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The Motley Fool
July 15, 2009
Anders Bylund |
Google Earnings 101 Google reports earnings Thursday night. It's time to bone up on what makes this giant tick.   |
Search Engine Watch
January 12, 2011
Greg Habermann |
Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. |
Search Engine Watch
May 4, 2009
Ron Jones |
Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe. |
InternetNews
April 14, 2010 |
Online Advertisers Again Paying Top Dollar New signs of life and activity are found in online advertising along with hints of what works for Web marketers, both good news for the resurgent online ad sector and small business. |
The Motley Fool
July 18, 2008
Alyce Lomax |
Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all. |
InternetNews
July 16, 2010 |
Competitors Gain a Little Ground on Google The latest market share numbers show Bing and Yahoo are nibbling away at Google's still-dominant position. |
The Motley Fool
June 5, 2007
Rick Aristotle Munarriz |
Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now. |
Search Engine Watch
December 19, 2010
Dan Yomtobian |
Click Fraud: What Is Your Ad Network Doing About It? Click fraud is a serious problem. With proper vigilance though, your ad networks should be able to spot it and remove it. |
InternetNews
July 21, 2005
Susan Kuchinskas |
Google 'Mystique' Still Strong? Search giant continues its lead and revenue but third-quarter warning on slowdown sparks jitters. Google's Q2 earnings were supported by the availability of a new option for advertisers. |
Search Engine Watch
April 24, 2008
David Szetela |
The Google Content Ad Fraud Lawsuit: Just the Facts, Ma'am Google's being sued for tricking advertisers into advertising on its content network - but the truth may be more damning than the lawsuit claims. Or is there a fatal mistake in the lawsuit filing? |
The Motley Fool
October 1, 2009
Rick Aristotle Munarriz |
Bing Gets Dinged The honeymoon is over for Microsoft's search engine. Web-analytics company StatCounter is reporting that Bing surrendered market share last month, for the first time since its zesty springtime launch. |
The Motley Fool
June 23, 2009
Rick Aristotle Munarriz |
Is Google Done? The search-engine giant is in trouble if it loses relevance. |
Search Engine Watch
October 6, 2008
David Szetela |
Judging PPC Performance: Focus on Conversions, Part 2 Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance. |
Search Engine Watch
July 23, 2010
Marc Poirier |
Real-time Bidding: The SEM Perspective Get ready people. Real-time bidding works a great deal better than old school display. |
Search Engine Watch
February 4, 2011
John Lee |
Are You Losing Money to Microsoft adCenter's Syndicated Search Partners? As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. Here are some ways to improve your ROI. |
InternetNews
March 16, 2010 |
Bing Continues to Gain Share The Nielsen Company's latest search numbers show Bing's market share still growing, but is Microsoft finally starting to take a bite out of Google's share of the pie? |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
InternetNews
August 17, 2007
Nicholas Carlson |
Google Opens Click-Fraud Resource Center Remember when Google CEO Eric Schmidt said click fraud wasn't really a problem? Its new resource center says otherwise. |
The Motley Fool
February 21, 2011
Kurt Bakke |
Yahoo! Wants a Stock Exchange for Ads and Page Views The latest shot in the online ad wars. According to a patent filing, Yahoo! wants to trade an estimated base price of an ad at a specific future date on a stock-like ad exchange. |
BusinessWeek
March 6, 2006
Peter Coy |
The Secret To Google's Success Research is showing that Google's ad auction methodology, invented internally and so important for its success, is far more innovative than auction experts once believed. |
Entrepreneur
January 2007
Catherine Seda |
War of the Words Pay-per-click arbitrage could be driving up the cost of your keywords. |
Search Engine Watch
November 12, 2010
John Lee |
PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality. |
Search Engine Watch
February 19, 2010
Michael Boland |
Mobile PPCall Simplified: A Conversation with Google Google's mobile pay-per-call program looks like a bargain for advertisers in verticals and large agencies alike. But will Google eventually decouple the call monetization from AdWords clicks? |
