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InternetNews
January 7, 2009
Andy Patrizio |
The (Redmond) Empire Strikes Back Microsoft brings back its 'Apple Tax' whisper campaign, claiming Macs are essentially glorified PCs with a very expensive paint job.   |
InternetNews
July 23, 2009 |
Apple Rules the Priciest of Roosts Apple claims just under 9 percent of the total desktop/notebook computing market, but it almost totally owns the "premium" space for computers. |
PC World
September 6, 2002
Liane Cassavoy |
Apple Makes a Pitch to Switch Apple is trying to lure Windows users with its latest ad campaign -- but is it convincing users to move to a Mac? |
InternetNews
July 29, 2009 |
First Microsoft Retail Stores to Open This Fall A slide deck showing what Microsoft confirmed are prototype designs for the software maker's first Microsoft branded retail stores leaked to tech gadget blog site Gizmodo.com late last Friday. |
The Motley Fool
September 22, 2008
Tim Beyers |
I'm a PC, Made on a Mac Microsoft's new ads were created on Apple computers. |
InternetNews
September 11, 2009 |
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. |
InternetNews
January 14, 2010 |
Windows 7 Bolsters Holiday Software Sales The preliminary numbers are in, and the winner in the boxed-software sales category for the 2009 holiday season is far and away operating systems - Windows 7 to be precise. |
InternetNews
March 12, 2007
Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
InternetNews
March 24, 2006
David Needle |
Are Microsoft's Delays a Boon For Apple? Apple celebrates its 30th anniversary April 1 and the Vista and Office delays could turn out to be a nice early gift. |
InternetNews
May 1, 2007
Lisa Nadile |
Report: Microsoft to Buy 24/7 Rumors circulated today that Microsoft is in talks to buy 24/7 Media, an online advertising and search-engine marketing company. |
The Motley Fool
December 10, 2008
Tim Beyers |
Should You Prepare for iSpam? Here come the ads. Google announces a new AdWords system, with which advertisers can instantly push pitches originally meant for PCs onto iPhones and Android-enabled handsets such as the popular G1. |
InternetNews
July 14, 2010 |
Microsoft Talks Up Cloud, Slaps Google, Apple At Microsoft's Worldwide Partner Conference, COO Kevin Turner has some choice words for Microsoft's rivals as he touts the migration to the cloud. |
InternetNews
October 21, 2009 |
Countdown to Windows 7 The long-awaited Windows 7 launch is tomorrow as pre-orders rise. |
InternetNews
August 23, 2007
Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
PHONE+
August 21, 2009
Tara Seals |
Microsoft's Retail Strategy: Threat or Opportunity? Microsoft is on track to open retail stores this fall. For value added resellers (VARS) and wireless dealers, this new distribution channel could be both a threat and an opportunity. |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
InternetNews
June 5, 2009
Michelle Megna |
Digg to Debut Ads Based on Your Vote Digg announces new advertising based on community votes. |
PC Magazine
August 6, 2008
Lance Ulanoff |
Macs Are PCs, Dammit! In the end, Apple's flagship product is nothing more than a really good PC. |
InternetNews
April 3, 2007
Nicholas Carlson |
TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV? |
InternetNews
September 19, 2008
David Needle |
The Many, The Proud, The PCs Buh-bye Jerry. Microsoft shifts gears with its own 'I'm a PC' campaign. |
InternetNews
November 5, 2009 |
Windows 7 Drives a 49% Spike in PC Sales NPD Group estimates total Windows PC unit sales jumped 49 percent year-over-year for the week that Windows 7 launched and 95 percent from the week prior to launch. |
PC World
September 2002
Stephen Manes |
Full Disclosure: Sick of Blue Screens? Get a Mac! Don't fret: Fantasies about ditching Windows are perfectly normal -- maybe even healthy. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
The Motley Fool
October 30, 2008
Tim Beyers |
Why I Just Bought Apple One analyst explains why he just purchased Apple stock, and plans to keep it for the long haul. |
InternetNews
October 9, 2007
