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Adding Eyeballs with Video Sports Unlimited gets an SEO boost and increases sales with help from Treepodia, a digital production agency that specializes in e-commerce videos.   |
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Product Placement Goes Interactive Shoppable videos enable users to buy products shown in films. |
Search Engine Watch
May 6, 2009
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Look to Your Other Opportunities Vertical search engines offer huge potential opportunities for publishers, yet many organizations fail to take advantage of them. The potential traffic may be smaller, but there's less competition in image search, product search, news search, and other verticals. |
Search Engine Watch
September 29, 2004
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Shopping Search Tactics Shopping search engines make it easy for people to research and buy products. They can also be a powerful and cost-effective customer acquisition channel for merchants. |
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April 11, 2011
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How to Become a YouTube Partner Want to become a YouTube Partner? Here are some things a small channel can do to meet YouTube's requirements. |
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Universal Search Optimization 101 Specific tips for optimizing videos, images, local search, news, shopping, or other rich content. |
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Post-Cyber Monday Marketing Ideas It's a good idea to put a development freeze in place from now until the end of the year, to make sure your sites are performing well and won't go down due to tinkering during the busy holiday shopping season. |
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January 31, 2007
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Search Presents Challenges for Retailers In addition to paid search, retailers should pay attention to search engine optimization and shopping search engines, according to a new study from TrafficLeader. |
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April 2012
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Digital Media: How to Make Your Content Pop Online videos are drawing more eyeballs than ever before. Here's what marketers need to know. |
InternetNews
December 3, 2007
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YouTube Rules Online Video A new study finds Google's sites are serving up more than six times the number of online videos as its closest competitor. |
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Now Showing: Longer YouTube Videos You Tube has lifted the 15-minute limit on uploads. The longer videos are a mixed blessing for IT. |
Registered Rep.
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The On-Screen Advisor Even if you aren't allowed to create videos today, you need to be at the front end of this trend. You can do this by becoming comfortable in front of the camera. |
Search Engine Watch
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How to Optimize Your Videos for SEO This checklist will help you optimize your YouTube videos and gain top rankings in the SERPs. Also, bonus tips for optimizing hosted videos. |
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April 10, 2012
Lauren Barack |
Q&A: Using Videos to Go Viral The founder of Financially Wise Women talks about how she comes up with her ideas, and why she thinks everyone should start shooting their own personal flicks. |
Search Engine Watch
December 8, 2003
Chris Sherman |
Shopping Search Week Shopping search has grown up. Once simple product search and price comparison engines now offer sophisticated tools designed to assist with all aspects of the shopping cycle. |
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October 21, 2008
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Video Search: Can You Live Without It? With YouTube climbing into the second position in terms of search engines, you can't avoid videos these days. What is your company doing to stay on top of the video market? |
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February 11, 2008
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Video On The Web, Billions Served December was a record breaker for online video viewing; could the writer's strike have helped? |
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December 2012
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Increased Video, Click Rates Are Good News for e.Republic A media and research company revamps its Web sites with help from Limelight Networks. |
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The Best Tools for Creating Online Video Comparing some of the top tools for creating viral video. |
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Video Won't Kill the CRM Star If you haven't considered creating videos for your organization's Web site, you probably should, as there are very compelling reasons to invest in them. |
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June 1, 2009
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Video Search 101, Part 1 With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices. |
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June 24, 2008
Carrie Hill |
The Big Picture -- Well-Rounded SEM for SMBs, Part 3 More elements a small business should consider when looking at a well rounded search engine marketing campaign include local search, usability, and creating a Web site that will increase conversions. |
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December 11, 2003
Chris Sherman |
A Basket of Shopping Search Services A roundup of other shopping search services worthy of your attention, with links to notable shopping search articles from the past year. |
Search Engine Watch
August 18, 2009
Carrie Hill |
