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InternetNews
March 12, 2010 |
Awareness Helps Firms Manage Social Networks The new Awareness Social Marketing Hub is designed to help businesses leverage multiple social networks without a lot of heavy lifting.   |
InternetNews
January 19, 2011 |
Enterprises Weigh Social Nets' Risks, Rewards New survey by security software firm Sophos reveals most companies allow employees to visit social networking sites despite obvious risks. |
Search Engine Watch
April 5, 2011
Kevin Gibbons |
How to Entertain Your Facebook Fans Here are some ideas for entertaining your fans in order to gain that important brand interaction without irritating them. |
Search Engine Watch
February 17, 2011
Steve Beatty |
Ways to Improve Brand Awareness by Building Links These strategies make use your internal assets to simultaneously build links and brand awareness, improve your company's SEO visibility, and help you achieve your goals. |
Search Engine Watch
April 19, 2006
Amy Edelstein |
Branding through Search: Strategies & Tactics Savvy search marketers are increasingly leveraging search for branding purposes -- not as an afterthought, but deliberately blending both old and new strategies & tactics. |
CRM
August 19, 2010
Allison Marr |
The Social Smorgasbord Leverage consumer networks - but avoid the sin of data gluttony. |
CRM
February 20, 2015
Reda Sedrati |
5 Tips for Social Selling Success This affordable marketing channel can offer big payoffs when used correctly. |
Information Today
April 9, 2015 |
Gale and EveryLibrary Raise Awareness of Library Resources Gale and EveryLibrary partnered for a media campaign designed to increase awareness of libraries' importance in economic development and their role in the discovery of information. |
CRM
November 2013
Leonard Klie |
Companies Will Promote Products on Social Media Attention shifts from gathering product feedback to greater customer engagement. |
InternetNews
June 10, 2010 |
Facebook Joins PTA in Online Safety Effort Facebook partners with National Parent Teacher Association to promote awareness about security and online child safety. |
D-Lib
Mar/Apr 2012
McMahon et al. |
Social Awareness Tools For Science Research Tools for social networking and social awareness are developing rapidly and evolving continuously. They are gaining popularity in a growing number of professional as well as personal activities, including scholarly research. |
Search Engine Watch
October 1, 2009
Justilien Gaspard |
Getting People to Talk About Your Company Build brand awareness and credible links by getting people to talk about your company. People link to companies they are familiar with and trust. |
Information Today
October 10, 2011 |
OCLC's Geek the Library Campaign Receives Additional Funding OCLC's Geek the Library community awareness campaign, piloted in 2009 and 2010 and now available to all U.S. public libraries, received an additional grant from the Bill & Melinda Gates Foundation. |
Job Journal
June 22, 2008
Jim Canterucci |
Cultivating Your Personal Brilliance Awareness, curiosity, focus and initiative are the catalysts that spark innovative thought and light the way to brilliant thinking and inspired action. |
AFP eWire
November 29, 2011 |
Raising Awareness With Cause Marketing Done well, a cause-marketing issue promotion campaign can heighten awareness of your cause in the broader community, well beyond your current base of supporters. |
Science News
April 8, 2006 |
Math Focus on Internet Security A link that highlights the crucial role that mathematics plays in the development of cryptosystems. |
| Knowledge@Wharton |
Marketers Turn to Metrics to Measure the Impact of Their Initiatives The search for better marketing metrics is underway throughout Corporate America. Marketing executives are devoting more attention than ever to ways in which they can link traditional marketing variables to hard-core financial concepts, such as a company's stock price or ROI. |
Search Engine Watch
August 27, 2010
Duncan Parry |
Research into Search and Branding: A Recap If your brand isn't prominent in search results, you're missing out on impressions, traffic, and sales. Here's how paid search can help improve brand awareness. |
Search Engine Watch
October 2, 2008
Justilien Gaspard |
Link Marketing -- Solve a Customer Problem Solving customer problems and publishing that information on your site can be a great way to build both brand awareness and links. |
CRM
August 1, 2009
Lauren McKay |
Microsites to Serve Microsegments Brands from Dell to Office Depot are slicing customers into ever-tinier segments - and learning the dos and don'ts along the way. |
CRM
August 6, 2012
Judith Aquino |
Awareness Adds Scoring to Social Marketing Automation Suite New features let users define their own segmentation rules and more. |
Search Engine Watch
July 28, 2004
Grant Crowell |
Search Engine Marketing and Branding Challenges Should search engine marketing be considered as part of a brand-building campaign? |
InternetNews
April 27, 2009
David Needle |
Facebook Opens Its 'Stream' to New Apps The new Facebook Open Stream API should lead to more filtering options on the popular social network. |