Stuart J. Johnston |
How to Make Billions in Advertising Microsoft aims high to transform itself into an advertising magnate. |
InternetNews
July 30, 2010 |
Microsoft Boasts Top Spot in Cloud Race At the company's annual meeting with financial analysts, Microsoft COO Kevin Turner, boasts that the software giant is "number one" in cloud computing. |
InternetNews
August 5, 2005
Tim Gray |
Redmond Goes to Wal-Mart For COO Microsoft plucks Wal-Mart's Kevin Turner as its chief operating officer. |
CRM
January 1, 2007
Coreen Bailor |
The Contact Center Ads Up Phone-based advertising can enhance a company's bottom line, but there's a chance of adding to customer frustration if it's not done right. |
Search Engine Watch
August 19, 2004
Danny Sullivan |
Lawsuit Filed Over Search & Gambling Ads Yahoo, Google and other major web sites have been hit with a lawsuit saying they carry online gambling ads in violation of California law. This comes after two of the major search companies earlier this year made moves that were supposed to remove online gambling ads entirely. |
The Motley Fool
April 5, 2005
Tim Beyers |
TiVo Goes Direct Again A new deal on ads points to the future of digital video recording. How will TiVo bring ads to its loyal but bound-to-be-disappointed subscribers? |
Search Engine Watch
July 11, 2008
Michael Boland |
What Can TV Learn from Search? A few television and cable companies appear to have taken a page from the online marketing playbook. It's not just effective placement, but direct response capability that has made search marketing shine. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
Search Engine Watch
September 22, 2004
Danny Sullivan |
Google Ad Policies To Be Expanded Publicly Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front. |
InternetNews
March 12, 2008
David Needle |
Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed. |
InternetNews
March 19, 2003
Thor Olavsrut |
Turner Prefers 'Ex-wives' to Reliving AOL Merger UPDATE: Turner calls Time Warner's merger with AOL a story of 'how to do everything wrong,' but says he is leaning toward staying with the company a little bit longer with war looming in Iraq. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
InternetNews
December 26, 2006
Ed Sutherland |
Cell Phones Get Ready For Prime Time Cell phone carriers are planning initial forays into the potentially lucrative minefield that is mobile advertising. |
CRM
July 2012
Judith Aquino |
Aquasana Dives Into Social Intelligence NetBase helps the water filter company gain insight into its customers' needs. |
Entrepreneur
April 2008 |
Cool Tool There's an alternative for entrepreneurs who don't want to make their own video or pay an outside firm to do so. |
Wired
June 2003
Steve Hayden |
Tastes Great, Less Filling Will advertisers learn the hard lesson of over-development? |
InternetNews
February 12, 2009
Stuart J. Johnston |
Here Come the Microsoft Stores Microsoft appoints new vice president of retail stores - but, wait, the company doesn't have a chain of retail stores - yet. |
The Motley Fool
January 9, 2008
Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
InternetNews
April 11, 2008 |
Microsoft Stands Behind Yahoo Bid As the bidding war gets more complex, Microsoft looks ahead. |
BusinessWeek
March 7, 2005
Amy Barrett |
Will Drugmakers Back Off The Hard Sell? Drug ads need to return to more balanced communication of risks and benefits and not depend so much on catchy phrases and images. The question is whether the industry is ready to take that lesson to heart. |
BusinessWeek
August 9, 2004
Ben Elgin |
Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution. |
InternetNews
November 6, 2006
Nicholas Carlson |
Google Testing Print Advertising Mountain View and Madison Avenue grow closer and closer. |
Entrepreneur
April 2009
Amanda C. Kooser |
Beyond Display Ads Display ads are so yesterday, but what are the alternatives? We've got 'em. |
The Motley Fool
May 18, 2007
Rick Aristotle Munarriz |
Focus Media's Clear Outlook Old-school advertising in China continues to work for Focus Media. Investors, take note. |
