click Fraud Click fraud, the practice of clicking on a text advertisement served by a search engine for the sole purpose of forcing the advertiser to pay for the click, is emerging as an important concern for search engine marketers. mark for My Articles similar articles
InternetNews
May 21, 2010
Microsoft Files Suit Against Click Fraudsters Claiming that it has detected a novel form of click fraud that was gouging advertisers, Microsoft's legal team has sprung into action with a pair of lawsuits this week. mark for My Articles similar articles
The Motley Fool
March 9, 2006
Rick Aristotle Munarriz
Google Clicks to Fix Click fraud casts a dark cloud over the fast-growing realm of online advertising. mark for My Articles similar articles
InternetNews
August 17, 2007
Nicholas Carlson
Google Opens Click-Fraud Resource Center Remember when Google CEO Eric Schmidt said click fraud wasn't really a problem? Its new resource center says otherwise. mark for My Articles similar articles
Search Engine Watch
May 10, 2005
Grant Crowell
Click Fraud: A Legal Look Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue? mark for My Articles similar articles
The Motley Fool
April 25, 2006
Rick Aristotle Munarriz
Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys. mark for My Articles similar articles
InternetNews
August 3, 2006
Nicholas Carlson
Search Giants Gang Up on Click Fraud Competition in the search space goes to the back burner as Google, Microsoft and Yahoo vow to fight click fraud. mark for My Articles similar articles
Search Engine Watch
March 22, 2007
Kevin Newcomb
Yahoo Steps Up Click Fraud Efforts A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues. mark for My Articles similar articles
Entrepreneur
March 2004
Catherine Seda
Clicking Away Pay-per-click fraud may be taking the bang out of your advertising buck. mark for My Articles similar articles
Search Engine Watch
March 1, 2007
Kevin Newcomb
Google Offers More Click Fraud Data The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google. mark for My Articles similar articles
InternetNews
May 22, 2007
David Needle
Report: Click Fraud on Sophisticated Rise Fair Isaac's preliminary results, disputed by Google, indicates click fraud in pay-per-click advertising may be as high as 15 percent. mark for My Articles similar articles
Search Engine Watch
January 4, 2007
Kevin Newcomb
It's Time to See What's In the PPC Sausage Optiem's Jeffrey Rohrs has penned a "sausage manifesto," asserting that advertisers' click fraud concerns should be addressed as a customer service and disclosure issue as much as one of technology. mark for My Articles similar articles
InternetNews
June 23, 2006
Brian Livingston
Click Forensics Aims to End Click Fraud The spread of click fraud could cause long-term damage to search-engine advertising. One company has created a fraud detection network it hopes will restore faith in the system. mark for My Articles similar articles
Search Engine Watch
September 18, 2009
Marc Poirier
Click Fraud Not Dead Yet The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn't being wasted on bad clicks. mark for My Articles similar articles
Wired
January 2006
Charles C. Mann
How Click Fraud Could Swallow the Internet Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy. mark for My Articles similar articles
BusinessWeek
October 2, 2006
Brian Grow et al.
Click Fraud What marketers should know about the "dark side" of online advertising. mark for My Articles similar articles
InternetNews
March 23, 2007
Nicholas Carlson
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry. mark for My Articles similar articles
Entrepreneur
December 2005
Melissa Campanelli
Get Your Clicks Click fraud may be a larger problem than you think. Learn how to it before it drains your ad budget. mark for My Articles similar articles
CRM
June 1, 2006
Jessica Sebor
How Many Clicks Does a Click Fraud Make? As invalid click percentage projections oscillate, it is important for advertisers to stay focused on fraud identification and filtration. mark for My Articles similar articles
InternetNews
May 13, 2009
Michelle Megna
Interactive Ad Bureau Issues PPC Guidelines The IAB today issued Click Measurement Guidelines with the goal of reconciling what constitutes a click in pay-per-click ad campaigns. mark for My Articles similar articles
InternetNews
June 29, 2006
Nicholas Carlson
Yahoo Settles Click Fraud Case Yahoo today announced a $4.95 million click fraud settlement with Checkmate Strategic Group, months after search rival Google settled its own lawsuit for $90 million. mark for My Articles similar articles
CFO
Joseph McCafferty
Laundry Time Prosecutors are applying money laundering laws to the recent crop of financial scandals. mark for My Articles similar articles
InternetNews
July 19, 2006
Nicholas Carlson
Click Fraud And Google's Context A click-fraud activist believes that recent comments by Google CEO Eric Schmidt about solving click fraud by ignoring it, though apparently taken out of context, still belie an intrinsic problem. mark for My Articles similar articles
BusinessWeek
July 11, 2005
Berner & Carter
Swiping Back At Credit-Card Fraud Bogus transactions are falling overall, but e-tailers are still feeling the pain. E-tail credit-card fraud is triple the rate of the brick-and-mortar world. mark for My Articles similar articles
Bank Systems & Technology
September 3, 2009
Nathan Conz
