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Fast Company
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Can Alex Bogusky help Microsoft Beat Apple? Alex Bogusky built the country's slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft's stuff. mark for My Articles similar articles
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Down the Rabbit Hole Making The Blair Witch Project taught Campfire how to tap the power of curiosity. Meet the puppet masters of viral marketing. mark for My Articles similar articles
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BusinessWeek
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Learning To Love The Dreaded TiVo How ad agencies are using TiVo to make ads that viewers actually want to watch. mark for My Articles similar articles