Search Engine Watch
January 16, 2011
Frank Watson |
Session-Based Ads: Smarter Than the Average Ad or a Boo-Boo? Session-based broad match can't be controlled by AdWords advertisers, and some users aren't happy about the wasted ad spend. Is Google losing its focus on its core products? |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
Search Engine Watch
April 15, 2010
Melissa Mackey |
Has Yahoo Search Marketing Become A 'Dog'? Lower PPC traffic and ongoing issues with the YSM interface continue to frustrate PPC advertisers. |
Search Engine Watch
October 27, 2008
David Szetela |
Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns |
The Motley Fool
April 25, 2006
Rick Aristotle Munarriz |
Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys. |
Search Engine Watch
July 29, 2009
Kevin Newcomb |
Yahoo-Microsoft Deal a Win for Advertisers The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch. |
InternetNews
August 3, 2009
Michelle Megna |
Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud. |
Search Engine Watch
March 22, 2007
Kevin Newcomb |
Yahoo Steps Up Click Fraud Efforts A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues. |
Search Engine Watch
October 28, 2010
Melissa Mackey |
Click Fraud Rising - Should You Be Concerned? Lost revenue from click fraud can be minimized. Here's what search advertisers can do to avoid wasting budget. |
InternetNews
June 29, 2006
Nicholas Carlson |
Yahoo Settles Click Fraud Case Yahoo today announced a $4.95 million click fraud settlement with Checkmate Strategic Group, months after search rival Google settled its own lawsuit for $90 million. |
Search Engine Watch
May 3, 2011
Jason Tabeling |
Understanding AdWords Average Position: Optimize Your PPC Performance A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this data in context of your total search campaign to see your total results improve. |
Search Engine Watch
October 29, 2009
Melissa Mackey |
Popular PPC Pitfalls, and How to Prevent Them Three of the most common search advertising pitfalls can be avoided. Here's how. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
InternetNews
July 14, 2009 |
Search Engine Marketing Ready to Rebound? The search engine marketing industry has bottomed out, which could be good news for the online advertising sector. |
The Motley Fool
March 21, 2005
Rick Aristotle Munarriz |
Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for. |
InternetNews
July 11, 2006
Clint Boulton |
Google in The Midwest Determined to keep ahead of rivals Microsoft and Yahoo in the search business, Google today said it will build a corporate office in Ann Arbor, Mich., to prop up its online advertising program. |
InternetNews
March 23, 2007
Nicholas Carlson |
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
Search Engine Watch
June 11, 2009
Melissa Mackey |
Can Bing Really Bring It for PPC Advertisers? Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name. |
InternetNews
April 14, 2006
Susan Kuchinskas |
A Head Above the Clickfraud Tide Estimates vary, but it's clear there's a surge of bad clicks in paid search. |
The Motley Fool
July 30, 2010
Eric Jhonsa |
It's Google's Search World. Microsoft Just Lives in It. I understand why there are some hard feelings over in Redmond about Google's deal with Yahoo! Japan (an independent company that Yahoo! has a 35% stake in) to handle the latter company's search traffic and related advertising. |
The Motley Fool
October 19, 2011
Rick Aristotle Munarriz |
Who Will Jump-Start Yahoo!? Where can Yahoo! go -- or more important, grow -- from here? |
Search Engine Watch
July 31, 2009
Frank Watson |
Yahoo-Bing Promises More of the Same Now that Yahoo's giving over its search and search ads to Microsoft, there are some changes for the search industry on the horizon. But are things really going to be that different? |
The Motley Fool
July 15, 2011
Anders Bylund |
Google's Growth Engine Is Mobile and Social Big G brings shareholders a bushel of pleasant surprises, backed up by plenty of untapped promise. |
InternetNews
October 16, 2008
Kenneth Corbin |
Google Riding High Amid Economic Turbulence Despite concerns about slashed marketing budgets, Google posts a third quarter in line with analysts' expectations. |
Search Engine Watch
September 10, 2010
Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
