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Entrepreneur July 2004 Gwen Moran	The Inside Scoop One expert's take on today's retail scene.
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The Motley Fool March 31, 2004 Selena Maranjian	Call of the Mall Why are malls set up the way they are? Paco Underhill's new book explores the statistics of mall shoppers and offers suggestions for improvement.
Fast Company Elizabeth Segran	Santa Claus Is Real Being Santa Claus at a department store is not for the faint of heart or the weak of knee. The hours are long, the place is noisy and you must stay upbeat as hundreds of children and their demanding parents demand your attention.