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BusinessWeek
July 25, 2005
David Kiley
Advertising Of, By, And For The People Getting consumers to create ads saves a ton of money- and builds buzz. mark for My Articles similar articles
Salon.com
October 24, 2000
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Pitching a big tent Can "Blair Witch 2" overcome suspicious fans and everyone who hated the first one? mark for My Articles similar articles
Salon.com
July 16, 1999
Patrizia DiLucchio
Did "The Blair Witch Project" fake its online fan base? Did "The Blair Witch Project" fake its online fan base?: Glowing reviews and fan sites raise suspicions that Hollywood is planting ready-made buzz on the Net. mark for My Articles similar articles
Inc.
June 2009
Nitasha Tiku
Horse Race: Branded Entertainment Four start-ups vie for leadership in the lucrative new space of branded entertainment. mark for My Articles similar articles
CRM
September 2006
Carol Ellison
Fever Pitch Viral marketing and its ability to generate buzz around brands can turn relative unknowns into celebrities and put the names of their products on the tongues and in the email boxes of millions overnight. But that isn't easy. mark for My Articles similar articles
CRM
November 1, 2007
Jessica Tsai
Have You Caught It? Disappointing numbers have convinced many marketers to decrease their viral marketing by 55 percent next year, but viral isn't to blame. mark for My Articles similar articles