Don't Be That Site -- You Know the One Shopping online shouldn't hurt, cause excessive swearing, or annoy me into not spending money. Here's a list of annoying Web site habits that could be hurting your Web site conversions. |
Fast Company
May 2012
Lindsey Kratochwill |
Kathy Savitt Lockerz rewards social expression -- for example, uploading personal photos and videos -- with points (Ptz) that can be used toward shopping discounts. |
Search Engine Watch
July 19, 2005
Chris Sherman |
Become.com Offers Comparison Shopping Become.com, a shopping research site, has added integrated comparison shopping and several additional features designed to simplify and expedite your online shopping experience. |
InternetNews
March 12, 2008 |
YouTube Developers Allow Users to Build Their Own YouTube is giving away tools that let Web developers tap the underlying database functions of the popular video-sharing site, in effect allowing users to build their own YouTubes. |
Information Today
June 16, 2011 |
YouTube Adds Creative Commons Attribution License YouTube added the Creative Commons Attribution license as a licensing option for users. |
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November 22, 2011
Melody King |
Three Keys to Successful Video Management Include them in your company's platform. As the Web continues its transformation into a video channel, marketers are putting greater emphasis on video to drive deeper customer engagement and increased sales. |
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December 18, 2009 |
YouTube Gets More Social With Facebook First the video sharing site released the top videos of 2009 and now it's offering tighter integration with Facebook. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Viral Video: Get Ready for Your Close-up Three more case studies of marketers using video in a smart way. |
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June 2012
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On The Air Advisors take to online videos to make their case. |
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August 10, 2009
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Local News Outlets Keep Wary Eye on YouTube's News Near You The self-proclaimed "biggest news platform in the world" is partnering with local news outlets on its News Near You section in the hopes of producing some ad revenue. |
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December 5, 2005
Rick Aristotle Munarriz |
Shopping With The Donald The New York real estate tycoon hints at plans for a new shopping channel. What may ultimately happen is yet another ShopNBC makeover. |
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August 1, 2005
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MSN Shopping Updates Storefront Microsoft's comparison shopping site expands search and personalization. |
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October 2007
Leah Hoffmann |
How to Be a Broadcaster It's getting easier to produce and broadcast videos for business use. Here are a few services that can help you navigate the brave new world of business video. |
The Motley Fool
October 9, 2008
Anders Bylund |
YouTube, the Moneymaker It sounds like an oxymoron, but now the site can make money for Google and its partners alike, by helping other companies advertise their wares. |
InternetNews
August 25, 2009 |
YouTube Will Pay for Best Video Submissions YouTube announced a partnership program that lets individuals posting popular videos register to get a share of ad revenue. |
The Motley Fool
November 20, 2009
Anders Bylund |
How Free Services Make Google Rich A happy Google user surfs the Web more. Increased surfing means more ad clicks. And that's the real payoff. |
PC World
November 2004
Steve Bass |
New Tricks With Images and Videos Make your point crystal clear with free pictures and movies off the Web. |
Search Engine Watch
November 17, 2010
Kevin Gibbons |
How to Make Video Content Work For You Looking to drive repeats visits and sales and show up in universal search results? Use these tips on content, quality, length, optimization, budgeting, and more. |
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July 26, 2007
Stuart J. Johnston |
Web Video Viewing Catching On Report finds that more than half of online adults have watched Web videos. |
Search Engine Watch
November 14, 2006
Elisabeth Osmeloski |
Video Search Made the Internet Star The average person can find fame for themselves on the Internet with the advent of user generated video and social media. Nothing in the search industry has generated more buzz than the recent growth in online video search tools and social bookmarking sites. |
Information Today
October 8, 2007
Greg R. Notess |
Microsoft and Yahoo! Update Search In the evolution of Web searching, 2007 has become the year of multimedia integration, as major Web search engines have incorporated images and videos into the results for some searches. |
The Motley Fool
November 1, 2010
Rich Smith |
General Electric's Got a Hot New Ride When General Electric announced last month it would spend $30 billion to reinvent itself ... who knew it would spend it on cars. |
PC Magazine
June 20, 2007
Alison Lapp |
Digital Video With Class YouTube-like video technologies have found their way into schools. |
BusinessWeek
September 18, 2006
Heather Green |
YouTube: Waiting For The Payoff The video-sharing Web site is a runaway success - everywhere but on the bottom line. |
PC Magazine
May 26, 2011
Jill Duffy |
lynda.com lynda.com excels at helping busy professionals keep their software skills razor sharp. |
The Motley Fool
April 22, 2011
Marcus Pollice |
Google Ramps Up YouTube Format Conversion The company is moving the remainder of its videos to the open-source WebM format. |
Search Engine Watch
November 29, 2004
Chris Sherman |
Shopping Search Week 2004! Shopping has emerged as one of the most important vertical categories in the specialized search arena, for searchers, advertisers and merchants alike. Here's a look at what's new and improved in shopping and product comparison search engines. |
