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Insights Matter, the Data Proves It Look to uplift modeling to predict customer actions. |
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A Guide to Effective Mailings Are you getting the most out of your direct-mail campaign? Follow this advice and post record returns on your efforts. |
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Direct Effect Make the most of your direct-mail campaign. |
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Postage Cramp How entrepreneurs are coping with the new postal rates. |
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Will Credit Card Offers Finally Go Away? The response rate for credit card offers in the mail has been falling. That may mean we can expect to see more mailings, not less. |
AFP eWire September 11, 2013 |
Year-end Appeal Checklist Maya Gasuk is a senior consultant at West Wind Consulting Strategies in Fund Raising LLC, a firm dedicated to helping nonprofits. She still uses a checklist for every mail project she is involved in. |