Oracle Mantas Fraud Released The new release of Oracle Mantas Fraud gives banks an integrated view across accounts, customers and business lines to facilitate earlier detection of fraud schemes and financial crime rings, and enhance loss prevention and mitigation efforts. mark for My Articles similar articles
InternetNews
March 9, 2006
Clint Boulton
Gift Shop Takes Google For $90M Google is close to settling a click fraud case to the tune of $90 million, according to an attorney for the search giant. mark for My Articles similar articles
HBS Working Knowledge
March 24, 2008
Martha Lagace
Reducing Risk with Online Advertising In this Q&A, HBS professor Ben Edelman, who designs electronic markets, explains how contract terms can be managed to both reduce advertisers' risks of being defrauded and reward good suppliers. mark for My Articles similar articles
Search Engine Watch
February 4, 2011
John Lee
Are You Losing Money to Microsoft adCenter's Syndicated Search Partners? As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. Here are some ways to improve your ROI. mark for My Articles similar articles
Search Engine Watch
January 30, 2009
Frank Watson
Battling Click Fraud is Important for All Involved Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact. mark for My Articles similar articles
CRM
December 27, 2013
Griffin & Galat
When Fraud Prevention Gets in the Way of Customer Experience Online merchants must balance protecting customers with giving them what they want. mark for My Articles similar articles
Bank Systems & Technology
February 10, 2010
Penny Crosman
ID Fraud Grew 12% in 2009, But Wells Fargo's Fraud Losses Are Down Javelin Research's latest fraud survey finds identity fraud continues to rise, but losses are down at some banks due to fraud detection technology improvements. mark for My Articles similar articles
Bank Technology News
February 2007
Holly Sraeel
ID Theft Needs Little Fuel to Fan The Flames. Or Does It? With financial crime -- particularly cybercrime -- becoming more sophisticated among for-profit criminals, some industry observers argue that ID fraud is rising, and that many victims are still unaware of it. mark for My Articles similar articles
Bank Technology News
October 2009
Michael Sisk
Wire Fraud's Growing Threat Just how big a problem wire fraud has become is a matter of some debate -- confusion fueled in part by banks' and businesses' reluctance to speak openly about it. mark for My Articles similar articles
Bank Systems & Technology
August 2, 2005
Phil Britt
Keeping Up With Fraudsters As fraud schemes become more sophisticated, banks need to examine a wider array of data to identify fraud trends. That means investing in more sophisticated technology systems, adding personnel and employing additional fraud-fighting processes. mark for My Articles similar articles
Bank Systems & Technology
August 24, 2006
Nancy Feig
BITS Releases Insider Fraud Database BITS, a nonprofit consortium of 100 of the largest U.S. financial institutions, released its own insider fraud prevention service, which consists of a list of former financial institution employees who have compromised consumer information and/or knowingly caused financial losses. mark for My Articles similar articles
Bank Technology News
November 2008
Rebecca Sausner
New Methods to Bust Transaction-Level Fraud A 40 percent increase in the amount of ATM and debit fraud detected could probably pay for the technology investment behind it pretty quickly, given that debit fraud in the U.S. is a $1 billion -- and growing -- problem, with few solutions. mark for My Articles similar articles
InternetNews
November 15, 2004
Sean Michael Kerner
Online Shopping Season a Target For Fraud Monday may be the most popular day to shop online this holiday season but fraudsters don't care what day of the week it is. mark for My Articles similar articles
The Motley Fool
May 26, 2006
Stephen Ellis
Google Is NOT Worth Every Penny Can Google deliver market-beating returns going forward with a hefty enterprise valuation of $105 billion dragging it down? Perhaps not. mark for My Articles similar articles
New Architect
May 2002
Jesus Mena
Active Fraud Prevention Using data mining to combat online theft... mark for My Articles similar articles
Bank Systems & Technology
August 27, 2009
Maria Bruno-Britz
Evolving Fraud Schemes Keep Pressure on Evolving Payments Instruments While some of the latest schemes borrow from scams past, today's fraud schemes are as sophisticated as banks' most advanced payments systems. And stopping them is still a challenge. mark for My Articles similar articles
U.S. Banker
December 2010
Katie Kuehner-Hebert
Inside Jobs Large and small banks alike are dealing with a spike in fraud, much of it by trusted employees. mark for My Articles similar articles
Insurance & Technology
November 28, 2005
Maria Woehr
Experian Fights Fraud To combat fraud in the insurance industry, Experian has released Commercial Fraud Insight, which authenticates customer and claims information. mark for My Articles similar articles
Search Engine Watch
February 23, 2005
Grant Crowell
Search Engines and Legal Issues A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You suspect another of driving up your advertising costs through click fraud. What are your legal options? mark for My Articles similar articles
Bank Systems & Technology
February 29, 2008
Nancy Feig
Internal Fraud Still a Danger as Banks Adjust Strategy Internal fraud occurs every day at banks across the world. New internal fraud-detection technologies allow banks to identify suspicious employee behavior. mark for My Articles similar articles